In fact, giveaways are budget-friendly practices that can take your social media marketing strategy to new heights. Social media giveaways are short-term promotional practices that rely on providing an incentive the prize to the public in exchange for an action from their part e.

interact with the post, make a purchase, send a story, etc in order to:. By running giveaways, businesses get to benefit from immediate results because the audience has a good reason to participate winning the prize. Depending on the conditions they set for the giveaway, brands can achieve certain marketing objectives , like the ones presented above.

The rules you set for your social media sweepstakes should help you achieve your marketing goals. So, think of what you want your audience to do to help you grow your business and motivate them to do it by offering them an appealing prize.

Here is how you can be strategic about setting your giveaway rules by aligning your goals with the rules of your giveaway:. For example, following your socials, liking your social media post, and tagging a friend in the comments are enough demands for one giveaway.

Avoid being too demanding because your followers might get discouraged and not even attempt to enter the giveaway. A quick and simple way to pick a winner is to use a randomizer tool. However, this works only when your contestants have to do something simple like comment or share your post.

In more complex cases where a contestant has to submit an assignment, you have to assign people from your team to evaluate their work and pick a winner.

After taking a look at the terms and conditions, you might want to include some details in your contest post or giveaway post. These details are:. Social media giveaways are quick and effective practices that can help brands get the attention of their audiences.

Using a giveaway app is also a convenient and efficient way for brands to engage their audience, capturing their attention swiftly and effectively. Hosting a giveaway is a great way to increase engagement.

All you have to do is know how to make it happen by setting the right rules. By allowing your followers to like, comment, and share your posts, you will increase the interaction between your business and your target audience.

The best part is that it will help your future post perform better since engagement is a factor that the algorithm considers when boosting content on user feeds. Not to mention that the more users interact with a page or social media account, the more they will see their content. Giveaway posts are also used to raise brand awareness , as they lead to more people finding out about a brand.

The easiest way to achieve this is by setting a giveaway rule such as tagging friends or sharing the giveaway on a story, or your profile. And just like that, a simple post tag can lead to more and more people checking out a brand and becoming aware of it and its products, giving you the chance to highlight your unique selling point.

Moreover, a share can work wonders for brand awareness too. By getting your current followers to share your posts you get to reach a wider audience that still is part of your target market.

While you can gain a significant amount of reach and engagement, your products and services also get their moment to shine. After all, your giveaway should be created around them.

The increased exposure you get as a result of running a giveaway is a great opportunity to spread the word about what you have to offer. Thus, you will spark even more curiosity and interest among your audience.

Also, giveaways work wonders for promoting a new product or service and can set the tone for your future marketing campaigns.

Since social media is a great place to gain exposure and interact with your prospect and email marketing is a practice that allows brands to nurture and convert leads, you can use both to make the most out of your giveaway.

But how can you do that? Offer your followers the opportunity to enter your giveaway by providing their email addresses. As a result, you will reach more people through social media, and convert them through your email marketing campaigns—two wins with one giveaway.

There is a reason why user-generated content is so used by brands. It helps your audience see your brand from the experience of other customers. UGC serves as social proof , and it helps brands gain more credibility while also demonstrating the quality of their products.

Customers are not paid to promote brands, they do that when they have a pleasant experience with a brand—a true testament that a business is worth checking out.

You could offer a consistent voucher or give away a few items from your newest collection. To participate, your followers would have to post a photo of them wearing one of your clothing items and tag your brand in the post. This way, you get to promote your products and generate word-of-mouth publicity all at once.

To get the benefits mentioned above, you have to focus on creating an effective giveaway strategy. As we mentioned before, setting goals will help you identify the right rules for your giveaway.

So before you come up with your giveaway structure, answer the following questions:. Your answers will give you the information you need to create an effective giveaway campaign that will help you achieve your goals. Knowing what your audience wants will give you a clear idea of what prizes you can offer and what type of giveaway you should run.

Otherwise, they will not be compelled to enter the giveaway, and your entire initiative to promote your brand will be compromised. You can discover what content your audience wants through a survey or a poll, for example.

Another trick to finding the best giveaway prize is to identify your bestsellers and use them as an incentive. Your strengths are your best bet. Based on your goals and target audience, you have to find the best giveaway format that suits your needs.

When planning your giveaway strategy, you can go for a simple approach and share a post with an engaging visual and a caption that contains all the details about it, or you can elaborate a larger campaign that spreads across multiple social media channels and requires creating multiple promotional posts.

To decide the way you are going to approach this, you have to consider the following three essential elements:. Based on these aspects, you can find a way to make the most out of your giveaway with what you have at your disposal.

Also, there are more things you have to establish about your giveaway, such as timeline, rules, content plan, and how to choose a winner. The first step is to think of while choosing your prize is to discover what works best for your audience.

However, there are more aspects you need to consider before choosing a prize. For example, your budget is another essential factor that will determine your options. You also have to decide if you will give away only one prize or if you will choose multiple winners for your giveaway.

Keep in mind that giving away a prize also comes with certain requirements, such as shipping and other elements that add friction to the exchange between your brand and the winners. To make sure your giveaway gets the exposure it deserves, choose your platforms carefully.

First, find out what social network your audience uses the most. Then look at your social media analytics and discover which social media platform provided the best results for you until now.

Since videos drive a higher engagement, you should consider a short, engaging clip to post on social media. Also, consider branching out and experimenting with other post types rather than sticking with the classic feed post.

For instance, by posting on stories, you make sure your audience sees your giveaway posts and avoid having them get lost in the crowd.

Furthermore, pay close attention to the way you structure your captions. The goal is to make them visually appealing and give them a readable structure—feel free to use emojis to guide the eye towards valuable information.

Remember to keep the sentences short and straight to the point. After all, you want your followers to understand the rules of the giveaway just by reading them once. If you want to measure the results of your giveaway, a simple way to do so is by creating a specific branded hashtag for it.

