Online giveaway promotions

Take a look at how Amir and Aleks — Real Estate Team does it with this Facebook giveaway post. Their web contest idea includes a short description of the prize, how to enter, and a link to enter the giveaway.

Plus, the use of emojis really grabs the attention of users online. Also included is a high-quality photo of the prize image of the restaurant with text over the top to let users know this is a giveaway post. You can create a similar photo using a free online image editing tool like Canva.

Then you can also share it on your personal timeline so your friends and family can help spread the word. Here are some more social media contest ideas you can try.

Aside from creating posts to promote your giveaway on Facebook, you can also create a custom cover photo to market your contest. To create your own, head to Canva again and choose the Facebook cover template. You can choose any of their pre-designed templates for your promotional giveaway idea, upload an image of your prize, and customize the text to create a giveaway Facebook cover that fits your brand.

For more Facebook contest ideas , check this guide out. For this promotional giveaway idea, you will need to create a post on Instagram that includes a beautiful image to catch the attention of users and a description of the contest.

You can easily create a nice image like the one below using Canva. The right giveaway hashtags can make your contest go viral. You can use up to 30 hashtags on your post, so go wild!

Related: How to Run a Hashtag Contest Step-by-Step. Some of the best online contest ideas involve creating an Instagram Story to promote your contest to your followers.

Instagram Stories get a ton of engagement. Instagram Stories are used by million users every day. One big benefit of Instagram Stories is they include a swipe-up link. Twitter can be a great place to promote your contest if you want to build your following on the platform.

Promoting your giveaway on Twitter will work best if your target audience is younger. Nearly half of U. adults who use Twitter are aged between 18 and 29 years; usage among U. adults drops as age increases. Send out some tweets announcing your giveaway, including a link to your contest page and a good hashtag like WIN or giveaway.

You can learn how to write a viral tweet for your Twitter giveaway promotion here. If you want your tweet to stand out in feeds, be sure to include an image. Remember, timing is everything when it comes to Twitter.

Check out the image below to find out what time of the day your tweet will get the most engagement. Promoting a giveaway on Pinterest is a great strategy if you want to attract a female target audience. According to statistics, So, if you want to promote a giveaway prize and generate more sales for your business, create a pin on Pinterest.

To grab the attention of users, be sure to create an awesome Pinterest image. You can use the same image you created for your Instagram post in tip 8, but according to Pinterest, the optimal Pinterest image is vertical taller than it is wide, about X px. A vertical image is a Pinterest best practice.

You can also learn how to run a Pinterest contest here to go with this Pinterest giveaway promo idea. For B2B contests, LinkedIn is a great place to promote your giveaway to your business connections and grow your LinkedIn followers. For this promotional giveaway idea, include an image to grab the attention of your connections, a brief description of the giveaway, and a link to your giveaway.

Add a hashtag like giveaway or contest, and consider adding hashtags to attract users in relevant industries. For instance, in the example below from Lead, they added datascience and bigdata to attract an audience interested in and searching for those topics on LinkedIn.

When promoting your contest on social media , remember to check the contest guidelines for each platform.

In addition to sharing the contest on social media , share it in online communities. Find topics relating to your niche and your target audience, check out their rules for promoting contests, and promote your giveaway there.

You can also search the internet for other online communities related to your niche. Facebook also has groups dedicated to specific topics where you can find a ton of your target audience to promote your contest to.

When learning how to market your contest, you can easily create a quick video to share on YouTube or your social media accounts by using only your smartphone. Live videos can get great engagement from your audience.

With Instagram Live and Facebook Live, you can interact with your viewers in real-time, which is a great way to connect with your audience. Plus, a live video announcement will stir up a lot of excitement around your contest.

For your live video, you can include information on how to enter the giveaway, prize details even better, show the prize itself , and take questions from your audience. If you like, you can even run a video contest for a lot more engagement. For instance, if your contest prize is a new camera, look for photography bloggers.

