presidential history, will be severely tested in the coming months, political strategists say. Expect Trump to use a series of criminal trials from New York City to Georgia and Florida in the months ahead to fuel a campaign deeply rooted in grievance politics.

Biden has sought to use a routine schedule of presidential events - promoting the economy and infrastructure investments - to draw a contrast with Trump's chaotic legal woes. The trials, some carried live on television, are likely to dominate news cycles, providing Trump an unorthodox platform to rally supporters who have put him at the top of the Republican primary field and believe the former president is being politically persecuted, despite the evidence.

On the plus side for Democrats, the trials will keep the details of Trump's unprecedented actions that led to the serious charges fresh in voters' minds, giving Democrats and Biden an opportunity to provide a sharp contrast.

And all bets are off if Trump is convicted on any of the charges, some Democratic officials say. You will then see a more detailed, forceful effort by the president to connect the crimes to a broader threat to the nation," predicts a senior Democrat, who spoke on condition of anonymity because they are not authorized to speak publicly.

Biden's campaign says there's no such strategy underway. Until then, any Biden comment would fuel unfounded Republican attacks that the state and federal charges are politically motivated, and aides believe his silence reinforces a central tenet of his campaign: a return to normalcy.

would be exploited by Trump and his team to the detriment of the legal process. The news, perp walks, court appearances and evidence that continues to emerge say it all," said Karen Finney, a Democratic strategist.

The White House and the reelection campaign are content to use the upcoming months - when Republicans are embroiled in a nasty nominating race - to pitch Americans on the success of Biden's economic policies, interviews show. We can always go back to Trump," said a senior Democrat involved in the reelection effort, who spoke on condition of anonymity because they are not authorized to speak publicly.

Instead, the reelection campaign will try to draw attention to differences between the two candidates, officials say. On Thursday, as Trump was surrendering to Georgia authorities and posing for an unprecedented mug shot, Biden's campaign account on the X platform posted: "Apropos of nothing, I think today's a great day to give to my campaign.

Asked Friday if he'd seen Trump's mug shot, Biden, who was emerging from a Pilates class during his Lake Tahoe vacation, told reporters "I did see it on television - handsome guy.

Bush, Bill Clinton, Jimmy Carter — have also stayed mum, leaving the country without a trusted voice of political and moral authority who can lay out the seriousness of the charges against Trump. Democratic former congressman Tim Ryan of Ohio recently launched a national advocacy group called "We the People," aimed at organizing voters who feel exhausted by partisan politics.

He said there is an alternative path for Biden that recognizes the historic moment in America while preserving the integrity of the investigation. Any direct attempt to undermine the United States of America is a slap in the face of anyone who served the country.

He said Biden could then refer to the statement when asked repeatedly about the unfolding events in the coming months. Read Next. Plus, the email remains short and sweet, emphasizing the message that Dropbox didn't want to intrude — it just wants to remind the recipient that Dropbox Paper exists and why it could be helpful.

When sending these types of emails, you might include an incentive for recipients to try out one of your specific products, like a limited-time coupon or a free trial. Every week, the folks at InVision send a roundup of their best blog content, their favorite design links from the week, and a new opportunity to win a free t-shirt.

They give away a new design every week. It also sometimes has fun survey questions to crowdsource for its blog. For example, one week, it asked subscribers what they would do if the internet didn't exist.

Not only is InVision's newsletter a great mix of content, but I also love the nice balance between images and text, making it easy to read and mobile-friendly.

The balance is especially important because its newsletters are so long. If it as text-heavy the risk of losing attention increases significantly. Each message features three distinct sections: one for ingredients, one for instructions, and one for additional recipes.

we have a question for you. I love the simple, guilt-free messaging here, from the endearing egg images to the great CTA button copy. Not only is the design and copy top-notch, but I applaud the folks at Cuisinart for sending automated unsubscribe emails in the first place.

It's smart to purge your subscriber lists of folks who aren't opening your email lists, because low open rates can seriously hurt email deliverability.

The button copy is a pattern interrupt that will prompts recipients to pause and think about which action they want to take: Customize their preferences or completely unsubscribe.

When you think of "holiday email marketing," your mind might jump straight to Christmas, but there are other holidays sprinkled throughout the rest of the year that you can create campaigns around.

Download these email marketing planning templates to keep yourself organized throughout the year. Take this email from Paperless Post, for example.

Then, the subheader prompts the recipient to use Paperless Post to invite friends and colleagues for a drink. Below this copy, the simple grid design is both easy to scan and quite visually appealing. Each button is a CTA in and of itself — click on any one of them, and you'll be taken to a purchase page.

