These promotional sales help brands build awareness, drive up customer loyalty and satisfaction, and create immediate revenue throughout the year. Promos not only allow brands to stand out during the most popular retail holidays , but they can also bring in valuable traffic during the slow times.

Design your first page. A sales promotion is a marketing strategy that relies on discounting some or all products and introducing urgency to yield many sales quickly. What all types of promotions have in common is that they use human psychology to drive action in the short term.

The long-term benefit of sales is that merchants can continue to market to leads captured during the promotion , nurturing those customer relationships to build loyalty and grow brand awareness. cta-paragraph-pb Create additional urgency for your sales promos by including a countdown timer.

Check out our roundup of the Top 10 Shopify Countdown Timer Apps to learn more. Running a special offer has many advantages. Download the ebook. Sales take many forms, and brands can take advantage of different types of promotions simultaneously. Here are some sales promotion ideas that are popular in ecommerce.

For merchants, these are simple to operate , and it allows any customer to take advantage of the discount, increasing the chances that they buy. An ongoing sale tactic that many brands use to build up their email list is to offer an initial discount for anyone who subscribes to their newsletter.

What you offer for newsletter sign-ups is totally up to you. It can be a percentage off their first order, a dollar discount, or a free gift. Creating a sense of urgency in your shoppers is the whole point of flash sales.

Shoppers in the consideration phase can be pushed over the line to buy with this special limited-time offer, which can be a couple of hours or a few days totally up to you. With the right paid ads and social media strategy, you can pull in a lot of sales quickly while adding a lot of new customers to your email list.

With BOGO offers, people like the math—two products for the price of one. What a deal! And, for merchants, it means they can sell off a particular product fast. Offering something extra for free may be just the thing that drives someone to hit that buy button. This sales promotion technique is related to product bundling , but with a twist—while it technically is a discounted product bundle, the extra item is positioned as a free bonus.

This can be something you do during certain times of the year, like with end-of-season sales, or it can be a regular collection page on your store where old products go to be liquidated. For limited-time clearance sales, you should advertise widely and use email marketing to let as many people as possible know about your big promotion.

Shoppers are averse to paying for shipping, even if the cost is minimal. Offering free shipping for a minimum order value during a limited time can get shoppers to buy more than they otherwise would.

This can also be an always-on offering, helping your brand increase average order value by unlocking free shipping for orders that exceed your minimum order size. New customers can be added via autopilot by offering your customers incentives for bringing on their friends and family.

These referral programs both deepen the relationship with your existing customers and help drive adoption by new customers. The allure of product bundles is that they are cheaper than if you purchased all included items separately.

They get more for less. Plus, they can clear out less popular items by including them in large bundles. Sometimes all it takes is just the chance of getting free stuff that will spur people to help promote your brand and hand over their contact information.

These are usually promoted on social media, sometimes with a complementary brand, and task entrants with following social media accounts, liking posts, tagging friends, giving email addresses, creating unique brand-centric UGC posts, etc. Not all shoppers are looking for a deal for themselves but would rather their purchase give back to a particular cause.

Cause-based marketing is an excellent way for brands to do good while driving sales. Hippy Feet keeps their cause front and center on their homepage, which drives charitable customers to create an affinity with the brand and their cause. By creating a Coming Soon page with a special offer for subscribing, you can start building an email list before you even sell while measuring interest in your products.

Existing brands can also do this ahead of a new product launch, capturing emails of interested shoppers in exchange for the promise of a deal on said product. Coupon codes are great for merchants because they can create them for whatever type of sale they want to run , giving shoppers a unique way of getting the deal.

Brands can email coupon codes to particular customer segments, blast them widely on social media and ads, or display them on the website. They can be used for seasonal sales, first-time customers, BOGO, particular products, flash sales, and more.

Start designing now. You could surf the web right now and find five sales in as many minutes. cta-paragraph-pb Need to level up your ecommerce knowledge? Take a look at our roundup of the top 26 ecommerce blogs to bookmark for online success. Minimal wallet pioneer The Ridge gives you an opportunity to try out their gear for free right out of the gate.