Reach out to the bloggers you find with a personalized email and explain how your contest will benefit the blogger and their readers. To be successful, it will need to be a win-win-win partnership benefitting you, the blogger, and their audience.

Think about how to present those benefits when you reach out to influencers. Like blogger outreach, you can also partner with YouTubers to promote your contest to a whole new audience. Find YouTube channels related to your niche and reach out to those with a decent amount of subscribers, views, and engagement.

If you know your target audience is very active on a certain social media platform like Pinterest or Instagram, you can also reach out to influencers on those platforms. To reach an even bigger audience on social media, consider creating Facebook or Instagram ads.

Facebook ads will not only allow you to promote your contest to more people online, but they also let you target the exact type of people most interested in your giveaway by criteria such as gender, age, location, interests, and more. If ads are a little too complicated for you, you can simply boost your contest Facebook post.

Aside from ads and promotional post ideas on social media, you can also push your contest to more people online with Google Ads. With Google Ads, you can get your contest featured on the Google search results of users searching for the exact keywords you want to target.

This will make getting more entries from people who have never heard of your business before. Some great advertisement ideas for competitions are to create flyers to hand out at local events or posters you can put up in community centers or other businesses.

You can also use offline marketing to promote your contest to your existing customers by adding promotional cards to the packages you send out. Here are some best practices for promoting your contest to reach a wider audience and generate more entries:. They can help you understand the rules and regulations and ensure your contest terms and conditions adhere to them.

To prevent cheating or fraud in your online contest, use a reputable contest management platform such as RafflePress that has built-in fraud detection and prevention features. Set clear contest rules, monitor entries closely, and require participants to provide verifiable personal information.

You can measure your contest promotion success by tracking various metrics, such as the number of entries, social media engagement likes, shares, comments , website traffic, new email subscribers, and sales.

Analyzing these metrics will help you understand the effectiveness of your contest and inform your future marketing efforts. A Google Analytics tool like MonsterInsights is a great way to do this. Yes, incorporating user-generated content UGC in your contest promotion is a great way to encourage engagement and generate buzz.

You can ask participants to submit photos, videos, or stories related to your brand or product and use them as part of your promotional materials.

Be sure to obtain proper permissions and give credit to the original creators. Remember, begin promoting your giveaway before it goes live to get many entries on day 1. Be sure to announce the winner on your website and all of your social media accounts. With these tips, your contest will be such a success; that you might even want to start brainstorming new contest ideas right away.

We hope this article helped you discover the best contest promotion ideas for your business. If you liked this post, make sure you subscribe to our YouTube Channel and follow us on Twitter and Facebook for the latest updates. Disclosure: Our content is reader-supported. This means if you click on some of our links, then we may earn a commission.

We only recommend products that we believe will add value to our readers. Thank you for this article. We purchased Raffle Press on Sept 12, , and our first Giveaway ends today.

Your product is easy to install and setup, so thank you. I have watched and reviewed your training material, but I am not sure if you have this feature, I am hoping to have an email go out to everyone who has entered to notify of who won, and include a discount code to those who did not win also tell them about the next Giveaway that will be active to keep them engaged.

I will use the information about Sweepstakes and Contest Directories to help get more awareness of the Giveaway. Thank you. Thanks for the comment. The plugin does not send bulk email. However, if you will use an integration, for example, Mailchimp there is an option to send people straight to your email service provider as soon as they register for the giveaway.

Hi guys — I would like to send out coupons to our customers, that have a unique, single-use code on the back. The customer would then redeem this code on our website to enter themselves into our prize draw.

Unfortunately, there is no option to achieve this with RafflePress. We have added it to our list to look into. Hi Norman. Is it possible to start with Plus and then upgrade subscription to Pro with the difference amount?

We're glad you have chosen to leave a comment. Please keep in mind that all comments are moderated according to our privacy policy , and all links are nofollow. Do NOT use keywords in the name field.