You will be able to see how many people have used it and track the general sentiment towards your initiative. You can include the use of your branded hashtags in the rules of your giveaway as a way to discover user-generated content.

To ensure you make the most out of your giveaway posts, you have to plan your content strategically. And by this, we mean scheduling them on the right platform at the right time. Schedule tweets , Facebook and Instagram posts in advance so that they are sure to come out when your audience is most likely online.

So, look at your analytics and find out when your audience is usually online or check the general best posting times recommendations and schedule your giveaway content accordingly to get the most reach and engagement possible. Using a social media management tool will help you maintain a consistent posting system without the hassle of having to switch between platforms to post your content.

Such tools centralize your work in one place not only the content management part of things but also the content monitoring and evaluation tasks. This is exactly what SocialBee is best at—it saves you valuable time and effort by allowing you to create, edit, schedule, and post all your content from one user-friendly dashboard.

Connect your social media accounts to SocialBee and start posting content faster and easier than ever. Schedule your posts ahead of time, customize your content for each platform and monitor your performance in real-time! Start your free SocialBee day trial today!

Monitoring your social media performance is an essential part of your strategy. Create, post, and keep track of your social media analytics with ease. Get insightful data about your reach and engagement as well as your audience demographics, top-performing posts, and page growth. Evaluate your social media analytics and adjust your future content based on the data you gathered.

Here are five questions you should answer to evaluate your giveaway performance:. We talked enough about the theory. This is the classic giveaway format that works every time.

The rules are simple and easy to follow and they provide value to the creator: more visibility, reach, and engagement. Also, pay attention to the way this creator structures their post:.

Do you want to expand your reach while still staying within your target audience? There is a simple solution to that: tag a friend giveaways.

Give your followers the chance to win a prize just by recommending your brand to their online friends. It takes a few seconds to do, and people will be more compelled to participate. Our next example is a successful Instagram giveaway run by Sephora that gathered thousands of likes and comments.

This is a great example of how you can gain amazing results with a very limited budget. Why limit yourself to a like and a tag when you can make your giveaway more appealing by turning it into a creative exercise. Besides, your followers will be more inclined to participate when they are presented with a fun challenge.

Our next example is one of our favorites Instagram giveaways and we think you will like it too. By requesting funny photo captions, this Instagram account managed to increase its engagement and interact with its current following, all while having a laugh.

User-generated content can help brands increase brand awareness and gain credibility on the market. Giveaways are great practices that can help businesses gather UGC fast and easy with the help of social media.

This giveaway allowed their followers to showcase their skills while giving them a chance to win a 7-day photo expedition to Yosemite National Park. By organizing a giveaway together with a popular influencer from your niche, you can drastically improve your social media results as well as increase your profits.

Such influencer collaborations allow you to expose your brand to a new audience, associate your business with a positive role model and gain the trust of their followers.

Do you have some upcoming holidays coming up? Perfect, here is your chance to engage with your audience by running a fun social media giveaway. These Instagram giveaway ideas can be used on any social media platform.

Just make sure you choose the networks where your audience is active most of the time. Without a doubt, social media giveaways are still worth it. That is because they create hype around a product or brand and improve visibility.

Not to mention that they are simple and effective ways to reach your goals in a short time frame. So, follow the steps mentioned above and put our giveaway ideas to the test while creating your next giveaway.

Make sure that your choice fits in with the overall event strategy. It combines the best of all worlds. While your audience have fun joining in on their mobile phones, you can award a few select prizes… without ever detracting attention from the main presentation. This blogpost is just our opinion.

Every brand and event will have its own goals, and therefore its own needs. Think about which one will get the best results for you, personally.

Then get ready for a roaring success. ISO Easypromos Easypromos Blog Digital Marketing The Best Event Giveaway Ideas to Get Your Audience's Attention.

Gift bags and merchandising for everyone Arcade and casino games to pick a winner Raffles and giveaways to collect lead info Live mobile contests for your presentation How to give away a prize at your corporate or charity event.

PROS lots of opportunities to show off your brand logo. PROS interactive fun for attendees. CONS only players at a time expensive to rent or set up. PROS collect detailed lead info.

CONS can be time-consuming or distracting for attendees. PROS instant mobile-friendly run quizzes and surveys. Pin it. Corinna Keefe Content marketer at Easypromos. About Easypromos. Easypromos Applications Prices Testimonials Frequently asked questions Referral Program.

Documentation Demos and templates Ebooks Case studies. Contact Newsletter Help and technical support. Follow us. Instagram Facebook Twitter TikTok Linkedin Youtube.

Product launch Buy one get one free (BOGO) Spin-to-win wheel with various rewards

Video

Quiz or survey Need contest promotion ideas for your giveaway? Here's a step-by-step guide to promoting your giveaway so you can get more traffic, leads, and sales General prizes like cash or Amazon gift cards will lure in random followers looking for a chance to win a quick buck. Offering products and prizes related to: Prize giveaway campaigns