Many of us tend to listen to podcast episodes from the same few shows instead of branching out. This email makes quite brilliant use of responsive design. As humans, we tend to crave personalized experiences. You might even feel like the company sending you the email knows you in some way, and that it cares about your preferences and making you happy.

Internet providers and bad weather are natural enemies. You'd think telecommunications companies wouldn't want to call attention to storm-induced power outages — the one thing that sets off customers' impatience.

Then, there's RCN. RCN, a cable and wireless internet service, turned this email marketing campaign into a weather forecast just for its customers. This "storm update" got the company out ahead of an event threatening its service, while allowing its users to get the weather updates they need from their Wi-Fi provider.

The email even advises personal safety — a nice touch of care to go with the promise of responsive service. It simply offers an update. No promoting, no selling. The recipient's best interests are in mind, and they're setting expectations for something that they may imminently care about.

At the bottom of the email, RCN also took the opportunity to highlight its social media channels, advising customers of another way to stay informed of network outages on channels they may check more than email. I'm a huge advocate of thought leadership. Some of the best companies gain customer loyalty by becoming the go-to source for expertise on a given topic.

Further down in the email, the details of the course are laid out, giving potential students a breakdown of what they can expect to learn. The language is friendly, succinct, and persuasive. The email uses a friendly tone and a sense of urgency to entice customers to purchase the course.

It harnesses the power of social proof to give an added layer of credibility. When Desiree Linden won the Boston Marathon, she became the first American woman to win the race in more than 30 years. To her shoe and apparel sponsor, Brooks Sports, it was an opportunity to celebrate their long partnership together.

The resulting email campaign focuses almost entirely on the Olympic marathoner's amazing accomplishment. Email campaigns like this one allow companies to demonstrate their loyalties and add value to the products their best users have chosen.

Not pictured is a blue CTA button at the bottom of the email that reads, "See Desiree's go-to gear. After Desiree's victory, everyone knew her name. Brooks Sports struck while the iron was hot with a proud email that was sure to be opened and forwarded. What better products to call attention to than the stuff worn by one of America's legends?

I love this email from Etsy. Not only is the design super eye-catching — without looking cluttered — but the home items are user-made.

Etsy sells merchandise featuring designs from artists all over the world. This example showcases creations by several Etsy shops. The email lets the items speak for themselves, showcasing them as art rather than products.

We also love the cohesive aesthetic of the showcased Etsy shops. Spotify is the king of personalization Spotify Wrapped, anyone? The offer, which is to buy a cassette of the album, harkens to the nostalgic feelings highlighted by Olivia Rodrigo in her songs and by recent trends on TikTok and Instagram.

From the imagery to the call-to-action, this email is well-poised to generate purchases. I also love the color palette, which diverges from the Spotify branding only to highlight the colors from the album.

Executing your email marketing campaign. Download This Planning Template. As with all marketing efforts, the first step is to decide on your desired outcome.

Is it to clean up your list? Promote a new product? Different campaigns require different tactics, so determining the purpose of your campaign helps you create the targets you want to hit. The key to a great email marketing campaign is understanding your audience and why they subscribe to your emails.

When you know this, you can share content with them that directly aligns with their interests. Another crucial step is creating a timeline. But, a long-term top-of-mind nurturing campaign, like building hype for the launch of a new product, will be much more than 2 emails.

Tailor the length of your email sequences including follow-ups to the length of the buying cycle and stage the persona is at in the buyer's journey. This is why creating good subject lines, and email copy in general including multimedia elements is a pivotal part of the email marketing process as it can mean the difference between excellent open rates or your emails sitting unopened in an inbox.

AI tools, like our Email Writer and Campaign Assistant , help you quickly write and design email marketing campaigns. There are several options depending on your needs, including HubSpot , MailChimp , Pabbly Email Marketing, and Constant Contact.

As your campaign runs, take notes. Are your open rates and click rates what you expected? Are you on track to hitting your goals with the campaign? Are you ready to dive deeper and actually get started with your email marketing campaign? Email marketing is a fantastic way to nurture leads, engage subscribers, and retain customers.

The examples I shared above will help you brainstorm winning campaigns that drive sales and offer a high ROI. Marketing software that helps you drive revenue, save time and resources, and measure and optimize your investments — all on one easy-to-use platform.

Lindsay Kolowich Cox. What is an email marketing campaign? We're committed to your privacy. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services.

You may unsubscribe from these communications at any time. For more information, check out our Privacy Policy. Email Marketing Planning Template Organize your email marketing strategy and metrics with this free template.

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Free Guide. A Beginner's Guide to Email Marketing How to execute and measure successful email marketing campaigns Growing an email list. Remaining CAN-SPAM compliant.