Built with ShortStack's Multi-Day Giveaway Calendar template. Which is why the offer you present to giveaway participants is a vital part of lead generation. Your offer needs to have a high perceived value with your ideal customers in order for them to want to enter the contest.

If you want to make the most of the leads you capture from your contest then you need to also think about nurturing those leads and guiding them through the buying process. Here are some tips for doing so. The best lead-nurturing campaigns are multi-channel. On top of social media, your giveaways and follow-up process should make the most of pay-per-click campaigns, remarketing ads, blog posts, email campaigns, and any other channel that makes sense for your target audience.

The goal is to generate visibility for your brand before the giveaway, during the giveaway, and then after the giveaway when you are trying to close sales.

Creating a multi-channel experience for your prospects is one thing, but it needs to be consistent for it to have the biggest impact.

Your offer, branding , timing and messaging all need to align across every channel you use. Consistency is what instills brand recognition and recall.

By the time you have a conversation with a prospect, they should already recognize your business. This creates a sense of familiarity and trust, which accelerates the sales process. For example, you may test conversion elements at each stage of the campaign.

With this information, you can improve the performance of your promotional giveaway next time. Even though the virality of your contest is somewhat left to luck, there are a couple of things you can do to increase the chance of this happening.

Here are some ideas Before launching your giveaway, take a moment to conduct some research and identify a topic or idea that has a proven track record. For example, you could use a keyword research tool to determine if your giveaway topic has a lot of Google search volume.

If it does, optimize your giveaway landing page for SEO and try to rank in search. This not only attracts more participants but reinforces that your topic is one of interest to people.

Keyword research for giveaway ideas Another way you can determine if your topic has a chance of going viral is to look at other promotional giveaways on the same topic to see how they performed on social media. BuzzSumo is a great tool for researching specific key phrases and seeing the highest performing content on social media:.

Promotional giveaways almost always have an element of virality already built in. For example, you can give entrants additional entries for every other person they get to sign up.

All they need to do is share it on social media with a unique link! Like this example:. Incentivised sharing giveaway example. Built with ShortStack's Refer-a-Friend Giveaway template View and Create Your Own. The final idea for making your giveaway viral is to tap into the world of social media influencers.

If you can find a group of micro-influencers who have an audience closely aligned with your target customer, they can significantly increase the reach of your giveaway. If your promotion is a success it can be both a blessing and a burden. On the one hand, you have lots of new leads.

But on the other hand, you have a lot of customer service requests coming in and need to be prepared to handle these with professionalism and speed. Here are some tips for doing so Make the most of new technology such as Chatbots to automate some of the customer service process.

This may be hard to do if this is the first time you are running a giveaway, but over time you will become familiar with the types of questions asked at every stage of the campaign. By automating low-risk parts of your customer service interactions you create space for your team to handle the more important requests.

Make an effort to connect with your giveaway participants using Live Chat on your website and contest landing page. Live Chat not only provides a quick and easy way for potential customers to ask questions, but it also helps you engage with users and improve your conversion rates.

Live Video is a great way to create a personal connection with your audience without physically meeting them. Ok, now to the fun part - the prizes! Your prize needs to have a high perceived value. It needs to excite your prospects, and persuade them to engage with your contest.

If you sell clothes, then this is an obvious one. Clothing giveaway example. Built with ShortStack's Giveaway template. You may even give away a gift card for another business, like Amazon for example.

Bundle a few high-value items together! Just make sure the bundle components complement each other, like this Halloween movie-deal example:. There is no better way to ensure that giveaway participants have an interest in your product or service than to offer it as a prize.

KitchenAid followed this simple formula below:. One way to increase the chance of a participant liking your prize is to give them a choice. Pick a prize giveaway example. Built with ShortStack's Pick Your Prize template View and Create Your Own.