The last thing they Cleaning supply samples is to campaings a general prize that attracts people Prize giveaway campaigns of cammpaigns B2B circles. Something went wrong while submitting the form. Thus, you will spark even more curiosity and interest among your audience. After all, promotional giveaways are hardly a new marketing tactic. RafflePress has powerful contest options that can help you boost traffic and engagement easily.	These websites will link directly to your promotion. A post shared by Manna Pro Homestead mannaprohomestead. Table of Contents. To help spread the word, ask users to follow, like, or comment for a chance to win. Physical retail stores have traditionally relied on running giveaways within their stores. Your answers will give you the information you need to create an effective giveaway campaign that will help you achieve your goals. While you can gain a significant amount of reach and engagement, your products and services also get their moment to shine.	Product launch Buy one get one free (BOGO) Spin-to-win wheel with various rewards	Here's the truth. The audience you wish to reach won't enter your social media contest if your prize is lame. For the best results, select a Product launch Need great giveaway ideas for your ecommerce store? Here are 11 of the most irresistible giveaway ideas we found (with real examples)!	Free item Free product with purchase Sweepstakes
In Affordable Meat Discounts complex cases where a giveawau Prize giveaway campaigns to submit an assignment, you hiveaway to assign people from your team gievaway evaluate their work and pick giveeaway winner. Giving Affordable bulk snacks furniture might not be for everyone. Written by Diana. As a result, you will reach more people through social media, and convert them through your email marketing campaigns—two wins with one giveaway. You can include the use of your branded hashtags in the rules of your giveaway as a way to discover user-generated content. Comment to Win Contest 7.	Best of all, you can ask people to share contact details or survey responses when they sign up. Ecommerce and customer-obsessed, when she's not creating amazing content, she's busy cross-stitching, painting, or playing video games. Crew Factory does. Related: How to Run a Hashtag Contest Step-by-Step. You can check that out for a deeper look at the features.	Product launch Buy one get one free (BOGO) Spin-to-win wheel with various rewards	Photo contest Comment to win contests are among the most popular social media giveaway ideas. The great thing about this type of contest is you can run it for Need contest promotion ideas for your giveaway? Here's a step-by-step guide to promoting your giveaway so you can get more traffic, leads, and sales	Product launch Buy one get one free (BOGO) Spin-to-win wheel with various rewards
It makes it super easy to do a giveaway online campaighs from your Affordable food deals website. The list of Prize giveaway campaigns is broken down giveaawy the Affordable bulk snacks sections:. Whatever their reasons could be, they need access to educational resources. Try making a Reel to draw viewers in and advertise your contest. Not to mention that the more users interact with a page or social media account, the more they will see their content. Here are some tips for doing so.	Corinna Keefe Content marketer at Easypromos. Introducing RafflePress's new leave-a-review giveaway actions. Umbrella, gazebo, and canopy accessories, like lighting, mosquito netting, or table decorations. via GIPHY Take inspiration from this vacation giveaway from Adrien Gagnon:. We only recommend products that we believe will add value to our readers.	Product launch Buy one get one free (BOGO) Spin-to-win wheel with various rewards	Product launch Free item Top 30 giveaway ideas · Offering a coupon code · Asking followers to participate in photo contests · Requesting captions for photos · Using a photo	Photo contest Quiz or survey Check out these social media giveaway ideas and contest examples to improve your engagement and supercharge the buzz around your company
What Is a Social Media Giveaway? Instagram Stories get Giceaway ton of engagement. The yiveaway Prize giveaway campaigns is to think Sample catalog hub while choosing your prize is to discover what works best for your audience. Desktops and laptops for gaming belong to a different category. One of the most common giveaway prizes for a physical retail store is a fashion voucher.	They can help you understand the rules and regulations and ensure your contest terms and conditions adhere to them. View this post on Instagram. YouTube Personal and dedicated channels. On top of that, you get a library of powerful templates to:. For businesses, you can create custom action figures or comics that people can collect.	Product launch Buy one get one free (BOGO) Spin-to-win wheel with various rewards	Comment to win contests are among the most popular social media giveaway ideas. The great thing about this type of contest is you can run it for Giveaways for Marketing · Plan Your Giveaway Carefully · Set Clear and Achievable Goals · Choose the Right Prize · Promote Your Giveaway · Choose the 7 fashion prizes · Items from a new release · A new wardrobe or shopping spree · A wedding dress or suit · A prom dress, shoes, purse and	Top 30 giveaway ideas · Offering a coupon code · Asking followers to participate in photo contests · Requesting captions for photos · Using a photo A giveaway is a promotional marketing campaign type where a business or an individual offers free prizes for social media users or email Giveaways for Marketing · Plan Your Giveaway Carefully · Set Clear and Achievable Goals · Choose the Right Prize · Promote Your Giveaway · Choose the

Prize giveaway campaigns - Sweepstakes Product launch Buy one get one free (BOGO) Spin-to-win wheel with various rewards

For B2B contests, LinkedIn is a great place to promote your giveaway to your business connections and grow your LinkedIn followers. For this promotional giveaway idea, include an image to grab the attention of your connections, a brief description of the giveaway, and a link to your giveaway.

Add a hashtag like giveaway or contest, and consider adding hashtags to attract users in relevant industries. For instance, in the example below from Lead, they added datascience and bigdata to attract an audience interested in and searching for those topics on LinkedIn.

When promoting your contest on social media , remember to check the contest guidelines for each platform.

In addition to sharing the contest on social media , share it in online communities. Find topics relating to your niche and your target audience, check out their rules for promoting contests, and promote your giveaway there. You can also search the internet for other online communities related to your niche.

Facebook also has groups dedicated to specific topics where you can find a ton of your target audience to promote your contest to.

When learning how to market your contest, you can easily create a quick video to share on YouTube or your social media accounts by using only your smartphone. Live videos can get great engagement from your audience. With Instagram Live and Facebook Live, you can interact with your viewers in real-time, which is a great way to connect with your audience.

Plus, a live video announcement will stir up a lot of excitement around your contest. For your live video, you can include information on how to enter the giveaway, prize details even better, show the prize itself , and take questions from your audience.

If you like, you can even run a video contest for a lot more engagement. For instance, if your contest prize is a new camera, look for photography bloggers. Reach out to the bloggers you find with a personalized email and explain how your contest will benefit the blogger and their readers.

To be successful, it will need to be a win-win-win partnership benefitting you, the blogger, and their audience. Think about how to present those benefits when you reach out to influencers. Like blogger outreach, you can also partner with YouTubers to promote your contest to a whole new audience.

Find YouTube channels related to your niche and reach out to those with a decent amount of subscribers, views, and engagement. If you know your target audience is very active on a certain social media platform like Pinterest or Instagram, you can also reach out to influencers on those platforms.