Using email automation. Segmenting your audience. Get Your Free Guide. Email Newsletter Lookbook In-depth research on how to create a revenue-driving newsletter. Newsletter ad sales. Paid acquisition.

Newsletter structure. And More! Sales Email Subject Lines Funny Subject Lines Social Proof Subject Lines And more! Want a quick refresher on how to master marketing email? Check out this helpful video:. How to Execute an Email Marketing Campaign Outline your goals.

Plan with your audience in mind. Create a campaign timeline. Write high-quality email copy. Use email builder tools.

Keep an eye on your metrics. Topics: Email Marketing. Don't forget to share this post! How to Use the P. in Email. How to Write a Marketing Email: 10 Tips for Writing Compelling Email Copy.

Email Marketing Audit — The Complete Guide. The Ultimate List of Email Marketing Stats for Email Marketing for Hotels — How to Get It Right. How to Create a Landing Page: The Ultimate Guide. The Best Time to Send an Email [ Research]. Pop up for 10 TEMPLATES TO HELP YOU MASTER EMAIL MARKETING FREE EMAIL TEMPLATES 10 email templates designed to help you craft effective email campaigns for nearly every situation.

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Trial campaign exclusives Tech Csmpaign - Sent on Campaigm, your campaugn dose of Trial campaign exclusives and analysis on marketing and capaign news. Those New Players Rerolling Guides New Player Checklist Basic Grids Advanced Grids Glossary FAQ Starting Articles. There are several options depending on your needs, including HubSpotMailChimpPabbly Email Marketing, and Constant Contact. Macro Matters category Rising rents push US inflation higher; rate cuts still expected in PM UTC.	A little treat for me? Members can access their benefits as soon as they sign up and log in. Check out these 10 email marketing tips in 60 seconds:. The favorite of tactic ambitious marketing undergrads, cash-strapped startups and edgy brands looking to make a splash - Guerilla marketing aims to create unconventional, memorable, and high-impact campaigns on a low budget. Download the Contagious Radar report, here.	Duration From the dropdown, you can either select an existing mutually exclusive group to which you want to add the campaign or create a new group trial of Campaign US. Dive deep into exclusive content, expert analysis, and a vibrant community of marketing mavericks. Don't miss out	Unleash your inner strategist w/ a risk-free, day trial of Campaign US. Dive deep into exclusive content, expert analysis, & a vibrant Duration Get ready for an incredible opportunity as we launch an exclusive Free Trial campaign, offering fans unparalleled access to the thrills and	Campaign exclusive modes Berlin is the only campaign with a mode that's only exclusive to that campaign, and it's Train Escort. I know many Unleash your inner strategist w/ a risk-free, day trial of Campaign US. Dive deep into exclusive content, expert analysis, & a vibrant Innovative sampling and product trial campaigns for the ecommerce age / We searched I/O, our online intelligence tool, to bring you the most
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Trending: Agency of the Year shortlist Super Bowl Campaign Convene Knowledge Subscription Plans Monthly Annually. The Information Day Free Trial. A Search engine marketing SEM campaign is done by placing paid ads on popular search platforms like Google or Bing.

Search any term and almost every time the top results will be sponsored ads try it yourself. The idea is that when a potential customer searches for a term or ask a question, you can make sure they see your website first.

Since most new visitors now find websites using search engines, launching search engine marketing campaigns is a great way to drive potential customers to your site.

By carefully selecting the keywords you bid on, search engine marketing commonly called paid search by marketing professionals can be one of the most effective lead generation channels a company can have.

Upwork is an online marketplace that matches businesses with freelancers—and the company drives a lot of traffic to its site using search engine marketing. Using paid advertisements, Upwork targets specific search terms related to freelancing to get clicks. For example, if you Google "best freelancer," Upwork appears in the second position of the site's search results:.

It also offers the searcher site extension links to find out more about how the platform works and start hiring instantly. The campaign is a great example of matching search intent with paid search engine advertising to help drive traffic to a website. As shown in the image above, there is often high competition as other companies, Fiverr in this example, will try to bid for the same keywords.

It is important to prioritize the most relevant searches. You can use social media marketing campaigns to reach people on Facebook, TikTok, Instagram, Twitter—even LinkedIn.

Social media marketing campaigns can support a wide range of different goals. They can help you build brand awareness, retarget visitors who have bounced from your website, or even nudge customers to complete an abandoned cart transaction.

Planet Fitness is another great example of a company that turned the COVID pandemic into a marketing opportunity. As one of the most popular gyms in America, the company had to rethink its business model during pandemic-related shutdowns.

Planet Fitness started offering daily classes on Facebook Livestream to keep its customer base motivated and entice new people to join its gym. The campaign was a hit with the Planet Fitness audience.