This giveaway prize idea is especially good if you run a service business. Instead of giving away a physical product, you could offer a free trial or bundle a package of the service you offer. Anatomy did this with personal training sessions:. Food and hampers have been given away as prizes in raffles or sweepstakes for as long as any of us can remember, so why not now?

Well, it depends on your business, but for this office catering company, it made perfect sense! For event companies or entertainment venues, giving away tickets is the perfect prize that complements your business offering.

But if you are in the travel industry like Topdeck, Busabout, and Etihad Airways, then they make perfect sense:. Annual events are a topical reason to run a promotional giveaway and engage your audience. If you are running a giveaway for a specific event, then make sure you tailor the prize to align with the event!

The final promotional giveaway idea on the list is to offer a prize that gives participants exposure. This tactic is very common with photo contests when you have a big social following. Or, when you produce a collated output at the end of the giveaway which provides people with additional exposure.

See the example below from a pet company that featured photo contest participants in a yearly calendar:. Promotional giveaways are a great way to engage with your prospective customers, generate leads, and nurture those leads into paying customers.

We hope these 30 promotional giveaway ideas will give you a leg up on your competition! Get Started Today. Will Blunt is the founder of Sidekick Digital by Will Blunt - B2B Marketing Expert - Sidekick Digital , a publishing business that launches, manages, and grows brands with content marketing.

In an effort to improve security and the over-all experience of email recipients, Gmail and Yahoo have implemented new requirements for bulk senders. Learn what they are and how to stay in compliance with this quick read. Learn how you can use query string parameters in your next entry form to collect better data and engage users.

Uncover the secrets to viral giveaways with 17 comment-to-win contest ideas. Elevate your brand effortlessly and attract a flood of new leads and followers. Join

Giveaway Ideas for Online Businesses · Free item · Free product with purchase · Sweepstakes · Product launch · Buy one get one free (BOGO) · Spin-to- Create a Free account and find out why so many companies of every size run effective marketing campaigns using Woobox Rafflecopter is the world's easiest way to run a giveaway online. Launch and manage your next giveaway in minutes with no coding or I.T. help!

When you're trying to launch a viral campaign, an online giveaway campaign could be the easiest way to accomplish that. Creating an online Giveaway Promotion Sites · web-analyst.pro · web-analyst.pro · web-analyst.pro · web-analyst.pro When it comes to promotional giveaways, you can create urgency with participants by limiting the amount of time the promotion is running. Visual triggers such: Online giveaway promotions





















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Pomotions Press Contact Affiliates Discounted food supplies. If you tiveaway your target audience is very active Onlinf a Online giveaway promotions social media platform like Dental care product giveaways goveaway Instagram, you can also reach out to influencers on those platforms. That way, you can easily grab the attention of all your visitors and entice them to enter your contest. and Canadian promotions. Written By: Stacey Corrin Stacey Corrin. Do NOT use keywords in the name field. For example, KnivesShipFree. Also, there are more things you have to establish about your giveaway, such as timeline, rules, content plan, and how to choose a winner. Fine tune your campaign. Sharing and promoting your contest across social media and other online platforms will introduce your brand to users who may have never heard of you. One of the most important elements of a giveaway is, of course, the prize. The next step is to promote your giveaway so people are aware of it. Collect content and incentivize participation in contests and giveaways using hashtags, likes, and comments on social platforms. Giveaway Promote is a contest promotion service for bloggers and businesses. Giveaway Ideas for Online Businesses · Free item · Free product with purchase · Sweepstakes · Product launch · Buy one get one free (BOGO) · Spin-to- Create a Free account and find out why so many companies of every size run effective marketing campaigns using Woobox Rafflecopter is the world's easiest way to run a giveaway online. Launch and manage your next giveaway in minutes with no coding or I.T. help! We handle all the details — Experts in sweepstakes management, contest management and game administration 1. Woorise Woorise is a comprehensive giveaway tool designed for creating viral giveaways, contests, and other campaigns. The drag-and-drop Online giveaways are incredibly effective at growing brands quickly, gaining followers, and collecting new leads. As a small business, running an online Giveaway Ideas for Online Businesses · Free item · Free product with purchase · Sweepstakes · Product launch · Buy one get one free (BOGO) · Spin-to- Create a Free account and find out why so many companies of every size run effective marketing campaigns using Woobox Rafflecopter is the world's easiest way to run a giveaway online. Launch and manage your next giveaway in minutes with no coding or I.T. help! Online giveaway promotions
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Online giveaway promotions - A contest promotion is an online promotion that gives people the chance to win a prize by completing specific actions. Conversely, there are many types of prize Giveaway Ideas for Online Businesses · Free item · Free product with purchase · Sweepstakes · Product launch · Buy one get one free (BOGO) · Spin-to- Create a Free account and find out why so many companies of every size run effective marketing campaigns using Woobox Rafflecopter is the world's easiest way to run a giveaway online. Launch and manage your next giveaway in minutes with no coding or I.T. help!

