The Lunar New Year is an opportunity for brands across different markets to appeal to the part of their audience that celebrates the Lunar New Year. This form of local marketing focuses on a group of people, rather than a specific location. Lunar New Year celebrants are spread across the globe, after all.

The collections always center around that year's animal. In , the year of the rabbit, we saw fluffy sneakers and bunny ears everywhere.

But the color red is also featured heavily due to its association with the holiday and luck, happiness, and celebration. Click the link to see various collaborations from high fashion brands , stamps , to tech. One of the world's best-known sports brands chose to set up a national marketing campaign in the United Kingdom aimed at one specific target group: young Londoners.

The " Nothing Beats a Londoner " commercial shows different London youngsters who practice different sports in their own environment, in Nike clothing. Due to the enormous number of different London locations, and the typical English humour, every Londoner recognizes himself in the campaign.

Why was this campaign so successful? In the past, Nike aimed at the masses in their campaigns and the brand only used well-known athletes. By having Nike products promoted by "normal" people and filming in London's "real" streets and sports fields, the campaign appeals to the Nike target group: young people in big cities.

All standard London buildings and places that are usually used in campaigns have been omitted. For its store in Penang, Malaysia, IKEA developed a local marketing campaign that celebrates the city's culture through the use of wordplay.

The city's dialect, Hokkien, is used for this local opening campaign. Many Hokkien words end with "Kia", so the campaign us es phonetic similarities between some popular Hokkien words and the work IKEA.

We are IKEA. The campaign was launched on digital, print, social platforms and Out-of-Home. This opening campaign is a perfect example of well-executed local marketing; they have immersed themselves in the local culture and designed a quirky, funny, and original campaign based on that.

With this campaign, IKEA tributes to the culture of Penang which is a great start in connecting the residents of Penang to the new IKEA store. Local events are the perfect opportunity to initiate a local marketing campaign. Dutch beer brand Bavaria created a special campaign for Dutch Carnival.

Bavaria came up with something that many Brabanters and Limburgers have dreamed of for years: official days off during carnival. Their campaign carnavalvrij a holiday during carnival called on all carnival celebrants to sign an online petition.

The message was made locally relevant by urging all towns and villages to join Barvaria in their campaign. The campaign was rolled out widely on all social media channels and was supported by a national TV commercial.

The campaign was a great success ; it was national news for days, kept minds churning in Brabant and Limburg, and eventually resulted in a big march to the administrative capital of the Netherlands, The Hague.

With this campaign, Bavaria has stolen the hearts of many people in Brabant and Limburg, exactly as was intended: enhancing their brand position amongst the local audience. All content was viewed over 4 million times and has generated hundreds of thousands of likes, comments, and shares.

If we have to mention the textbook example of local marketing where the product range is adapted to different markets , it's the McDonald's menu.

Anyone who thinks McDonald's only sells BigMacs, Chicken Nuggets, Cheeseburgers, and McFlurry's is wrong. McDonald's has been adapting its range to the countries in which it operates for years. To name a few examples: in Spain, they have the "Patatas Deluxe", in India the "Dosa Masala Burger", in the Netherlands the "McKroket" and in South Africa, they have replaced the standard BBQ sauce for the McBraai sauce.

Do you have a multi-location restaurant? Check out these 7 local marketing ideas. Een bericht gedeeld door McDonald's Nederland mcdonaldsnl. In addition, Amsterdammers would like to see more local brands in the store.

The campaign has been extensively rolled out at a local level, including digital out-of-home and Paid Social, targeting Amsterdam residents. The intention is to roll out this new store formula in other European cities as well. In doing so, the wishes of the local consumer are again examined.

International cruise line brand Royal Caribbean already had different Social Media accounts for the different countries they operate in, which is already a good strategy when localizing your marketing. However, Royal Caribbean searched for a European social media strategy that took the markets' particularities into account while following the same strategy for each country.

For their mother's day campaign, they came up with typical "mother's phrases" linked to experiences within the ship that users could enjoy. Many brands would roll out the same content in different languages, but Royal Caribbean adapted the content to the particular market: the phrases were culturally adapted to the most commonly used "mother's phrases" for each country, equalizing the overall concept particularity of each market.

A simple execution of a smart social media strategy by delving into the local market to localize and personalize the content. The marketing for the Barbie movie is a pink "more is definitely more" fever dream of collaborations.

One of these collaborations is with Airbnb and features Ken's Malibu Dreamhouse, complete with a roller skate rink and disco dance floor.

Where Margot Robbie has fully embodied the Barbie aesthetic herself , the collaborations with other brands are a smart play by Mattel to diversify their campaign and pop up in every possible target audience group.

It's an amazing example of localizing your marketing in order to reach an audience as big as possible. Local marketing can of course also be carried out on a much smaller scale.

Just take a look at the local marketing examples below:. Advertising just happens to be one of the mediums through which the message is communicated.

The message is determined by the marketing campaign. Marketing campaigns, like any other form of campaign, have a wider scope. Not every marketing campaign is memorable though, some just backfire, memorably , but a notable few not just enhance the brand identity, but become it. Some brands like to go the roundabout way of selling to everyone, selling to no one, and then finally, selling to a few.

If everyone is the target audience, no one is. Come up with relevant buyer personas keep out the unnecessary details of their intimate life. Your goal is simply the desired outcome. If you want to re-engage your customers, generate new leads, increase brand awareness, and want higher engagement, you need a genie, not a marketing campaign.

Think of the one thing that will change because of the marketing campaign. Is it better-qualified leads, is it higher engagement on social media, is it more traffic on your website? Strategize your campaign keeping that in mind. Value proposition is simply about what it does for your audience.

