Designed by Elegant Themes Powered by WordPress. Home » PRODUCT TESTING ». PRODUCT TESTING. Consumer Product Research and Product Testing That Provides Valuable Insight Whether launching a new product, rebranding an existing product, or introducing a new product variation, testing your product with the right consumers will provide knowledge and allow for successful market placement.

A Trusted, Valuable Consumer Product Research Partner Building long-term relationships with our clients is paramount to our success, as is a proven and knowledgeable team of research professionals. Our Consumer Product Testing Room is Adaptable to Your Needs To accommodate a wide range of consumer product studies, our testing room with plenty of natural lighting can seat 30 participants with individual testing areas or 50 participants in an auditorium-style setup.

Research helps identify unmet consumer needs, value-chain opportunities, potential applications of innovation and new markets. Screening — a rigorous approach to deciding which ideas are worth pursuing, again drawing on research and feasibility work, and assessing potential audiences.

Concept testing — seeing how the manifestation of ideas might work in the market, leading to additional screening out of less viable concepts. Prototyping — designing products to prove mass production feasibility, form factors and feature sets.

Early product testing — evaluating consumer attitudes to the product itself, either in controlled settings, in the field or in everyday contexts; typically unbranded or with highly simplified packaging. Late product testing — which might include feedback from earlier tests to refine messaging, packaging and final form factor.

Testing iterations of a product to forecast the impact on sales and usage of changes to features, formulations, targeting and marketing — often in response to changes in sales patterns or negative customer feedback.

Use cases for product testing research In summary, then, you can apply product testing to: Find out how a close-to-final version of a new product might perform.

Tweak that product to optimise its performance on launch. See how a new product is performing post-launch. Test the effect of changes to product design or presentation. Evaluate or explore how a product is marketed. See how well consumers in a new market will accept an existing product.

Product testing in action — a case study One way to think about the value of product testing is as a way to optimise the introduction or evolution of a particular product. The role of product testing guidelines We work with many clients that have well-established product testing guidelines — a set of standards that enable them to better evaluate products over time and give them clearer benchmarks for making decisions.

You might need to agree: How the product should be stored, prepared, presented and used. The audience it should be tested with, and how to recruit them. Where to conduct tests with participants see below. What metrics to record. How to record their experiences — and other feedback.

The research methodologies that will work best. Whether to use a control product for comparative purposes. How does product testing work?

Where and how to test Different objectives of product testing will suit different methodologies. Central Location Testing CLT This is where participants are invited to a facility to undertake the test.

Street Intercept Testing SIT This is literally grabbing participants in an ambient setting for a few minutes to get them to try something and test their reactions. Helping brands uncover valuable insights.

Vital Strategies Kadence were an excellent partner on this project; they took time to really understand our business challenges, and developed a research approach that would tackle the exam question from all directions. Customer Intelligence Director Wall Street Journal. Click for previous testimonial Click for next testimonial.

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Solve problems with current products. Product testing can help to avoid costly errors or oversights by having the end user try out the product and send that all important feedback. Increase consumer protection. So, before you advertise your product as the cheapest, fastest or best in class, test it with your target audience.

Identify potential cost savings. The cost of developing or redeveloping products can be tremendous. By testing your product before it reaches the market, you can make sure that every penny of your research and development adds value.

When you use product testing, you take on a product launch with 4 major advantages:. Momentive, the makers of SurveyMonkey, offers solutions to help improve your product experience—from concept testing to product optimization.

For accurate and actionable results, follow these 4 steps:. To make sure your survey results are useful, choose products in a similar stage of development.

To make the testing process more manageable for you and your respondents, limit the number of stimuli in your survey. The maximum number of stimuli you should include in your test depends on whether you plan to use a monadic survey design or a sequential monadic survey design.

A monadic survey design divides up your respondent pool and presents each respondent with a survey asking for feedback on a single stimulus. So, if you have a sample size of respondents, you ask of them about one product option and of them about the other.

This survey design lets you ask more questions about each stimulus, which lets you figure out more about how individual features resonate, and which shortcomings might prove difficult in the future. This can prove expensive and it might not be as easy to execute. A sequential monadic survey design presents every respondent with the same survey that asks for feedback on multiple stimuli.