Creating an online giveaway is a great way to drive massive traffic to your website, increase your follower count, and generate targeted leads for your business. If you're not sure about how to do a giveaway, there is nothing to be worried about.

We've come today with the 7 easy DIY steps to create and launch a successful campaign that can go viral. Online giveaway is interactive by nature. People love to participate in a giveaway because there is an opportunity to win something exciting. Online giveaways and content contests have similarities and dissimilarities.

Giveaways and contests are thought to mean the same during discussions about online promotions, but they refer to slightly different things. The main difference between a contest and a giveaway is that winners are chosen at random for a giveaway while winners are selected based on their performance in a contest.

Here we have created a comparison table on giveaway vs contest. Let's check this table to get a more clear idea about these two terms. There is no shortcut to creating a successful giveaway campaign.

You have to be strategic to get the fullest out of a giveaway campaign. Hence, here we are going to share the 7 proven tips for you to make your campaign successful. Basically, a giveaway is a marketing campaign. So, you need to set a goal to measure the success of this campaign. When you know what your goal is, you can build a campaign that helps to achieve that.

How do you set goals for a giveaway? Well, you need to answer one question: what am I trying to achieve? Set a goal and plan the campaign as per the goal.

The goal can be anything as long as it aligns with your overall marketing plans. Plus, setting goals helps simplify the whole process. One of the most important elements of a giveaway is, of course, the prize.

The prize is what draws people to your giveaway initially. But, picking the right prize is key. If you want to grab the attention of a lot of people and get a ton of giveaway entries, you need to choose a prize that wows them.

Since you already have set a goal for the campaign, so you know who is your target customer. Now it's time to set some rules to encourage your target customers to participate in the campaign.

You need to outline the rules and regulations before launching the giveaway. You can begin with who can participate including their age limits, current location, or gender. Before launching the campaign, make sure you've done this homework to run a successful giveaway campaign.

Here is an example of how you can set rules for your online giveaway campaign. Hashtags are important on social media as they enable your content to be found by the right people. Using relevant hashtags helps your content to be found and helps drive traffic to your content so that you can boost views, likes, and shares.

So, consider creating a compelling and unique campaign hashtag to help spread awareness of your giveaway. For example, your common giveaway hashtags could be,. Also, you can create some hashtags related to your niche and then post them with the giveaway content.

Choosing the right platform matters. Because every platform behaves uniquely. For example, if you want to launch your campaign on Twitter, there is a word limit to post. But if you're posting it on Facebook, there is no word limit. Also, hashtags are not as effective on Facebook as on Twitter.

So, make the decision about where you want to launch your giveaway campaign. You can choose multiple platforms to launch your campaign. For instance, you can post it on your social channels as well as on your site. Related: How to Create a Fruitful Social Media Content Workflow. After all, you want your followers to understand the rules of the giveaway just by reading them once.