Apple does it best. Say they landed on your landing page. And we all know what happens to your audience in an incomplete funnel. Here are a few marketing and sales collaterals we love. Keep a tight budget and always set your goals accordingly. Ultimately, your content has to speak to your target persona.

Brands selling microwaves to late millennials should probably sound helpful and professional, not like they got an aneurysm trying to be cool. Marketing campaigns require you to push out consistent content consistently on all your platforms, making it harder for your audience to follow through.

Exactly why you need the how to make content addictive and binge-worthy guide. Smart marketing teams use Paperflite to measure their ROI but you didn't hear it from us ;. Ideally, your KPIs should be consistent with your goals. Email marketing campaigns are marketing efforts directed towards email sales.

A sequence of emails is created that when deployed in the right order, tends to increase sales. Usually a part of social media campaigns, UGC simply means content that is created by the users in order to promote the brand.

Affiliate marketing is the system that awards your customers or brand representatives for every purchase someone makes through them.

Basically, it is a commission-based activity. Campaigns like these hope to win over the trust of your audience through your existing customers. When the brand either changes elements of one of their products or what they stand for, they usually announce it through a rebranding campaign.

Re-introduction is simply re-introducing an existing product or brand in the market. Using hashtags to promote the brand, creating challenges, or encouraging customers to come up with their own content that brands can then repurpose is part of a social media campaign.

This usually requires the brand to have an active social media account on various platforms, i. CSR campaigns are Corporate Social Responsibility campaigns that aim to alter and impact society in a positive way.

Usually, brands don't market themselves heavily during these campaigns since the focus is on the cause. Paid marketing campaigns usually mean paid digital marketing campaigns where the brand pays for their ads to be shown to their target audience.

This just implies that your audience did not discover you organically but because of your ads. Often, brands use influencers to invoke a certain feeling among the audiences.

For example, using a trustworthy sportsperson in a marketing campaign can lead to the audiences associating the word 'trust' with the brand itself.

As the name suggests, brand awareness campaigns exist to increase awareness about who you are and what you do among audiences. Success can be measured by brand recall among your audience. Here are our top 2 picks:. SurveyMonkey - How to Win. Mailchimp - Mailshrimp Campaign.

Mailchimp came out with multiple videos where their brand name is misspelled and mispronounced , some of them being JailBlimp, MailShrimp, and Kalelimp. MailChimp knew the random videos would draw curiosity and make people want to look them up.

Toyota - Jessica Long's Story. Diversity, hope, and the country. Such a simple but hard-hitting message, meant to impact the millions of people watching around the world, all while highlighting a story that needs to be told.

Warm fuzzies is the last thing you expect from a car ad, but here we are. BMW - The1Challenge. This campaign by BMW encouraged the masses to film a video of them dancing to a predefined choreography to pulsating music by the artist Big Gigantic.

Simple, trendy, and chic, BMW found the perfect way to advertise themselves on TikTok without spending a single dollar. Jaybird - Email Marketing. Their email marketing campaign stresses on recovery being your weapon with Kerri Walsh Jennings in the middle of the poster, hitting the ball back.

Ralph Lauren - WinningRL. Ralph Lauren came up with the perfect second ad for their TikTok challenge, celebrating the U. Open starring Diana Silvers. Tiktok users are encouraged to show videos of them winning in real life, whether at tennis or not. The videos with the highest engagement get Ralph Lauren U.

Open gear. Open merch!

8 Types of Marketing Campaigns (With Inspiring Examples) · 1. Product marketing campaign · 2. Sales promotion campaign · 3. Brand awareness 20+ Successful Marketing Campaign Examples That'll Inspire You · 1. Coca-Cola's Share a Coke Campaign · 2. Dove's Real Beauty Campaign · 3 1. Nike: "Just Do It" Campaign · 2. Pepsi: The "Is Pepsi OK?" Campaign · 3. California Milk Processor Board: "Got Milk?" Campaign · 4. Dove: "Real

Sample marketing campaigns - Top marketing campaign examples · 1. Kellogg's: Wow · 2. Domino's: Piece of the Pie Rewards · 3. Apple: Shot on iPhone · 4. Coca-Cola: Share a Coke · 5. Airbnb 8 Types of Marketing Campaigns (With Inspiring Examples) · 1. Product marketing campaign · 2. Sales promotion campaign · 3. Brand awareness 20+ Successful Marketing Campaign Examples That'll Inspire You · 1. Coca-Cola's Share a Coke Campaign · 2. Dove's Real Beauty Campaign · 3 1. Nike: "Just Do It" Campaign · 2. Pepsi: The "Is Pepsi OK?" Campaign · 3. California Milk Processor Board: "Got Milk?" Campaign · 4. Dove: "Real

They provide greater brand visibility, connect every household and deliver your message, and can potentially give you great returns on investments ROI. If you adopt the right offline marketing strategy, your brand will bloom like the ones mentioned below:.

In , Red Bull launched a marketing campaign centered around the "Stratos" project. The campaign saw Austrian skydiver Felix Baumgartner jump from a helium balloon 24 miles above Earth's surface, breaking the sound barrier in the process. The jump was watched by over 8 million people online, making it one of the most-watched live events in history.

The campaign was a massive success, and helped cement Red Bull's position as one of the world's leading energy drinks brands. The Marlboro Man is an American icon, a rugged cowboy figure who personifies the independent spirit of the American West.

The Marlboro Man campaign was launched in by Philip Morris to promote Marlboro cigarettes and has been one of the most successful advertising campaigns of all time. The Marlboro Man image was created to appeal to the growing number of male smokers in the United States. The rugged, masculine image of the Marlboro Man was a sharp contrast to the images of smokers that were common at the time, which tended to be sophisticated and urban.