Each free video had thousands of views, and Planet Fitness followers wrote rave reviews about the remote classes. Not only did the campaign keep Planet Fitness' audience engaged until their gyms reopened, but it's also likely the gym won over a whole new section of customers!

The reason is simple: Sometimes your audience will turn off if they think you're trying to sell them something. However, if their friend or colleague is doing the talking, they're much more likely to be engaged with the content.

This type of marketing campaign can boost a campaign's trustworthiness as the content comes from a relevant source—the users themselves.

The challenge spread like wildfire across social media. Facebook data shows videos involved in the challenge earned 10 billion views from more than million people.

The ALS Association launched this campaign to spread awareness of neurodegenerative disease and raise money. Email marketing campaigns are one of the most popular and effective tools in a marketer's toolbox.

Email campaigns help you connect with current and potential customers at the place where they always are - their inbox. The low cost of effort and tools needed to run an email marketing campaign compared to the potential impact, makes email marketing one of the most profitable channels for a business.

Launching an email marketing campaign gives your company the chance to talk to people 1-on-1 in their inbox, and encourage them to take a look at your latest product, or even just keep them updated on events.

C harity: water uses email to regularly communicate with their audience and provide progress reports. The emails include detailed breakdowns of how the charity spends donations, what projects are in progress, and they include a feedback form that encourages recipients to get involved.

Public relations campaigns help companies get the word out about an event or product launch. The idea is that by launching a public relations campaign, your message will reach a larger audience, who will then pass it on. Of course, the ultimate goal for these types of campaigns is to catch another audience's attention: the media.

The right campaign will have a newsworthy angle that media organizations can turn into a story and create even more buzz around your announcement. Here is another one of our COVID marketing campaign favorites from Carlsberg Denmark.

To keep the public's morale high during lockdown, the brewery launched their Adopt a Keg campaign, inviting people to scan Carlsberg beer they purchased at a shop. Once customers purchased and scanned four Carlsberg beer cans, they filled their "virtual keg" and were eligible for the prize: two Carlsberg beers when bars and restaurants reopened.

The campaign was so successful that Carlsberg expanded it to four other markets. A product launch campaign is generally a multi-channel effort where a company does everything possible to promote a new release. Getting a product launch campaign right means targeting the right audience and creating enough buzz around your offer to get people excited.

With more than three-fifths of people being unaware of any recent product launches, it's safe to say that product launch campaigns are a necessity.

When Robinhood launched its stock trading app, it made its audience wait months to get a taste of the product. Yep— over 1 million people waited in line to get early access to Robinhood's product.

But it was the offer that was the real winner of the launch. To get access, people had to opt-in for the product. If you wanted to jump ahead of the line, you could by inviting your friends to opt-in as well.

This strategy created a lot of interest in the product, and helped Robinhood pull off a successful launch. Referral programs give your customers the best of both worlds: They can recommend a product they love to their friends and family, and get a reward for their efforts.

Referral marketing campaigns have a strong track record. Companies like Uber, Google, Amazon Prime, and Airbnb have used them to build their customer bases. Lyft is a rideshare company that launched a simple yet uber -successful referral marketing campaign based on cash incentives.

Lyft sent its users a unique referral code and encouraged them to invite their friends to try out the service with a discounted ride:. Search engine optimization campaigns are designed to drive organic traffic to websites using search intent, keywords, and content.

To get your content to rank on a search engine, you need to optimize elements of you website and blog pages like titles, metadata, and keywords. Your domain authority, page load speed, and other factors will also impact your search engine rankings.

Organic SEO is an ever-evolving game between marketers, their competitors and search engines. Google the largest search engine release algorithm updates frequently but keeps the details in a black box.

Content developers are forced to stay on top of trends and update pages if they want to rank. Even though it may be a long, difficult process, building a strong SEO campaign is the key to many brands' success. OVME is a medical aesthetic practice that used an SEO campaign to drive more organic traffic to its site.

The company focused on simplifying its website and optimizing its titles, alt tags, schema markup, page content, and metadata to include keywords that potential customers may use in search queries.

Making simple SEO changes on your website can dramatically boost the number of people landing on it and, ultimately, the number of conversions. In partner marketing campaigns, two non-competing companies join forces and advertise a product or service to a similar target audience.

In this guide, we'll explore a variety of marketing campaign examples that can fuel your creativity and help you craft successful campaigns How Caterpillar's Latest Cat Trial Campaign Was Inspired by a Children's Book. August 19, This Is an ANA Member Exclusive. Access to this item is Unleash Your Creative Genius with a Day Free Trial of Campaign US! The leading business media brand for marketing, more: Trial campaign exclusives

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