If you want to measure the results of your giveaway, a simple way to do so is by creating a specific branded hashtag for it. You will be able to see how many people have used it and track the general sentiment towards your initiative. You can include the use of your branded hashtags in the rules of your giveaway as a way to discover user-generated content.

To ensure you make the most out of your giveaway posts, you have to plan your content strategically. And by this, we mean scheduling them on the right platform at the right time. Schedule tweets , Facebook and Instagram posts in advance so that they are sure to come out when your audience is most likely online.

So, look at your analytics and find out when your audience is usually online or check the general best posting times recommendations and schedule your giveaway content accordingly to get the most reach and engagement possible.

Using a social media management tool will help you maintain a consistent posting system without the hassle of having to switch between platforms to post your content.

Such tools centralize your work in one place not only the content management part of things but also the content monitoring and evaluation tasks. This is exactly what SocialBee is best at—it saves you valuable time and effort by allowing you to create, edit, schedule, and post all your content from one user-friendly dashboard.

Connect your social media accounts to SocialBee and start posting content faster and easier than ever. Schedule your posts ahead of time, customize your content for each platform and monitor your performance in real-time!

Start your free SocialBee day trial today! Monitoring your social media performance is an essential part of your strategy.

Create, post, and keep track of your social media analytics with ease. Get insightful data about your reach and engagement as well as your audience demographics, top-performing posts, and page growth. Evaluate your social media analytics and adjust your future content based on the data you gathered.

Here are five questions you should answer to evaluate your giveaway performance:. We talked enough about the theory. This is the classic giveaway format that works every time. The rules are simple and easy to follow and they provide value to the creator: more visibility, reach, and engagement.

Also, pay attention to the way this creator structures their post:. Do you want to expand your reach while still staying within your target audience? There is a simple solution to that: tag a friend giveaways. Give your followers the chance to win a prize just by recommending your brand to their online friends.

It takes a few seconds to do, and people will be more compelled to participate. Our next example is a successful Instagram giveaway run by Sephora that gathered thousands of likes and comments. This is a great example of how you can gain amazing results with a very limited budget.

Why limit yourself to a like and a tag when you can make your giveaway more appealing by turning it into a creative exercise. Besides, your followers will be more inclined to participate when they are presented with a fun challenge. Our next example is one of our favorites Instagram giveaways and we think you will like it too.

By requesting funny photo captions, this Instagram account managed to increase its engagement and interact with its current following, all while having a laugh. User-generated content can help brands increase brand awareness and gain credibility on the market.

Giveaways are great practices that can help businesses gather UGC fast and easy with the help of social media. This giveaway allowed their followers to showcase their skills while giving them a chance to win a 7-day photo expedition to Yosemite National Park.

By organizing a giveaway together with a popular influencer from your niche, you can drastically improve your social media results as well as increase your profits.

Such influencer collaborations allow you to expose your brand to a new audience, associate your business with a positive role model and gain the trust of their followers. Do you have some upcoming holidays coming up? Perfect, here is your chance to engage with your audience by running a fun social media giveaway.

These Instagram giveaway ideas can be used on any social media platform. Just make sure you choose the networks where your audience is active most of the time.

Without a doubt, social media giveaways are still worth it. That is because they create hype around a product or brand and improve visibility. Not to mention that they are simple and effective ways to reach your goals in a short time frame.

So, follow the steps mentioned above and put our giveaway ideas to the test while creating your next giveaway. Also, you might want to make sure that you use the right tools to plan, share and monitor your giveaway posts with the right social media tool.

Luckily for you, SocialBee offers a day free trial which allows you to take advantage of all the amazing content creation and scheduling features that will help your giveaway posts stand out on any platform. Manage your social media with SocialBee: publishing, AI assistance, Canva magic, analytics, unified inbox, and more.