The Marlboro Man campaign was so successful that it not only increased sales of Marlboro cigarettes, but also changed the way that cigarettes were marketed in the United States. The Marlboro Man became the symbol of the American cowboy, an image that was used to sell not only cigarettes, but also a way of life.

The Marlboro Man campaign came to an end in , after Philip Morris decided to focus on other brands. Dos Equis has run a popular campaign with the slogan "The Most Interesting Man in the World.

His many exploits include skiing down an active volcano, saving a busload of nuns from drowning, and being the only man to ever outdrink Chuck Norris. The campaign has been very successful, and has helped make Dos Equis one of the most popular beers in the United States.

It has also spawned numerous imitators, with other companies trying to create their own "most interesting man" characters. Progressive Insurance's "Flo" campaign is one of the most successful advertising campaigns in recent years.

The campaign, which features the iconic character Flo from the Progressive Insurance commercials, has helped the company achieve unprecedented levels of brand awareness and customer loyalty. The key to the success of the "Flo" campaign is its ability to connect with consumers on an emotional level.

The character of Flo is relatable and likable, and her down-to-earth personality resonates with viewers. In addition, the ads are funny and clever, which helps keep viewers engaged. In , the California Milk Processor Board launched the now-famous "Got Milk? The campaign was created to increase milk consumption in California, which had been declining for several years.

The campaign was an instant success, and "Got Milk? The campaign has been credited with increasing milk consumption in California by more than 10 percent. The campaign has been so successful that it has been adapted for use in other countries, including Canada, Mexico, and Australia.

Avis is a car rental company that has been in business for over 50 years. The company's slogan, "We Try Harder," reflects its commitment to customer service.

In recent years, Avis has been rated as one of the top car rental companies in terms of customer satisfaction. A ° marketing campaign deals with creating ideas across all fields, such as content, design, graphics, ads, music, and lots more.

In simpler terms, the ° campaign concentrates on communicating a message through all mixed elements. Nike's "Just Do It" campaign is one of the most iconic and successful advertising campaigns of all time. The simple yet powerful slogan has inspired athletes and non-athletes alike to push themselves to their limits and achieve their goals.

The ad showed Prefontaine running along a beach and ended with the slogan "Just do it. The "Just Do It" campaign has continued to be one of Nike's most successful marketing initiatives, and the slogan has become a part of popular culture. The campaign has been credited with helping Nike become the world's largest sportswear company.

In addition, the "Just Do It" slogan has been used as inspiration by athletes, artists, and everyday people to achieve their goals.

In , BMW launched a revolutionary marketing campaign called "The Hire. The films were shown online and in cinemas, and were all directed by high-profile filmmakers like Guy Ritchie and Ang Lee. The campaign was an instant success, winning multiple awards and becoming one of the most talked-about marketing campaigns of all time.

Aerie's "Aerie Real" campaign is all about celebrating natural beauty, and the company has made a big commitment to featuring more diverse models in its ads and social media content. The campaign has been incredibly successful, and Aerie has received a lot of positive feedback for its efforts.

Many women have thanked the company for showing them that they're beautiful just the way they are, and many others have said that they're now more likely to shop at Aerie because of the campaign. Wendy's: "Where's the Beef? The campaign was created by ad agency Dancer Fitzgerald Sample and featured the now-iconic phrase, "Where's the beef?

The campaign was designed to highlight Wendy's hamburgers as being made with fresh, high-quality beef. The ads featured actress Clara Peller questioning the small size of burgers from other fast food chains.

Peller's catchphrase became a pop culture sensation and helped propel Wendy's to become one of the most successful fast food chains in the United States. The "Where's the Beef?

The phrase "Where's the beef? Wendy's continues to use the catchphrase today, though it has been updated for a new generation of customers. In , Coca-Cola launched its "Share a Coke" campaign, which saw the company print people's names on their bottles of Coke.

The campaign was an instant hit, with people all over the world sharing photos of their personalized bottles on social media.

The success of the "Share a Coke" campaign led to Coca-Cola launching similar campaigns in other countries, including the United States, Canada, and Australia.

In , Coca-Cola even launched a "Share a Coke" app, which allowed people to personalize their own virtual Coke bottles. The "Share a Coke" campaign is just one example of how Coca-Cola has used innovation to stay ahead of the curve. The company has a long history of using creativity and innovation to connect with its consumers.

Bud Light has been running a popular advertising campaign called "Dilly Dilly. Bud Light has even started selling merchandise with the "Dilly Dilly" logo.

What better way to connect with your audience than to speak their language? Spotify took the internet by storm with the clever use of memes for their digital marketing campaign. Memes are funny images or videos that are shared rapidly over the internet. You can tell that Spotify took the time to learn about the most popular trends with their listeners.

The best way to communicate with your target audience is to find out how to speak their language and mesh that with their interests, while also being authentic. Spotify took the time and effort into creating an engaging and humorous marketing campaign that people have connected with.

Learn more about the types of digital marketing and how to use the different methods effectively. Gain some helpful tips that you can implement into your next digital marketing campaign. LEGO did just that with their new product, the LEGO Braille Bricks.

Their powerful marketing campaign showcases their desire to improve the learning of visually impaired children and create a way for them to learn and play simultaneously. The braille bricks are designed to help teach children the individual braille letters and numbers while still being compatible with the entire LEGO System of Play.

The takeaway here is inclusivity. LEGO showcased that their brand cares about the well-being of their consumers and recognizes that they could create genuine, positive change. LEGO understood that there was a divide that needed to be filled between them and some of their consumer base, so they created a system that allows for more inclusive play and the improvement in the education of visually impaired children.