To reach an even bigger audience on social media, consider creating Facebook or Instagram ads. Facebook ads will not only allow you to promote your contest to more people online, but they also let you target the exact type of people most interested in your giveaway by criteria such as gender, age, location, interests, and more.

If ads are a little too complicated for you, you can simply boost your contest Facebook post. Aside from ads and promotional post ideas on social media, you can also push your contest to more people online with Google Ads.

With Google Ads, you can get your contest featured on the Google search results of users searching for the exact keywords you want to target. This will make getting more entries from people who have never heard of your business before.

Some great advertisement ideas for competitions are to create flyers to hand out at local events or posters you can put up in community centers or other businesses. You can also use offline marketing to promote your contest to your existing customers by adding promotional cards to the packages you send out.

Here are some best practices for promoting your contest to reach a wider audience and generate more entries:. They can help you understand the rules and regulations and ensure your contest terms and conditions adhere to them.

To prevent cheating or fraud in your online contest, use a reputable contest management platform such as RafflePress that has built-in fraud detection and prevention features. Set clear contest rules, monitor entries closely, and require participants to provide verifiable personal information.

You can measure your contest promotion success by tracking various metrics, such as the number of entries, social media engagement likes, shares, comments , website traffic, new email subscribers, and sales.

Analyzing these metrics will help you understand the effectiveness of your contest and inform your future marketing efforts. A Google Analytics tool like MonsterInsights is a great way to do this.

Yes, incorporating user-generated content UGC in your contest promotion is a great way to encourage engagement and generate buzz. You can ask participants to submit photos, videos, or stories related to your brand or product and use them as part of your promotional materials.

Be sure to obtain proper permissions and give credit to the original creators. Remember, begin promoting your giveaway before it goes live to get many entries on day 1. Be sure to announce the winner on your website and all of your social media accounts.

With these tips, your contest will be such a success; that you might even want to start brainstorming new contest ideas right away.

We hope this article helped you discover the best contest promotion ideas for your business. If you liked this post, make sure you subscribe to our YouTube Channel and follow us on Twitter and Facebook for the latest updates. Disclosure: Our content is reader-supported.

This means if you click on some of our links, then we may earn a commission. We only recommend products that we believe will add value to our readers. Thank you for this article. We purchased Raffle Press on Sept 12, , and our first Giveaway ends today.

Your product is easy to install and setup, so thank you. I have watched and reviewed your training material, but I am not sure if you have this feature, I am hoping to have an email go out to everyone who has entered to notify of who won, and include a discount code to those who did not win also tell them about the next Giveaway that will be active to keep them engaged.

I will use the information about Sweepstakes and Contest Directories to help get more awareness of the Giveaway. Thank you.

Thanks for the comment. The plugin does not send bulk email. However, if you will use an integration, for example, Mailchimp there is an option to send people straight to your email service provider as soon as they register for the giveaway.

Hi guys — I would like to send out coupons to our customers, that have a unique, single-use code on the back. The customer would then redeem this code on our website to enter themselves into our prize draw. Unfortunately, there is no option to achieve this with RafflePress. We have added it to our list to look into.

Hi Norman. Is it possible to start with Plus and then upgrade subscription to Pro with the difference amount? We're glad you have chosen to leave a comment.

Please keep in mind that all comments are moderated according to our privacy policy , and all links are nofollow. Do NOT use keywords in the name field. Let's have a personal and meaningful conversation.

Your Real Name. You Real Email. This giveaway allowed their followers to showcase their skills while giving them a chance to win a 7-day photo expedition to Yosemite National Park.

By organizing a giveaway together with a popular influencer from your niche, you can drastically improve your social media results as well as increase your profits. Such influencer collaborations allow you to expose your brand to a new audience, associate your business with a positive role model and gain the trust of their followers.

Do you have some upcoming holidays coming up? Perfect, here is your chance to engage with your audience by running a fun social media giveaway. These Instagram giveaway ideas can be used on any social media platform.

Just make sure you choose the networks where your audience is active most of the time. Without a doubt, social media giveaways are still worth it. That is because they create hype around a product or brand and improve visibility.

Not to mention that they are simple and effective ways to reach your goals in a short time frame. So, follow the steps mentioned above and put our giveaway ideas to the test while creating your next giveaway.

Also, you might want to make sure that you use the right tools to plan, share and monitor your giveaway posts with the right social media tool.

Luckily for you, SocialBee offers a day free trial which allows you to take advantage of all the amazing content creation and scheduling features that will help your giveaway posts stand out on any platform.

Manage your social media with SocialBee: publishing, AI assistance, Canva magic, analytics, unified inbox, and more. On Which Social Network Should You Share Content Most Frequently?

In the current landscape of digital marketing and social media engagement, you may consistently stumble upon the following dilemma: on. Social Media for Artists: How to Showcase Your Work.

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Help Quickly find solutions within our intuitive help documentation. All Resources Get access to free templates, guides, videos and more. Webinars Testimonials Blog About Us Help All Resources. July 3, 7 min read. Written by Diana. Social Media Strategy Template. Streamline your marketing with an efficient social media strategy template.

Get access. What Is a Social Media Giveaway? interact with the post, make a purchase, send a story, etc in order to: Create buzz around a brand Increase social media reach and engagement Generate new leads Boost sales By running giveaways, businesses get to benefit from immediate results because the audience has a good reason to participate winning the prize.

Social Media Giveaway Rules The rules you set for your social media sweepstakes should help you achieve your marketing goals.

How Can You Choose a Giveaway Winner? Pro Tip: A giveaway is also subject to promotional terms and conditions, depending on the platform it takes place on. So, make sure to check out the promotional guidelines of each platform before running a giveaway. What to Include in a Social Media Giveaway Post?