This type of design lets you target a smaller audience than a monadic design, which makes it more cost-effective. Learn more about the pros and cons of each design, and how you can set them up in SurveyMonkey.

What makes a good product? The metrics you choose to measure will help you decide. If you want to know whether your audience finds a certain feature useful, for example, you might ask about the innovativeness, relevance, and value of that feature.

In general, these are some key metrics you might want to include in your survey:. The relative value of each metric you measure depends on your goals for the product.

If you want a product that will sell well, purchase intent may be the most important metric for you. We suggest using the Likert scale to test your metrics. This scale is simple and intuitive for respondents, offers consistent choices, and makes it easy for you to analyze results.

How innovative is this product? Resolve this issue by including a forced-answer question that asks respondents to choose their favorite product from all the options at the end of the survey.

The results of this question will also help you rank the importance of each metric to the overall likeability of your product. For example, if respondents consistently choose the product with the highest value as their favorite, you can assume value is a key value driver for your target market.

You might also want to include screener, category, and demographic questions in your survey. Your target audience can help you decide which product concepts are worth pursuing and which you should set aside.

There are 2 ways to get feedback from this group of people:. You can use Top 2 Box scores to make your data clearer and your findings more pronounced. It groups together positive and negative responses to each question into a single percentage, which is easier to compare.

You also need to look at open-ended responses. Our word cloud feature can make them easier to grock. This is the time to ask respondents to choose between several very different product concepts, for example.

During the growth stage, you may be looking for more nuanced feedback on your product concepts. This is the time to ask respondents focused questions about new product features or niche alternatives to current products, for example.

By following a set of best practices for product testing, you can get better feedback from your respondents. Here are 5 things to keep in mind:. Since you understand why testing your products is important, know how to run your own test, and have some useful testing tricks up your sleeve.

If you want results fast, we can get you some: in less than an hour. Brand marketing managers can use this toolkit to understand your target audience, grow your brand, and prove ROI.

Definitions of every type of customer experience metric NPS, CSAT, CES and how to use them. Our Blog. App Directory. Vision and Mission. SurveyMonkey Together. Health Plan Transparency in Coverage.

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And as produc nonprofit organization Conusmer accepts no advertising, Consumer product testing pay for Consumer product testing this proxuct we rely Consumer product testing on our millions of members proeuct the hundreds of thousands of proudct who support prduct work. By testing your product Trial product samples it reaches the market, you can make sure that every penny of your research and development adds value. Where to conduct tests with participants see below. Consumer Product Research and Product Testing That Provides Valuable Insight Whether launching a new product, rebranding an existing product, or introducing a new product variation, testing your product with the right consumers will provide knowledge and allow for successful market placement. With agile product developmentthe project is broken down into short development cycles known as sprints. SurveyMonkey Together. com www.	We recommend asking no more than 30 questions per product concept test. Customer Center Events Follow-Up Services Help and Support Insights myUL® Client Portal Certification Database - UL Product iQ® Marks and Labels Resource Library Terms and Legal Information Tools, Apps and Databases UL Standards. Business email address Required. Consumer Product Testing Environments. That includes your taste buds. myUL® Client Portal.	Eurofins Consumer Product Testing provides testing, certification, inspection, R&D, regulatory & market access to vendors, retailers & brands. More info >> Intertek offers Consumer Product Testing on a wide range of materials, product lines, prototype creations and services providing Total Quality Assurance to Consumer Product Testing Company is a worldwide leader in the contract laboratory testing of cosmetics, personal care, pharmaceuticals, medical devices and	Federal law requires manufacturers and importers to test many consumer products for compliance with consumer product safety requirements Consumer Product Testing Company is a worldwide leader in the contract laboratory testing of cosmetics, personal care, pharmaceuticals, medical devices and Use cases for product testing research · Find out how a close-to-final version of a new product might perform. · Tweak that product to optimise its performance	Eurofins Consumer Product Testing provides testing, certification, inspection, R&D, regulatory & market access to vendors, retailers & brands. More info >> Intertek offers Consumer Product Testing on a wide range of materials, product lines, prototype creations and services providing Total Quality Assurance to Consumer Product Testing Company is a worldwide leader in the contract laboratory testing of cosmetics, personal care, pharmaceuticals, medical devices and
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