What this marketing campaign illustrates is that impact and genuine value in a product or service is what will make a marketing campaign successful. Chanel created a warm and loving marketing campaign to promote its iconic No5 perfume. As temporary discounts often bring fast results, it may be tempting for marketers to use these campaigns on many occasions.

An alternative to offering discounts is increasing the value of a product. For example, you can add more products to make a bundle, offer some freebies, or provide free shipping.

It takes place in the U. at the end of each year. That month, Toyota sold , vehicles about So they try to sell as many cars as possible before the cars lose their value.

To solve this problem, Toyota has created a sort of a separate brand for discounted cars. That way, customers are not just buying a discounted Toyota. Brand awareness campaigns highlight the brand and what it stands for to improve its recognizability among the target audience.

Essentially, brand awareness campaigns are more subtle, often indirect ways that impact sales. Price is not the only factor that motivates consumer behavior. Sometimes, we buy things because they make us feel good.

Or perhaps the product makes us feel like we joined an elite club. Brands are these emotional and cognitive triggers that are used to evoke those various purchase factors.

And the more consumers are aware of a given brand, the more likely they are to recall it when shopping. A special kind of brand awareness campaigns are rebranding campaigns. These are introduced when a business wants to be identified with a different set of symbols logos, colors, sounds, etc.

and a different set of associations values, emotions, benefits, etc. Burger King Rebranding. Source: Think Marketing Magazine.

Nobody promotes cold drinks in the cold season better than Coca-Cola. The Coca-Cola Santa, the truck, the polar bears—these are the brand codes consumers have been exposed to for decades. Instead, it tries to find its way to our tables by introducing its brand.

With their famous Christmas campaigns, Coca-Cola tries to create a mental association between the brand and the Christmas season. If Coke can be associated with Christmas, it can be associated with the emotions this holiday evokes. And those typically are the joy, warmth, and safety of a community.

SEO campaigns are a course of coordinated actions to improve the search engine ranking of a website. By improving the search engine ranking, your website can get to the first page of the search engine results page SERP and take advantage of the organic traffic potential.

Because search engines like Google use many ranking factors, SEO campaigns can target one or multiple factors to achieve their goal. Here are some of the known ranking factors :. An example of an SEO campaign goal is building links. Links aka backlinks are one of the most important ranking factors for search engines like Google.

And the higher you rank, the more organic traffic you get generally. Plus, you can use your links to pass link equity to other pages. SEOs call it the middleman method. In , Ahrefs ran such a campaign. Once the article was ready, we sent emails and got 36 backlinks from 32 websites.

Internet providers and bad weather are natural enemies. You'd think telecommunications companies wouldn't want to call attention to storm-induced power outages — the one thing that sets off customers' impatience. Then, there's RCN.

RCN, a cable and wireless internet service, turned this email marketing campaign into a weather forecast just for its customers. This "storm update" got the company out ahead of an event threatening its service, while allowing its users to get the weather updates they need from their Wi-Fi provider.

The email even advises personal safety — a nice touch of care to go with the promise of responsive service. It simply offers an update. No promoting, no selling. The recipient's best interests are in mind, and they're setting expectations for something that they may imminently care about.

At the bottom of the email, RCN also took the opportunity to highlight its social media channels, advising customers of another way to stay informed of network outages on channels they may check more than email.

I'm a huge advocate of thought leadership. Some of the best companies gain customer loyalty by becoming the go-to source for expertise on a given topic.

Further down in the email, the details of the course are laid out, giving potential students a breakdown of what they can expect to learn. The language is friendly, succinct, and persuasive.

The email uses a friendly tone and a sense of urgency to entice customers to purchase the course. It harnesses the power of social proof to give an added layer of credibility. When Desiree Linden won the Boston Marathon, she became the first American woman to win the race in more than 30 years.

To her shoe and apparel sponsor, Brooks Sports, it was an opportunity to celebrate their long partnership together. The resulting email campaign focuses almost entirely on the Olympic marathoner's amazing accomplishment. Email campaigns like this one allow companies to demonstrate their loyalties and add value to the products their best users have chosen.

Not pictured is a blue CTA button at the bottom of the email that reads, "See Desiree's go-to gear. After Desiree's victory, everyone knew her name. Brooks Sports struck while the iron was hot with a proud email that was sure to be opened and forwarded.

What better products to call attention to than the stuff worn by one of America's legends? I love this email from Etsy. Not only is the design super eye-catching — without looking cluttered — but the home items are user-made.

Etsy sells merchandise featuring designs from artists all over the world. This example showcases creations by several Etsy shops. The email lets the items speak for themselves, showcasing them as art rather than products. We also love the cohesive aesthetic of the showcased Etsy shops.

Spotify is the king of personalization Spotify Wrapped, anyone? The offer, which is to buy a cassette of the album, harkens to the nostalgic feelings highlighted by Olivia Rodrigo in her songs and by recent trends on TikTok and Instagram. From the imagery to the call-to-action, this email is well-poised to generate purchases.

I also love the color palette, which diverges from the Spotify branding only to highlight the colors from the album. Executing your email marketing campaign. Download This Planning Template. As with all marketing efforts, the first step is to decide on your desired outcome.

Is it to clean up your list? Promote a new product? Different campaigns require different tactics, so determining the purpose of your campaign helps you create the targets you want to hit. The key to a great email marketing campaign is understanding your audience and why they subscribe to your emails.

When you know this, you can share content with them that directly aligns with their interests. Another crucial step is creating a timeline. But, a long-term top-of-mind nurturing campaign, like building hype for the launch of a new product, will be much more than 2 emails. Tailor the length of your email sequences including follow-ups to the length of the buying cycle and stage the persona is at in the buyer's journey.

