Sampling programs are a great way to market your product or service. There are many benefits to giving your consumer a chance to try your product prior to purchase. Check out 5 Consumer Advantages to an Experiential Marketing Sampling Program. There are many types of sampling programs and it is important to consider the choices to select the best fit for your brand.

When determining the type of sampling program that will best represent your brand keep in mind the program objectives and how you can most successfully meet those needs. Be sure to consider your target consumer and how they can most effectively sample your product or service.

Related articles: 5 Consumer Advantages to an Experiential Marketing Sampling Program Training Tips for Sampling Your Food or Beverage to Consumers. Pro Motion Blog. Retail — Sample your product or service at retail because this provides consumers the opportunity for immediate purchase. In-store — Many sampling programs take place inside the retail location providing Brand Ambassadors the opportunity to interact with consumers directly at the point of purchase.

Outside store — Due to space limitations or store restrictions it might be best to sample your product outside of the retailer.

You can set-up at the front door or in the parking lot depending on the size of your event footprint and consumer traffic flow. On-Premise — On-premise sampling refers to malt beverage, spirit and wine promotions that are activated at a bar or restaurant.

The insights and feedback collected during the sampling program not only helped Zero dB prove why their product was so special to consumers, but it also helped prove the demand of the product to potential retailers and support their case for shelf space. Shameless Pets, founded in , is a natural, sustainable and nutrition-focused pet food brand that uses up-cycled fruits and vegetables to create tasty treats for both cats and dogs.

The brand was looking to reach pet owners and drive trial and awareness amongst new consumers. Pet owners who matched the targeted profile, would later get a box delivered to their doorstep with a sample for their furry friends to try at home as well as the option to leave their genuine feedback.

Getting the pet-owner seal of approval is no easy feat, but the health-conscious brand quickly won them over. The Sampler program helped them prove the quality of their product by offering a tangible experience to those most likely to turn into paying customers.

The rising pet brand not only offered pet parents a memorable brand experience at home, but made it easier than ever for them to discover, learn, and stay in touch with the brand long after they claimed their sample. Path of Life makes delicious, plant-based frozen foods from whole food ingredients that promote a healthy lifestyle.

The healthy frozen food brand built a sampling program to target consumers on specialty diets who shopped at particular retailers and send them a coupon to redeem in store. The brand wanted to streamline their demo process while creating an authentic connection with consumers at home.

The program not only resulted in its most successful coupon program to date, but also quickly grew its email list, collected valuable ratings and reviews, and grew its retail distribution. Barney Butter, an all-natural food brand created a healthier alternative to traditional peanut butter made with premium ingredients.

The brand partnered with Sampler and media company LifetoGo to build a custom digital sampling program. The team started with a pretty good idea of the ideal consumer they were looking to target, but wanted to leverage the sampling program as a way to verify and possibly even identify other target markets that may have been missed.

Throughout their program, they gathered key consumer insights like where they shopped most often or what their dietary preferences were and even their household make up. Known for their environmentally-friendly line of non-applicator tampons, this personal care brand was preparing for an influencer campaign and looking for a compelling call-to-action that encouraged their loyal consumers to try and rate their products.

was looking to reach millennial consumers that were new to o. Using Sampler, the brand paired their social media ads and influencer marketing content with an enticing free sample offer where consumers were invited to claim, try, and review their very own free sample of the product.

The brand was able to boost the engagement of their influencer videos with a unique URL that seamlessly allowed the audience to match and claim, opt-in to o. The program also made it easy for the brand to monitor the performance of their influencer marketing campaigns and identify those with the highest engagement.

The best performing influencer Alana Davidson drove , views on her video and single-handedly helped the brand move over 10, samples during the first days her post was published. Consumers connected with sampler, answered a set of questions ranging from demographics to lifestyle habits, matched with their personalized sample, and after providing their shipping information, email and phone number, had their Sampler box delivered to their doorstep.

could leverage across all of their marketing channels. Whether it is your first time bringing the product trial experience direct to home, or looking to spruce up your next digital program, these examples highlight how much consumers value this type of memorable product discovery.

Luckily, setting up a program is simple and together with your sampling partner you can begin maximizing your marketing spend in no time.

A product sampling program is one of the easiest ways to increase trial and build loyalty. Here's what you need to know Peekage is an online product sampling platform that helps CPG companies with brand awareness, boost sales, fetch early market feedback and build brand loyalty Sampling programs are a great way to market your product or service. There are many benefits to giving your consumer a chance to try your product prior to

Product sampling program - The leading digital product sampling platform helping brands build targeted sampling programs, deliver samples direct-to-home, and gather valuable insights A product sampling program is one of the easiest ways to increase trial and build loyalty. Here's what you need to know Peekage is an online product sampling platform that helps CPG companies with brand awareness, boost sales, fetch early market feedback and build brand loyalty Sampling programs are a great way to market your product or service. There are many benefits to giving your consumer a chance to try your product prior to

Just remember that the goal for this type of sampling is to increase sales and positive word of mouth. Customers apply for various free sample offers through Ripple Street. Once selected for the offer, they receive the samples in the mail. After testing out the sample products, they write a review and provide feedback to the brand in question.

Applications for these offers close after a certain amount of time, but new ones are always opening up. For example, Baby BLUE Chewy Chatterbox dog and cat treats opened its sample application from May 5 to June 6.

On June 7, , the applicants were selected to sample the product. And from June 13 through July 4, , the products were sent out and tested. As a result, samplers gave positive product reviews. More reviews lower risk aversion.