On Which Social Network Should You Share Content Most Frequently? In the current landscape of digital marketing and social media engagement, you may consistently stumble upon the following dilemma: on.

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July 3, 7 min read. Written by Diana. Social Media Strategy Template. Streamline your marketing with an efficient social media strategy template. Get access. What Is a Social Media Giveaway? interact with the post, make a purchase, send a story, etc in order to: Create buzz around a brand Increase social media reach and engagement Generate new leads Boost sales By running giveaways, businesses get to benefit from immediate results because the audience has a good reason to participate winning the prize.

Social Media Giveaway Rules The rules you set for your social media sweepstakes should help you achieve your marketing goals. How Can You Choose a Giveaway Winner? Pro Tip: A giveaway is also subject to promotional terms and conditions, depending on the platform it takes place on.

So, make sure to check out the promotional guidelines of each platform before running a giveaway. What to Include in a Social Media Giveaway Post?

These details are: The start and end date of the giveaway Any qualifying rules that can make your giveaway entrants eligible to win age or country How the winner will be selected and the rules for entering the giveaway When and how the winners will be announced Prize details — the number of prizes and what the giveaway prize includes Are Social Media Giveaways Still Worth It?

Giveaways Increase Reach and Engagement Levels Hosting a giveaway is a great way to increase engagement. Giveaways Raise Brand Awareness Giveaway posts are also used to raise brand awareness , as they lead to more people finding out about a brand.

Giveaways Are a Great Way to Collect User-Generated Content There is a reason why user-generated content is so used by brands. How To Organize and Run Social Media Giveaways Here is how to create a social media giveaway in 10 simple steps: Establish Your Giveaway Goals Know What Your Audience Wants Choose the Giveaway Type Establish Your Prizes Choose the Right Social Media Platforms Create Giveaway Posts Create a Branded Hashtag for Your Giveaway Schedule Your Posts with a Social Media Management Tool Promote Your Giveaway Measure Your Results To get the benefits mentioned above, you have to focus on creating an effective giveaway strategy.

Establish Your Giveaway Goals As we mentioned before, setting goals will help you identify the right rules for your giveaway.

So before you come up with your giveaway structure, answer the following questions: What are the three main things you want to accomplish? What does your audience have to do to help you achieve the goals mentioned above?

How can you motivate your followers to get involved in your giveaway? Know What Your Audience Wants Knowing what your audience wants will give you a clear idea of what prizes you can offer and what type of giveaway you should run. Choose the Giveaway Type Based on your goals and target audience, you have to find the best giveaway format that suits your needs.

Here are the main five types of social media giveaways brands use to promote their brand: Sales giveaways: Brands plan sales giveaways they want to boost their sales for a short time frame.

Brand awareness giveaways: This type of giveaway is meant to spread the word about your brand. Holiday Giveaways: These giveaways are meant to boost sales during the holiday season. Celebratory giveaways: Brands usually run giveaways and promotions when celebrating milestones in their business journey e.

To decide the way you are going to approach this, you have to consider the following three essential elements: Advantages: What strengths can you use to boost your results?

Maybe you are very popular on a certain social platform. Shortages: Are there any limitations that hold you back? What is the next best alternative for you? Opportunities: What external factors can improve your results?

Maybe you have a good relationship with certain influencers or brands that will help you turn your giveaway into a team effort. Resources: Do you have any internal resources e. brand ambassadors, affiliates, a promotional budget, etc that can benefit your giveaway? Establish Your Prizes The first step is to think of while choosing your prize is to discover what works best for your audience.

Choose the Right Social Media Platforms To make sure your giveaway gets the exposure it deserves, choose your platforms carefully.

You could also create a few test posts and monitor: How they perform on each platform Which post format worked best What were the best times to share content Pro Tip: Giveaways are very popular on Instagram.

Also, make sure you experiment with all content formats to spread the word about your giveaway, such as feed posts, reels, and stories.

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