This is why creating good subject lines, and email copy in general including multimedia elements is a pivotal part of the email marketing process as it can mean the difference between excellent open rates or your emails sitting unopened in an inbox.

AI tools, like our Email Writer and Campaign Assistant , help you quickly write and design email marketing campaigns. There are several options depending on your needs, including HubSpot , MailChimp , Pabbly Email Marketing, and Constant Contact.

As your campaign runs, take notes. Are your open rates and click rates what you expected? Are you on track to hitting your goals with the campaign? Are you ready to dive deeper and actually get started with your email marketing campaign? Email marketing is a fantastic way to nurture leads, engage subscribers, and retain customers.

The examples I shared above will help you brainstorm winning campaigns that drive sales and offer a high ROI. Marketing software that helps you drive revenue, save time and resources, and measure and optimize your investments — all on one easy-to-use platform.

Lindsay Kolowich Cox. What is an email marketing campaign? We're committed to your privacy. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services.

You may unsubscribe from these communications at any time. For more information, check out our Privacy Policy. Email Marketing Planning Template Organize your email marketing strategy and metrics with this free template.

Get Your Free Templates. You're all set! Click this link to access this resource at any time. Access now. Learn more. Free Guide. A Beginner's Guide to Email Marketing How to execute and measure successful email marketing campaigns Growing an email list.

Remaining CAN-SPAM compliant. Using email automation. Segmenting your audience. Get Your Free Guide. Email Newsletter Lookbook In-depth research on how to create a revenue-driving newsletter. Newsletter ad sales. Paid acquisition. Newsletter structure. And More! Sales Email Subject Lines Funny Subject Lines Social Proof Subject Lines And more!

Want a quick refresher on how to master marketing email? Check out this helpful video:. How to Execute an Email Marketing Campaign Outline your goals.

Video

1. Nike: "Just Do It" Campaign · 2. Pepsi: The "Is Pepsi OK?" Campaign · 3. California Milk Processor Board: "Got Milk?" Campaign · 4. Dove: "Real 20+ Successful Marketing Campaign Examples That'll Inspire You · 1. Coca-Cola's Share a Coke Campaign · 2. Dove's Real Beauty Campaign · 3 These examples of great marketing campaigns will inspire you to create your own winning campaign and ads: Sample marketing campaigns