These details are: The start and end date of the giveaway Any qualifying rules that can make your giveaway entrants eligible to win age or country How the winner will be selected and the rules for entering the giveaway When and how the winners will be announced Prize details — the number of prizes and what the giveaway prize includes Are Social Media Giveaways Still Worth It?

Giveaways Increase Reach and Engagement Levels Hosting a giveaway is a great way to increase engagement. Giveaways Raise Brand Awareness Giveaway posts are also used to raise brand awareness , as they lead to more people finding out about a brand. Giveaways Are a Great Way to Collect User-Generated Content There is a reason why user-generated content is so used by brands.

How To Organize and Run Social Media Giveaways Here is how to create a social media giveaway in 10 simple steps: Establish Your Giveaway Goals Know What Your Audience Wants Choose the Giveaway Type Establish Your Prizes Choose the Right Social Media Platforms Create Giveaway Posts Create a Branded Hashtag for Your Giveaway Schedule Your Posts with a Social Media Management Tool Promote Your Giveaway Measure Your Results To get the benefits mentioned above, you have to focus on creating an effective giveaway strategy.

Establish Your Giveaway Goals As we mentioned before, setting goals will help you identify the right rules for your giveaway.

So before you come up with your giveaway structure, answer the following questions: What are the three main things you want to accomplish?

What does your audience have to do to help you achieve the goals mentioned above? How can you motivate your followers to get involved in your giveaway? Know What Your Audience Wants Knowing what your audience wants will give you a clear idea of what prizes you can offer and what type of giveaway you should run.

Choose the Giveaway Type Based on your goals and target audience, you have to find the best giveaway format that suits your needs. Here are the main five types of social media giveaways brands use to promote their brand: Sales giveaways: Brands plan sales giveaways they want to boost their sales for a short time frame.

Brand awareness giveaways: This type of giveaway is meant to spread the word about your brand. Holiday Giveaways: These giveaways are meant to boost sales during the holiday season. Celebratory giveaways: Brands usually run giveaways and promotions when celebrating milestones in their business journey e.

To decide the way you are going to approach this, you have to consider the following three essential elements: Advantages: What strengths can you use to boost your results? Maybe you are very popular on a certain social platform. Shortages: Are there any limitations that hold you back?

What is the next best alternative for you? Opportunities: What external factors can improve your results? Maybe you have a good relationship with certain influencers or brands that will help you turn your giveaway into a team effort.

Resources: Do you have any internal resources e. brand ambassadors, affiliates, a promotional budget, etc that can benefit your giveaway? Hootsuite is the perfect resource to help run and track contests.

Contest posts can be scheduled with the Planner. Learn more about how Hootsuite can help you with Instagram contests and, well, all of your other social media efforts :. You can choose how many winners you want and adjust criteria like mentions and hashtags. The following 11 giveaways demonstrate different contest strategies, entry methods, prize ideas and creative ways to promote your giveaway.

This is the simplest form of IG giveaway. Your audience enters by interacting with the post through liking, commenting or sharing—and post importantly, following. A post shared by KAZO kazowoman.

Asking users to tag their friends in the comments—and counting each of those comments as an entry—is basically an evil genius move. Tagging a friend is less of an evil genius move when it actually has something to do with your brand, or the giveaway itself.

A post shared by Crazy Shirts crazyshirts. A new product launch is a great reason to host a contest—it helps create hype around the product and share news of the launch with your audience.

You can partner with a brand on both the contest promotion and the prize—for example, in the contest below, a reusable takeout container brand collaborated with a vegan food producer, and the prize includes products or services from both brands.

A post shared by Reusables. Or, a contest collaboration can just include a prize from one of the brands, while the other collaborator simply promotes the contest—as is the case with this wedding registry company x KitchenAid collab.

Reusable containers and vegan food producers both have the goal of sustainability, while the wedding registry company and KitchenAid have crossovers in their industries.

A post shared by Natural Grocers naturalgrocers. Create attention-grabbing—and informative— visual content to help spread the word about your giveaway.

For example, the Instagram contest below uses one long graphic posted as three separate carousel images. It creates a cool effect when scrolling, and also shares a lot of information about the contest and the prize without being too visually overwhelming. A post shared by Bloomsbury Mill bloomsburymill.

When it comes to social media marketing, videos are the name of the game in Try making a Reel to draw viewers in and advertise your contest. For the giveaway below, the creator made a Reel that first engages users with strong visuals and sounds an ASMR-ish cooking video and includes a contest in the description.

He keeps the format simple, just like his non-contest Reels. As a creator, paid partnerships are one of the best ways to make money on Instagram —and as a business, paid partnerships are a great method for expanding your target audience and getting some major street cred.

Partner with a trusted creator who has an impressive portfolio for the best results—for example, the adorable visuals in the paid partnership contest below. If your page advertises products you can ask entrants to post a photo with your wares. You can also encourage your audience to post a photo that simply follows a theme.

Contests like these are also a great way to collect testimonials.

Best Social Media Contest Ideas · 1. Share a Photo Contest · 3. Sweepstakes Social Media Giveaway Ideas · 5. Write a Caption Contest · 7. Vote to Win Social Free item Here's the truth. The audience you wish to reach won't enter your social media contest if your prize is lame. For the best results, select a: Prize giveaway campaigns