This free sample marketing strategy is effective. The pop-up is simple and clever. Besides, when flash sales and discounts are becoming increasingly tempting for customers, no marketing campaign can match the immediate and sure-fire results of sales promotions.

Promotional strategies are about increasing demand by encouraging your audience to try your products or services. Looking for inspiration? Here are eight sales promotion ideas and examples to help you boost revenue. By giving customers the perception of freebies, BOGO helps multiply sales quickly.

But the true essence of a BOGO promotion lies in the double win it offers to both customers and sellers.

Using this promotional offer, you are sharing your profits with customers. In exchange, you get more sales and brand awareness. Here are a few tips for creating a perfect BOGO marketing strategy:.

And this is how Subway did it in the promotional offer below:. If you are running an online store, then your biggest problem is abandoned carts. Free shipping works like an automatic sales promotion and helps resolve this issue in a snap. But if you make your way around it to offer zero shipping charges, y ou are in for a win.

Whether you add the shipping costs to the original price or slash it all together, zero shipping costs will undeniably increase sales. Pro tip : Make free shipping conditional.

Besides, you can offer exchanges and returns at no extra cost and entice people to buy carefree and repeatedly. And what is more, a money-back guarantee also works for software services:. Promote your free exchange and returns policy on your website and social media to encourage more purchases.

Launching a new product or opening a new store means slow business in the initial days. However, promotions are a great solution to turn your sales up and succeed from the beginning.

While Costco first set the trend with free samples, many brands now offer a free trial or sample product.

The brand allows its customers to choose any two samples per order. Sephora is confident people will come back to make more purchases given the quality of its products. This is the logic behind free sample promotions — give a gist into what you offer and lure customers in for sales.

Everyone expects to find flash sales and bumper discount offers. This is how Strikingly created its discount offer for the Easter holidays:.

This shows that the holiday season means promotions. Percentage discounts are the best suited for these seasonal deals; coupons are another great option. This shows why referral marketing is a whole different ball game. With referral discounts, you can hit two targets with the same arrow — get more sales and spread the word about your company.

Consider referral discounts as an inorganic approach to word-of-mouth marketing. But a full-fledged referral program works tremendously for getting more sales. Given that word-of-mouth marketing is a continuous process, a well-planned referral program will keep bringing leads.

Building a referral marketing strategy requires time and effort. Here are some steps you can follow to simplify the process:. Referral discounts will bring in the warmest leads. However, they should be in line with your offering as well.

So, analyze your customers and find out how you can benefit from their referrals. Referral discounts are a double-edged sword. Make your referral program bulletproof with these few inclusions:.

When fixing the value of referral discounts, remember that they should be desirable for the customer and affordable for your business.

Loyalty programs are among the oldest promotional tactics. Closely connected with brand marketing, they aim to reward loyal customers with discounts and bonuses.

Mystery Offers Loyalty Programs Referral Programs

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Sample promotion deals - Buy One Get One Free Mystery Offers Loyalty Programs Referral Programs

Free shipping is number one on the list because it encourages customers to make a purchase. With this promo, a customer can buy more products without additional costs to their order.

Having free shipping also promotes bulk buying! A buy one, get one promo can easily capture the attention of your customer, making it one of the best examples of sale promotions. A clearance sale is another way for product promotion and clearing out excess inventory simultaneously.

Vouchers and coupons are other examples of sale promotions that are effective. You can offer this promo through email, website, or even through your products themselves. With vouchers and coupons, you encourage your customers to continue purchasing from your shop. A more subtle way of bringing in new customers is through referral discounts.

When current customers refer a friend or family to your business, offering discounts is a great way to keep customers in your brand. Having a loyalty or membership program for your brand is a highly effective sales promotion strategy.

This can be a motivator for customers to continue buying from your business. You can offer loyalty points, loyalty cards, or even members-only deals to encourage customers even more.

Related: Tips To Build A Promotion Strategy For Your School Event. Invite your customers to fill out surveys, profiles, or leave reviews to avail of a special discount or voucher. Similar to a limited-time offer, a flash sale offers a discount for only a limited, short period of time.

From its name, a flash sale creates a sense of urgency among customers, so they make any purchase decision quickly. Plus, you can announce your flash sale through a clear call to action.