You maarketing unsubscribe from these communications at any time. New York City-based J. You, aSmple, can Discounted grocery items animated GIFs Mraketing your marketing to show a Pocket-friendly food deals header, draw people's eyes to a certain part of the email, or display your products and services in action. The image below is a great example of how to seamlessly drive traffic to an external page with a clear CTA. Apple's " Super Bowl ad" campaign was a groundbreaking marketing effort that helped to solidify the company's image as a cutting-edge technological innovator.	The goal is to get more people to recognize the brand, become familiar with its identity, and understand its values. Less than 10 words were spoken throughout the video, and yet it made such a powerful impact. The idea is that by launching a public relations campaign, your message will reach a larger audience, who will then pass it on. Once you analyze your objective, you can track your progress and adjust your strategy accordingly. S and how that affects children in schools, this campaign features a bunch of kids showing off their back-to-school supplies before the true message of the video shines through.	8 Types of Marketing Campaigns (With Inspiring Examples) · 1. Product marketing campaign · 2. Sales promotion campaign · 3. Brand awareness 20+ Successful Marketing Campaign Examples That'll Inspire You · 1. Coca-Cola's Share a Coke Campaign · 2. Dove's Real Beauty Campaign · 3 1. Nike: "Just Do It" Campaign · 2. Pepsi: The "Is Pepsi OK?" Campaign · 3. California Milk Processor Board: "Got Milk?" Campaign · 4. Dove: "Real	Looking at some incredible examples of successful campaigns in action will likely pique your creativity 15 examples of brands with great local marketing campaigns · 1. Celebrate the monsoon season with Taj Mahal Tea · 2. British Airways is here for business Automobile Industry It only took Toyota's name on red tape across the stadium to highlight what they stand for. Diversity, hope, and the country. Such a	In this guide, we'll explore a variety of marketing campaign examples that can fuel your creativity and help you craft successful campaigns These examples of great marketing campaigns will inspire you to create your own winning campaign and ads Top marketing campaign examples · 1. Kellogg's: Wow · 2. Domino's: Piece of the Pie Rewards · 3. Apple: Shot on iPhone · 4. Coca-Cola: Share a Coke · 5. Airbnb
Sample packs for weight loss supplements Fitness campaigjs offering Szmple classes on Facebook Livestream Discounted grocery items keep its customer base motivated and marketijg new people Pocket-Saving Meal Deals join its Sample marketing campaigns. She Educational course discounts a product marketing manager for LearnDasha top-ranked learning management canpaigns provider. The campaign features an animated csmpaigns film about a farmer who turns his family farm into a factory farm, only to realize his mistake and go back to sustainable farming practices. Email Marketing for Hotels — How to Get It Right. The internet is unimaginably immense and no matter how hard you try, it can seem impossible to get your brand's footprint to cut through the clutter and get in front of more eyeballs. at the end of each year.	When you identify leads with the highest purchase intent, lead nurturing campaigns help you provide conversion-focused content that "nurtures" them toward a sale or at least toward becoming sales-ready. In addition, as photographers compete to share the best possible photos and videos, the GoPro device is seen as a desirable tool for other content creators wishing to do the same. Strategize your campaign keeping that in mind. Sales Email Subject Lines Funny Subject Lines Social Proof Subject Lines And more! But fear not, we've got your back!	8 Types of Marketing Campaigns (With Inspiring Examples) · 1. Product marketing campaign · 2. Sales promotion campaign · 3. Brand awareness 20+ Successful Marketing Campaign Examples That'll Inspire You · 1. Coca-Cola's Share a Coke Campaign · 2. Dove's Real Beauty Campaign · 3 1. Nike: "Just Do It" Campaign · 2. Pepsi: The "Is Pepsi OK?" Campaign · 3. California Milk Processor Board: "Got Milk?" Campaign · 4. Dove: "Real	Top marketing campaign examples · 1. Kellogg's: Wow · 2. Domino's: Piece of the Pie Rewards · 3. Apple: Shot on iPhone · 4. Coca-Cola: Share a Coke · 5. Airbnb One of the most famous examples of a successful marketing campaign examples is none other than Nike's 'Just Do It.' Think about it, what comes Automobile Industry It only took Toyota's name on red tape across the stadium to highlight what they stand for. Diversity, hope, and the country. Such a	8 Types of Marketing Campaigns (With Inspiring Examples) · 1. Product marketing campaign · 2. Sales promotion campaign · 3. Brand awareness 20+ Successful Marketing Campaign Examples That'll Inspire You · 1. Coca-Cola's Share a Coke Campaign · 2. Dove's Real Beauty Campaign · 3 1. Nike: "Just Do It" Campaign · 2. Pepsi: The "Is Pepsi OK?" Campaign · 3. California Milk Processor Board: "Got Milk?" Campaign · 4. Dove: "Real
The average mareting Sample packs for weight loss supplements to 2. This component defines the end goal of your campaign. Freelancer begins by conducting extensive keyword research to identify relevant search terms related to freelance services. Why is that? All your assets should fit the purpose of the campaign.	And since we mostly focus on SEO-related topics, we have all sorts of occasions to feature our product. Make sure to read the blogs below. Marketers can look to this marketing campaign example to inspire campaigns that successfully leverage customer experiences. The ads start with famous characters in unexpected settings, like Betty White being tackled on a football field, and end with the celebrity taking a bite of a Snickers bar and returning to their true form. This is what your audience will see and when. Those who have added items to their cart, abandoned a purchase, or have a purchase history with your business strongly indicate an intent to purchase and might be perfect candidates for nurturing emails. Tiktok users are encouraged to show videos of them winning in real life, whether at tennis or not.	8 Types of Marketing Campaigns (With Inspiring Examples) · 1. Product marketing campaign · 2. Sales promotion campaign · 3. Brand awareness 20+ Successful Marketing Campaign Examples That'll Inspire You · 1. Coca-Cola's Share a Coke Campaign · 2. Dove's Real Beauty Campaign · 3 1. Nike: "Just Do It" Campaign · 2. Pepsi: The "Is Pepsi OK?" Campaign · 3. California Milk Processor Board: "Got Milk?" Campaign · 4. Dove: "Real	Automobile Industry It only took Toyota's name on red tape across the stadium to highlight what they stand for. Diversity, hope, and the country. Such a 8 Types of Marketing Campaigns (With Inspiring Examples) · 1. Product marketing campaign · 2. Sales promotion campaign · 3. Brand awareness 20 Examples of Marketing Campaigns That Were a Big Hit in · 1. Wednesday by Netflix wins the records · 2. Specsavers pave the way for reactive marketing	Marketing campaigns involve a lot of decision-making, ideas, and observation. Learn how to plan, execute, and analyze a successful marketing Marketing Campaign Examples · “Just Do It” – Nike · “The Most Interesting Man in the World” – Dos Equis · “Where's the Beef?” – Wendy's · “We Try Harder” – Avis · “ Looking at some incredible examples of successful campaigns in action will likely pique your creativity
Email xampaigns Sample packs for weight loss supplements one last time. Image source: Ultrahuman. The maarketing was a success. Image source: SaltInOurHair. So, always account for difficulties related to effort, time, and budget and make provisions accordingly.	S and how that affects children in schools, this campaign features a bunch of kids showing off their back-to-school supplies before the true message of the video shines through. Ask them to RSVP by phone, email or URL. The "Where's the Beef? She is considered the biggest superstar of TikTok, with Save my name, email, and website in this browser for the next time I comment. They provide greater brand visibility, connect every household and deliver your message, and can potentially give you great returns on investments ROI. Affiliate Marketing Campaign Affiliate marketing is the system that awards your customers or brand representatives for every purchase someone makes through them.	8 Types of Marketing Campaigns (With Inspiring Examples) · 1. Product marketing campaign · 2. Sales promotion campaign · 3. Brand awareness 20+ Successful Marketing Campaign Examples That'll Inspire You · 1. Coca-Cola's Share a Coke Campaign · 2. Dove's Real Beauty Campaign · 3 1. Nike: "Just Do It" Campaign · 2. Pepsi: The "Is Pepsi OK?" Campaign · 3. California Milk Processor Board: "Got Milk?" Campaign · 4. Dove: "Real	Marketing campaigns involve a lot of decision-making, ideas, and observation. Learn how to plan, execute, and analyze a successful marketing Learn from some of the best email marketing campaigns we've seen, plus tips and an email planning template to help you get started on your advertising strategy. A few examples of the best marketing campaigns are discussed below: Digital Marketing. To start a campaign, marketers	Learn from some of the best email marketing campaigns we've seen, plus tips and an email planning template to help you get started on your advertising strategy. A few examples of the best marketing campaigns are discussed below: Digital Marketing. To start a campaign, marketers What Is a Marketing Campaign? Marketing campaigns promote products through different types of media, such as television, radio, print, and online platforms
Fampaigns your Sample packs for weight loss supplements rates and click Vampaigns what you expected? Markeing inspirational photography contest succeeded in building a Free sample deals program, inspiring consumers, and advertising the jarketing capabilities of the GoPro product. Heineken did the necessary research and used consulting from experts to approach sensitive topics such as feminism, transgender rights, and climate change. A brilliant way to call out the lack of gun laws in the U. In-depth research on how to create a revenue-driving newsletter. Personalization is the winning factor in this email.	HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. This campaign had over 6. A satirical take on the promises made by the UK government to combat climate change by banning plastic commodities read straws and their pompous claims of disposing off their waste ethically, this ad shows where the waste really goes and how it affects our ecosystems, finally urging viewers to ask UK Prime Minister Boris Johnson to take action. This effort lobbied to raise enough money to fund one million meals. The tone of the marketing campaign remained light-hearted but took a more mature approach to the humor. Set your goals Calculate your metrics Evaluate your success. Which ones allow you to pay for advertisements?	8 Types of Marketing Campaigns (With Inspiring Examples) · 1. Product marketing campaign · 2. Sales promotion campaign · 3. Brand awareness 20+ Successful Marketing Campaign Examples That'll Inspire You · 1. Coca-Cola's Share a Coke Campaign · 2. Dove's Real Beauty Campaign · 3 1. Nike: "Just Do It" Campaign · 2. Pepsi: The "Is Pepsi OK?" Campaign · 3. California Milk Processor Board: "Got Milk?" Campaign · 4. Dove: "Real	Automobile Industry It only took Toyota's name on red tape across the stadium to highlight what they stand for. Diversity, hope, and the country. Such a Top marketing campaign examples · 1. Kellogg's: Wow · 2. Domino's: Piece of the Pie Rewards · 3. Apple: Shot on iPhone · 4. Coca-Cola: Share a Coke · 5. Airbnb Marketing campaigns involve a lot of decision-making, ideas, and observation. Learn how to plan, execute, and analyze a successful marketing	Innovative Integrated Marketing Campaigns Examples · Super 8: The Human Hug · MailChimp: Did You Mean · Spotify: Cosmic Playlists · Hawaii Television, print advertising, social media and email marketing are all examples of mediums for marketing campaigns. The primary goal of a Successful digital marketing campaign examples · Airbnb — “Made Possible by Hosts” · UNIQLO — “Uncover” · American Express — “OPEN Forum”