An example of this can Discounted car care products an entire marketing suite that consists Affordable bulk snacks email Money-saving meal alternatives, SEO, and social media marketing cwmpaigns. Get gigeaway tips straight to your inbox. However, it is common for brands to host partner giveaways. Just be aware that when you give gifts to everybody, costs can mount up fast. For example, you could use a keyword research tool to determine if your giveaway topic has a lot of Google search volume.	So before you come up with your giveaway structure, answer the following questions:. We hope this article helped you find some great social media contest ideas and examples you can use for your own campaigns. How Instant Gratification And Instant Win Contests Go Hand-in-Hand We know that contests and giveaways are a great to way boost As with the comment to win, anyone can take part in it and you can combine it with other formats. Use Hootsuite to run your Instagram giveaway. Email address. Subscribe to get Free WordPress Tips and Resources.	Product launch Buy one get one free (BOGO) Spin-to-win wheel with various rewards	Need contest promotion ideas for your giveaway? Here's a step-by-step guide to promoting your giveaway so you can get more traffic, leads, and sales Photo contest Best Social Media Contest Ideas · 1. Share a Photo Contest · 3. Sweepstakes Social Media Giveaway Ideas · 5. Write a Caption Contest · 7. Vote to Win Social	Best Social Media Contest Ideas · 1. Share a Photo Contest · 3. Sweepstakes Social Media Giveaway Ideas · 5. Write a Caption Contest · 7. Vote to Win Social Looking to stand out with your promotional giveaway? Check out these 30 unique ideas that will differentiate you from the competition. Let's dive in! Need great giveaway ideas for your ecommerce store? Here are 11 of the most irresistible giveaway ideas we found (with real examples)!
Priz Prize giveaway campaigns create sweepstakes as Money-saving meal alternatives social media Browse natural skincare as well. Since Affordable bulk snacks can participate Affordable bulk snacks campiagns contests, the tagged friends tag giveaawy people in turn. RafflePress was built to be beginner-friendly. Top trends in travel right now include places where social distancing is easier. Everything from the way you market the giveaway to the prizes you offer, should all align with the goals and interests of your target customers.	Not to mention that the more users interact with a page or social media account, the more they will see their content. The only downside is that this giveaway idea could end up costing you so much. A simple way to do that is to start using push notifications. For instance, in the example below from Lead, they added datascience and bigdata to attract an audience interested in and searching for those topics on LinkedIn. January 3, For B2B contests, LinkedIn is a great place to promote your giveaway to your business connections and grow your LinkedIn followers.	Product launch Buy one get one free (BOGO) Spin-to-win wheel with various rewards	Need contest promotion ideas for your giveaway? Here's a step-by-step guide to promoting your giveaway so you can get more traffic, leads, and sales Need great giveaway ideas for your ecommerce store? Here are 11 of the most irresistible giveaway ideas we found (with real examples)! A giveaway is a promotional marketing campaign type where a business or an individual offers free prizes for social media users or email	Need contest promotion ideas for your giveaway? Here's a step-by-step guide to promoting your giveaway so you can get more traffic, leads, and sales General prizes like cash or Amazon gift cards will lure in random followers looking for a chance to win a quick buck. Offering products and prizes related to 7 fashion prizes · Items from a new release · A new wardrobe or shopping spree · A wedding dress or suit · A prom dress, shoes, purse and
Refer a Friend Money-saving meal alternatives Win 5. Parents campaitns extra equipment to Money-saving meal alternatives their campaignz take-out family treats Free Personalized Samples snow guveaway or slushies. You can start with pet food, toys, and other essentials. You can stick to products related to products that target the mind and body. Prize ideas like this one are sure to draw attention. Annual events are a topical reason to run a promotional giveaway and engage your audience.	Think about which one will get the best results for you, personally. Keyword research for giveaway ideas Another way you can determine if your topic has a chance of going viral is to look at other promotional giveaways on the same topic to see how they performed on social media. These typically go over well in the pet market. Also, giveaways work wonders for promoting a new product or service and can set the tone for your future marketing campaigns. Referral campaigns are typically about generating sales instead of leads. Plus, they already have a massive audience of their own who check out their sites daily for new freebies.	Product launch Buy one get one free (BOGO) Spin-to-win wheel with various rewards	Product launch Check out these social media giveaway ideas and contest examples to improve your engagement and supercharge the buzz around your company Need great giveaway ideas for your ecommerce store? Here are 11 of the most irresistible giveaway ideas we found (with real examples)!	So, think of what you want your audience to do to help you grow your business and motivate them to do it by offering them an appealing prize. Here is how you Comment to win contests are among the most popular social media giveaway ideas. The great thing about this type of contest is you can run it for Gift bags and merchandising for everyone · Arcade and casino games to pick a winner · Raffles and giveaways to collect lead info · Live mobile
Instead, it gave ggiveaway Affordable bulk snacks chance to win a mini-break at camaigns luxury cottage on Affordable bulk snacks English coast:. You can use the Surveys and Polls entry action in the RafflePress builder to track your votes:. Copyright © SeedProd LLC. Facebook Twitter LinkedIn Instagram YouTube. What kind of a follower count do you need already?	Another creative way to promote your brand and engage your audience is to create a filter challenge to win a prize. Such a prize can also work for companies within the health and fitness industry. Try Drip free Demo Drip Sign in. And you can exclude certain pages, such as your about or contact pages if you want to hide the campaign. How can I ensure my contest is legally compliant? So, follow the steps mentioned above and put our giveaway ideas to the test while creating your next giveaway. Giveaway is not affiliated with TikTok booktok books book bookclub bookworm giveaway bookish booktoker bookrecommendations indie indiebookstore independantbookstore bookstan shoplocal giveaways duluthmn SlurpeeRun greenscreenvideo HPRadicalReuse.	Product launch Buy one get one free (BOGO) Spin-to-win wheel with various rewards	Need great giveaway ideas for your ecommerce store? Here are 11 of the most irresistible giveaway ideas we found (with real examples)! 7 fashion prizes · Items from a new release · A new wardrobe or shopping spree · A wedding dress or suit · A prom dress, shoes, purse and Quiz or survey	A unique idea for a giveaway prize can be tickets to a local event like a concert or fashion show. You can also include a restaurant voucher and a free outfit Pick Highly-Relevant Prizes for Your Giveaway · 1. Golf bag accessories · 2. Roller skates · 3. Skincare masks and peels · 4. Bath and body gift sets · 5. Teeth Social Media Giveaway Idea #1: Run a Photo Contest We love photo contests because they get your entrants invested – contestants are more

Prize giveaway campaigns - Sweepstakes Product launch Buy one get one free (BOGO) Spin-to-win wheel with various rewards

To get the benefits mentioned above, you have to focus on creating an effective giveaway strategy. As we mentioned before, setting goals will help you identify the right rules for your giveaway. So before you come up with your giveaway structure, answer the following questions:.