Having a mystery promo can keep your customers interested. It easily captures attention, builds anticipation, and increases leads to your website.

Counted as one of the more common sales promotion strategies, a tripwire is offering a low-priced, entry-level good to convert leads into customers.

This sales promotion helps build trust with your customers so that you can offer higher-priced products in the future. You can introduce new products, highlight items related to the holiday, or offer holiday-exclusive discounts to entice consumers.

Having anything interactive for your customers is another example of sale promotions. From games to contests and giveaways, you can do product promotion and interact with old and new consumers. This increases brand exposure and further builds your social media presence. This is when a customer simply reaches a certain amount of purchase and gets a gift as a form of gratitude.

This is a common sales promotion in marketing that makes the customer spend a bit more but gets a valuable gift in return. Like a clearance sale, an end-of-season helps your business make more space for a new batch of products. You can offer exclusive discounts and even spread the word through ads, text messages, emails, and more.

Having a Birthday or Anniversary sale is a fun way to celebrate your brand or business. This also gives consumers something to look forward to every year. When a user first finds your website, one way to entice them is to offer a first order discount. Having a discount or exclusive offer is one of the most effective examples of sale promotions that any business can do.

A celebrity or influencer using your brand can boost your sales. You can set a promo code for each celebrity that gives customers a discount when they use it. Having Branded Bundles are similar to Free Gift with Purchase and BOGO offers, but this time you have the option to partner with other brands and offer bundles.

Whether you add the shipping costs to the original price or slash it all together, zero shipping costs will undeniably increase sales. Pro tip : Make free shipping conditional. Besides, you can offer exchanges and returns at no extra cost and entice people to buy carefree and repeatedly.

And what is more, a money-back guarantee also works for software services:. Promote your free exchange and returns policy on your website and social media to encourage more purchases. Launching a new product or opening a new store means slow business in the initial days.

However, promotions are a great solution to turn your sales up and succeed from the beginning. While Costco first set the trend with free samples, many brands now offer a free trial or sample product.

The brand allows its customers to choose any two samples per order. Sephora is confident people will come back to make more purchases given the quality of its products. This is the logic behind free sample promotions — give a gist into what you offer and lure customers in for sales.

Everyone expects to find flash sales and bumper discount offers. This is how Strikingly created its discount offer for the Easter holidays:. This shows that the holiday season means promotions. Percentage discounts are the best suited for these seasonal deals; coupons are another great option.

This shows why referral marketing is a whole different ball game. With referral discounts, you can hit two targets with the same arrow — get more sales and spread the word about your company. Consider referral discounts as an inorganic approach to word-of-mouth marketing.

But a full-fledged referral program works tremendously for getting more sales. Given that word-of-mouth marketing is a continuous process, a well-planned referral program will keep bringing leads. Building a referral marketing strategy requires time and effort. Here are some steps you can follow to simplify the process:.

Referral discounts will bring in the warmest leads. However, they should be in line with your offering as well. So, analyze your customers and find out how you can benefit from their referrals. Referral discounts are a double-edged sword. Make your referral program bulletproof with these few inclusions:.

When fixing the value of referral discounts, remember that they should be desirable for the customer and affordable for your business. Loyalty programs are among the oldest promotional tactics.

Closely connected with brand marketing, they aim to reward loyal customers with discounts and bonuses. It works both ways — encouraging new clients to build brand loyalty and retaining existing customers, thanking them for their commitment to the brand.

But the true essence of a loyalty program lies in making the customer feel special. The beauty brand offers three levels of loyalty benefits. You qualify for a different tier after making a certain number of purchases. The rewards and benefits, like premier access, early sale access, and free shipping, also vary.

A customer loyalty program is a long-term promotional tactic and is also a great way to win back lost customers. Social media is a brilliant way to brand and market your business.

But it also helps boost sales through promotions. A social media giveaway presents the ultimate opportunity to increase engagement and sales.

A great giveaway like this one creates hype around your brand. So, even if a few people get the product or service, you are essentially encouraging several others to:. If your business is just starting, you can also combine your giveaway idea with influencer marketing.

Ask key social media influencers in your niche to host a giveaway on your behalf and encourage their followers to check out your brand.