When you give current customers, influencers, and brand ambassadors something exciting to take home to their friends and family and even their pets! Offering samples that are only available for a limited time also helps brands build their email list because fans want to be alerted about new deals.

So you can direct them to an email subscription form where they can give their information in exchange for access to news about special offers like free samples. Customers simply select a product like hair dye or blush. This technique is also sometimes more helpful and realistic than physical store samples because the tool takes into account different product combinations and how they affect each other.

For example, if I dyed my hair bright red, would that red lipstick look good? Hmm… maybe a more subtle shade would be better. Brands can use virtual try-ons to fill their social media calendars.

Warby Parker prides itself on its choice selection when it comes to new, stylish, and comfortable eyeglass frames. It provides a quiz to help customers determine exactly what type of frames will best suit them and then a personalized selection based on their responses.

After completing the quiz, customers can choose up to five frames that are delivered right to their homes, where they can test them for five days. After finding that perfect pair, customers can buy what they want and ship the rest back.

For something you have to wear all the time like glasses , comfort and style are paramount. Warby Parker helps customers feel assured that both needs will be met because customers can literally see the results for themselves at home before buying. For brands that want a turnkey sampler program, Bazaarvoice offers a white-labeled sampling program to help retailers get their product samples directly into the hands of their community and start generating UGC.

Kent Yoshimura and Ryan Chen, co-founders of wellness company Neuro, explain in this podcast one of the key ways they achieved their success: making sure Neuro Gum was as perfect as possible before they jumped into product activation.

They gave out free samples of the gum to family, friends, and co-workers to test a variety of key details such as:. After perfecting the product, Yoshimura and Chen surpassed their crowdfunding goal in just three days and ended up selling over 12 million pieces of Neuro Gum.

And those people who sample the product became loyal customers. Sampling is a really big opportunity for us. Neuro ensured it had a good, high-quality product and an active community of fans , thanks to product sampling. After their initial success, they continued sampling with specific cohorts like the CrossFit community.

Using samples and collecting customer responses is the most effective way to get meaningful feedback about your product, so you can improve it and launch with confidence.

Kosas offers a cost-effective product sampling method in the form of cashback sampling. This means customers buy samples in exchange for store credit. This strategy helps drive sales because it functions like a coupon for the customer.

With every sample they purchase, they get cashback in the form of a credit bonus for any future purchases. Cashback sampling is best for products that are difficult or expensive to ship, like alcohol or bulky items.

Bazaarvoice offers a solution to help brands with CashBack Sampling , including an app to help with opt-ins and redemptions. Home Depot Canada wanted to increase the volume of UGC, particularly reviews, its brands get on its product pages.

So it partnered with bazaarvoice to create the Home Depot Seeds Sampling program. We see our site as a research tool, so even if people come into the store, they still use their phones to see ratings and reviews and make a final decision. WiZ, a brand featured on HomeDepot.

It worked, too. Not bad at all. And you could be next. Bazaarvoice makes it even easier by helping you get products into the hands of hyper-targeted customers through the mail or in-store.

Then you can benefit from the increased reviews and UGC, which you can use to further develop the product, market it on social media, and boost sales. You can learn more about Bazaarvoice Sampling here. Or get in touch below to see how Bazaarvoice can help you get started.

Receive products from your favorite brands in exchange for honest reviews. Tell us a little about yourself, and our sales team will be in touch shortly.

Thank you for your interest in Bazaarvoice. A member of our team will be in touch shortly to talk about how Bazaarvoice can help you reach your business goals. Thank you so much for subscribing to our content! Sending items to consumers is more than just handing out free products.

It is a proven way to raise brand awareness and can influence purchasing decisions. We will help you get your sampled products into the right hands. Gain new customers and sustain return business with a product sampling program that promotes the products you want to showcase.

Utilize your budget for free product distribution by mailing that inventory through distribution channels that convert prospects. Our team can also introduce product sampling into your supply chain management strategies with ease, even if your orders include thousands of products.

With MGA, your distribution of sample products will target the prospects you want at the right time and without over extending your budget. Partner with an expert who can help you convert more prospects into buyers and elevate your brand awareness. For more than 50 years we have worked with some of the biggest names in the industry, helping them earn success.

We can help you too. Contact us today to begin your partnership. Product Sampling Program. Our proven campaign management processes ensure that time from launch to when the review content is submitted is the quickest of any of our competitors as fast as 30 days from launch.

BEST QUALITY REVIEW CONTENT. Our rigorous and sophisticated screening methodologies ensure we match the right people to your campaigns for the best results.

This means that not only are they more likely to provide review content, but the review content they do provide will be more detailed, in-depth, and cover the topics consumers want addressed — and therefore more likely to convert shoppers who read it.

Our extensive reporting functionality incorporates predictive capabilities clearly outlining the impact of potential sampling campaigns based on product coverage, average star rating, and other indicators. Simple: It saves you money. Seasoned Experts.

We build your target audience, facilitate shipments, and engage with campaign participants as they try products and submit content. STRATEGIC RESULTS-DRIVEN GUIDANCE.

1. eCommerce – sampling in your own deliveries · 2. eCommerce – retailer partnerships · 3. Digital sampling campaigns · 4. Food delivery sampling However, you can find a few metrics in every product sampling program, and by assessing them, you can determine the program's success. The Our sampling campaigns give community members a chance to share meaningful feedback. Which results in in-depth reporting that aids in improved marketing: Product sampling program

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