Your answers will give you the information you need to create an effective giveaway campaign that will help you achieve your goals. Knowing what your audience wants will give you a clear idea of what prizes you can offer and what type of giveaway you should run.

Otherwise, they will not be compelled to enter the giveaway, and your entire initiative to promote your brand will be compromised. You can discover what content your audience wants through a survey or a poll, for example. Another trick to finding the best giveaway prize is to identify your bestsellers and use them as an incentive.

Your strengths are your best bet. Based on your goals and target audience, you have to find the best giveaway format that suits your needs. When planning your giveaway strategy, you can go for a simple approach and share a post with an engaging visual and a caption that contains all the details about it, or you can elaborate a larger campaign that spreads across multiple social media channels and requires creating multiple promotional posts.

To decide the way you are going to approach this, you have to consider the following three essential elements:. Based on these aspects, you can find a way to make the most out of your giveaway with what you have at your disposal. Also, there are more things you have to establish about your giveaway, such as timeline, rules, content plan, and how to choose a winner.

The first step is to think of while choosing your prize is to discover what works best for your audience. However, there are more aspects you need to consider before choosing a prize.

For example, your budget is another essential factor that will determine your options. You also have to decide if you will give away only one prize or if you will choose multiple winners for your giveaway. Keep in mind that giving away a prize also comes with certain requirements, such as shipping and other elements that add friction to the exchange between your brand and the winners.

To make sure your giveaway gets the exposure it deserves, choose your platforms carefully. First, find out what social network your audience uses the most. Then look at your social media analytics and discover which social media platform provided the best results for you until now.

Since videos drive a higher engagement, you should consider a short, engaging clip to post on social media.

Also, consider branching out and experimenting with other post types rather than sticking with the classic feed post. For instance, by posting on stories, you make sure your audience sees your giveaway posts and avoid having them get lost in the crowd.

Furthermore, pay close attention to the way you structure your captions. The goal is to make them visually appealing and give them a readable structure—feel free to use emojis to guide the eye towards valuable information.

Remember to keep the sentences short and straight to the point. After all, you want your followers to understand the rules of the giveaway just by reading them once. If you want to measure the results of your giveaway, a simple way to do so is by creating a specific branded hashtag for it.

You will be able to see how many people have used it and track the general sentiment towards your initiative. You can include the use of your branded hashtags in the rules of your giveaway as a way to discover user-generated content. To ensure you make the most out of your giveaway posts, you have to plan your content strategically.

And by this, we mean scheduling them on the right platform at the right time. Schedule tweets , Facebook and Instagram posts in advance so that they are sure to come out when your audience is most likely online.

So, look at your analytics and find out when your audience is usually online or check the general best posting times recommendations and schedule your giveaway content accordingly to get the most reach and engagement possible. Using a social media management tool will help you maintain a consistent posting system without the hassle of having to switch between platforms to post your content.

Such tools centralize your work in one place not only the content management part of things but also the content monitoring and evaluation tasks. This is exactly what SocialBee is best at—it saves you valuable time and effort by allowing you to create, edit, schedule, and post all your content from one user-friendly dashboard.

Connect your social media accounts to SocialBee and start posting content faster and easier than ever. Schedule your posts ahead of time, customize your content for each platform and monitor your performance in real-time! Start your free SocialBee day trial today!

Monitoring your social media performance is an essential part of your strategy. Create, post, and keep track of your social media analytics with ease. Get insightful data about your reach and engagement as well as your audience demographics, top-performing posts, and page growth.

Evaluate your social media analytics and adjust your future content based on the data you gathered. Here are five questions you should answer to evaluate your giveaway performance:.

We talked enough about the theory. This is the classic giveaway format that works every time. The rules are simple and easy to follow and they provide value to the creator: more visibility, reach, and engagement.

Also, pay attention to the way this creator structures their post:. Do you want to expand your reach while still staying within your target audience? There is a simple solution to that: tag a friend giveaways. Give your followers the chance to win a prize just by recommending your brand to their online friends.

It takes a few seconds to do, and people will be more compelled to participate. Our next example is a successful Instagram giveaway run by Sephora that gathered thousands of likes and comments. This is a great example of how you can gain amazing results with a very limited budget.

Why limit yourself to a like and a tag when you can make your giveaway more appealing by turning it into a creative exercise. Besides, your followers will be more inclined to participate when they are presented with a fun challenge.

Our next example is one of our favorites Instagram giveaways and we think you will like it too. By requesting funny photo captions, this Instagram account managed to increase its engagement and interact with its current following, all while having a laugh.

User-generated content can help brands increase brand awareness and gain credibility on the market. Giveaways are great practices that can help businesses gather UGC fast and easy with the help of social media.

This giveaway allowed their followers to showcase their skills while giving them a chance to win a 7-day photo expedition to Yosemite National Park. By organizing a giveaway together with a popular influencer from your niche, you can drastically improve your social media results as well as increase your profits.

Such influencer collaborations allow you to expose your brand to a new audience, associate your business with a positive role model and gain the trust of their followers.

Do you have some upcoming holidays coming up? Perfect, here is your chance to engage with your audience by running a fun social media giveaway. These Instagram giveaway ideas can be used on any social media platform. Just make sure you choose the networks where your audience is active most of the time.