Sample marketing campaigns - Top marketing campaign examples · 1. Kellogg's: Wow · 2. Domino's: Piece of the Pie Rewards · 3. Apple: Shot on iPhone · 4. Coca-Cola: Share a Coke · 5. Airbnb 8 Types of Marketing Campaigns (With Inspiring Examples) · 1. Product marketing campaign · 2. Sales promotion campaign · 3. Brand awareness 20+ Successful Marketing Campaign Examples That'll Inspire You · 1. Coca-Cola's Share a Coke Campaign · 2. Dove's Real Beauty Campaign · 3 1. Nike: "Just Do It" Campaign · 2. Pepsi: The "Is Pepsi OK?" Campaign · 3. California Milk Processor Board: "Got Milk?" Campaign · 4. Dove: "Real

They typically involve a combination of media, including email, print advertising, television or radio advertising, pay-per-click, and social media. Marketing is how a company raises awareness of its brand and convinces customers to make a purchase. Alternatively, advertising is the process of creating persuasive messages around these broad goals.

In terms of campaigns, an advertising campaign might be one facet of a larger marketing campaign strategy. Say shoe brand Nike launched a campaign surrounding the release of a new product.

Its advertising would only reflect one facet of its marketing strategy. Now that we understand the difference between advertising and marketing campaigns, here are a few more types of marketing campaigns you might run. Outline your company's marketing strategy in one simple, coherent plan. Marketers have a wealth of choices when deciding what kind of marketing campaign to build.

So, how do you make the right choice? In our Marketing Strategy and Trends Report , we found that data-informed marketing strategies have become the most popular type of marketing campaign. Brands also emphasize agile marketing and the ability to pivot in the types of campaigns they run.

Successful marketing campaigns continue to focus on social media marketing and brand-building. Companies have focused on online communities to drive more engagement. Regardless of the type of campaign, the most popular marketing asset is video.

This is followed by images, blog articles, infographics, podcasts, and other audio content. Video continuously has the highest ROI of any media format — a trend that remains strong in Marketers are continuing to invest more in video elements of marketing campaigns.

Multiple components go into the planning, execution, and results of a stellar marketing campaign. We'll discuss the most important components of campaigns below. This component defines the end goal of your campaign.

You'll develop specific, measurable goals. Then, you'll state which metrics will be used to track progress. For example, your content creation campaign might be measured by organic traffic. Each post may aim to drive 1, views per month and 10 new contacts.

These categories will be measured in Google Analytics and Looker. Where will your content and messaging be distributed? You might prioritize growing the channels most relevant to your audience. Not all marketing campaigns require an incremental budget, but many still do.

Factor in the agency, advertising, and freelance costs. Then, factor these numbers into any ROI analysis for your campaign. Determine what kind of content you will be creating to fuel the campaign.

For example, a branding campaign could include video ads , press releases, and guest blogs. Before kickstarting your campaign, designate people to work on every aspect of the campaign. You should know who handles copywriting, design, media buying, and reporting.

A great marketing campaign should have great creative assets to match. All your assets should fit the purpose of the campaign. Well, now is the time to plan your campaign.

The campaign planning process will involve you mapping out your strategies and tactics. Your campaign plan should include a course of action.

This document will list the required resources, assets, stakeholders, and measurable goals. This step is crucial to the effectiveness of your marketing campaign. The planning stage will determine how you measure success and will guide your team when things go awry.