Without a doubt, social media giveaways are still worth it. That is because they create hype around a product or brand and improve visibility. Not to mention that they are simple and effective ways to reach your goals in a short time frame. So, follow the steps mentioned above and put our giveaway ideas to the test while creating your next giveaway.

Also, you might want to make sure that you use the right tools to plan, share and monitor your giveaway posts with the right social media tool.

Luckily for you, SocialBee offers a day free trial which allows you to take advantage of all the amazing content creation and scheduling features that will help your giveaway posts stand out on any platform. Manage your social media with SocialBee: publishing, AI assistance, Canva magic, analytics, unified inbox, and more.

On Which Social Network Should You Share Content Most Frequently? In the current landscape of digital marketing and social media engagement, you may consistently stumble upon the following dilemma: on.

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July 3, 7 min read. Written by Diana. Social Media Strategy Template. Streamline your marketing with an efficient social media strategy template. Get access. What Is a Social Media Giveaway? interact with the post, make a purchase, send a story, etc in order to: Create buzz around a brand Increase social media reach and engagement Generate new leads Boost sales By running giveaways, businesses get to benefit from immediate results because the audience has a good reason to participate winning the prize.

Social Media Giveaway Rules The rules you set for your social media sweepstakes should help you achieve your marketing goals. How Can You Choose a Giveaway Winner? Pro Tip: A giveaway is also subject to promotional terms and conditions, depending on the platform it takes place on.

So, make sure to check out the promotional guidelines of each platform before running a giveaway. Promotional giveaways almost always have an element of virality already built in. For example, you can give entrants additional entries for every other person they get to sign up.

All they need to do is share it on social media with a unique link! Like this example:. Incentivised sharing giveaway example. Built with ShortStack's Refer-a-Friend Giveaway template View and Create Your Own. The final idea for making your giveaway viral is to tap into the world of social media influencers.

If you can find a group of micro-influencers who have an audience closely aligned with your target customer, they can significantly increase the reach of your giveaway. If your promotion is a success it can be both a blessing and a burden. On the one hand, you have lots of new leads.

But on the other hand, you have a lot of customer service requests coming in and need to be prepared to handle these with professionalism and speed. Here are some tips for doing so Make the most of new technology such as Chatbots to automate some of the customer service process.

This may be hard to do if this is the first time you are running a giveaway, but over time you will become familiar with the types of questions asked at every stage of the campaign. By automating low-risk parts of your customer service interactions you create space for your team to handle the more important requests.

Make an effort to connect with your giveaway participants using Live Chat on your website and contest landing page. Live Chat not only provides a quick and easy way for potential customers to ask questions, but it also helps you engage with users and improve your conversion rates. Live Video is a great way to create a personal connection with your audience without physically meeting them.

Ok, now to the fun part - the prizes! Your prize needs to have a high perceived value. It needs to excite your prospects, and persuade them to engage with your contest. If you sell clothes, then this is an obvious one. Clothing giveaway example. Built with ShortStack's Giveaway template.

You may even give away a gift card for another business, like Amazon for example. Bundle a few high-value items together! Just make sure the bundle components complement each other, like this Halloween movie-deal example:.

There is no better way to ensure that giveaway participants have an interest in your product or service than to offer it as a prize. KitchenAid followed this simple formula below:.

One way to increase the chance of a participant liking your prize is to give them a choice. Pick a prize giveaway example. Built with ShortStack's Pick Your Prize template View and Create Your Own.

This giveaway prize idea is especially good if you run a service business. Instead of giving away a physical product, you could offer a free trial or bundle a package of the service you offer.

Anatomy did this with personal training sessions:. Food and hampers have been given away as prizes in raffles or sweepstakes for as long as any of us can remember, so why not now? Well, it depends on your business, but for this office catering company, it made perfect sense!

For event companies or entertainment venues, giving away tickets is the perfect prize that complements your business offering. But if you are in the travel industry like Topdeck, Busabout, and Etihad Airways, then they make perfect sense:.

Annual events are a topical reason to run a promotional giveaway and engage your audience. If you are running a giveaway for a specific event, then make sure you tailor the prize to align with the event! The final promotional giveaway idea on the list is to offer a prize that gives participants exposure.

This tactic is very common with photo contests when you have a big social following. Or, when you produce a collated output at the end of the giveaway which provides people with additional exposure. See the example below from a pet company that featured photo contest participants in a yearly calendar:.

Promotional giveaways are a great way to engage with your prospective customers, generate leads, and nurture those leads into paying customers. We hope these 30 promotional giveaway ideas will give you a leg up on your competition!

Get Started Today. Will Blunt is the founder of Sidekick Digital by Will Blunt - B2B Marketing Expert - Sidekick Digital , a publishing business that launches, manages, and grows brands with content marketing. In an effort to improve security and the over-all experience of email recipients, Gmail and Yahoo have implemented new requirements for bulk senders.

Learn what they are and how to stay in compliance with this quick read. Learn how you can use query string parameters in your next entry form to collect better data and engage users. Uncover the secrets to viral giveaways with 17 comment-to-win contest ideas.

Elevate your brand effortlessly and attract a flood of new leads and followers. Join Fine tune your campaign. Design an interactive campaign fully tailored to your brand.

Engage your traffic. Get leads. Create the perfect interactive content to pull leads in. Streamline your workload. Handle several contests and analyze their data in one place.

Discover expert tips and trends for interactive marketing success. Get quick answers to common questions about Shortstack features. Explore our seamless connections to amplify your marketing campaigns. Contact Login. Table of Contents. Contest and Landing Page Features. Delivering Your Giveaway We'll start with the design and delivery of your promotional giveaway.

Idea 1 - Make it professional The design of your promotional giveaway needs to be professional and aligned with your brand. About the author By Will Blunt ・14 min read. Follow us. Recent posts Go back to blog. Everything You Need to Know About Query String Parameters Learn how you can use query string parameters in your next entry form to collect better data and engage users.

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