Featured Resource: Free Marketing Plan Generator. Why are you running this campaign? What would you like your campaign to accomplish for your business? Take a look at the goals below. Which one is most aligned with your own? This is hardly a definitive list, but it gives you an idea of general business goals a campaign could help reach.

Let's take this broad campaign purpose and turn it into a S. We'll use the third option as an example: Gather customer feedback or content. The goal is specific user-generated content , measurable customers , attainable via a branded Instagram hashtag , relevant featuring the new product line , and timely by December Pro tip: Setting SMART Goals is simple when you have the right tools.

Check out the free SMART Goal-Setting template below to get started on this critical piece of your marketing campaign. Featured Resource: Free SMART Goal-Setting Template. A free template to help you create S. goals for marketing campaign success.

This will look different for everyone depending on the channels you're leveraging and your end goal. You might measure email open rates, new Facebook likes, or product pre-orders. You can also track a combination of several helpful metrics.

These answers will depend on your overarching campaign goal. Here are a few examples of metrics based on the campaign goals mentioned above. For example, say I was running my user-generated content UGC campaign on social media, email, and our blog.

While the above KPIs indicate how well my campaign reaches and engages my audience, my primary KPI tells me how close I am to reaching my SMART goal. What outside of your goal would constitute success for you or serve as a milestone?

Let's say your campaign involves boosting brand awareness, and your goal is to reach 50 PR mentions by the end of the year. You can set benchmark notifications at 10, 25, and 40 mentions.

This will remind you to keep pushing toward your ultimate goal and boost morale within your team. Checkpoints are a reminder that your hard work is paying off. In that case, you might think you chose the wrong marketing medium or that your creative wit wasn't enough.

However, the culprit may be your audience. Are you trying to bring in new customers? Are you attempting to gather feedback from existing clients? Are you marketing to those who recognize your brand? Or are you introducing a new brand identity altogether?

Your marketing message will vary depending on whether your campaign audience is in the awareness, consideration, or decision stage. Even though your campaign may reach those outside your target audience, it's vital to design your campaign with a specific target in mind.

Product launch campaigns tend to be costly and bloated with all kinds of tactics and channels that big money can buy. This famous product marketing campaign was designed to verify the value hypothesis of its MVP. To verify its MVP, Buffer used a landing page that explained the soon-to-be product and collected emails for a waiting list.

Afterward, it used the waiting list to gather feedback on what features to build. Sales promotion campaigns are short-term initiatives used to stimulate demand for a product or service.

The goal of a sales promotion campaign is to increase sales. Think flash sales, limited-time offers, coupons, etc.

The idea is to decrease the friction of making a purchase price, shipping costs, etc. and speed up the decision process by creating a sense of urgency. As temporary discounts often bring fast results, it may be tempting for marketers to use these campaigns on many occasions.

An alternative to offering discounts is increasing the value of a product. For example, you can add more products to make a bundle, offer some freebies, or provide free shipping. It takes place in the U. at the end of each year. That month, Toyota sold , vehicles about So they try to sell as many cars as possible before the cars lose their value.

To solve this problem, Toyota has created a sort of a separate brand for discounted cars. That way, customers are not just buying a discounted Toyota. Brand awareness campaigns highlight the brand and what it stands for to improve its recognizability among the target audience.

Essentially, brand awareness campaigns are more subtle, often indirect ways that impact sales. Price is not the only factor that motivates consumer behavior. Sometimes, we buy things because they make us feel good.

Or perhaps the product makes us feel like we joined an elite club. Brands are these emotional and cognitive triggers that are used to evoke those various purchase factors.

And the more consumers are aware of a given brand, the more likely they are to recall it when shopping. A special kind of brand awareness campaigns are rebranding campaigns. These are introduced when a business wants to be identified with a different set of symbols logos, colors, sounds, etc.

and a different set of associations values, emotions, benefits, etc. Burger King Rebranding. Source: Think Marketing Magazine. Nobody promotes cold drinks in the cold season better than Coca-Cola. The Coca-Cola Santa, the truck, the polar bears—these are the brand codes consumers have been exposed to for decades.

Instead, it tries to find its way to our tables by introducing its brand. With their famous Christmas campaigns, Coca-Cola tries to create a mental association between the brand and the Christmas season. If Coke can be associated with Christmas, it can be associated with the emotions this holiday evokes.

And those typically are the joy, warmth, and safety of a community. SEO campaigns are a course of coordinated actions to improve the search engine ranking of a website. By improving the search engine ranking, your website can get to the first page of the search engine results page SERP and take advantage of the organic traffic potential.

In , the campaign keeps evolving. The duck recently got hurt; now you can use Facebook to send the duck a get well card. Large consumer marketers like Alfac typically use ad agencies both traditional media and digital media agencies to design their campaign creative, handle the media buys, and track results.

These are often multi-million dollar endeavors, and have brought us such memorable advertising campaigns as:. True marketing campaigns are more than just advertisements.

Complex campaigns leverage multiple mediums, use a sequence of messages over an extended timeframe, support positioning, define a brand experience, and handle the campaign fulfillment and selling.

Campaigns can also be simple — using a single medium, with a single message and call-to-action. Here are three examples of very simple campaigns:. Call the prospect; qualify the prospect further and determine next steps.

Mail a postcard to attendees three weeks before the show; invite them to your booth with an intriguing incentive. Mail a special invite to key prospects and customers for a VIP reception.

Ask them to RSVP by phone, email or URL. Email the non-respondents one last time. Run banner ads on industry websites and targeted email newsletters.

Create an intriguing story and tie it to your offer. Write a search-optimized press release and post it on your site; distribute release and pitch to a key industry reporter.