Digital marketing has revolutionized the way businesses connect with their target audience. With the rise of digital channels, marketing campaigns have become more creative, engaging, and impactful. These campaigns span various industries and utilize digital marketing strategies to effectively reach and engage their target customers.

The campaign aimed to create a connection and encourage people to share their Coke with others. The idea behind the campaign was to celebrate individuality and make people feel special by seeing their name on a Coke bottle. It was a massive success, sparking a social media frenzy as people searched for bottles with their names or the names of their loved ones.

Personalization can create a solid emotional bond with customers, driving engagement and social sharing. The campaign featured an artist who sketched women based on their self-descriptions and then compared those sketches to sketches created by strangers who had only seen the women briefly.

The stark difference between the two sketches highlighted how women tend to be overly critical of their appearance. The emotional impact of the campaign resonated with women worldwide, sparking conversations about beauty standards and promoting self-acceptance.

Addressing social issues and promoting inclusivity can resonate deeply with audiences, leading to widespread discussion and brand affinity. The campaign targeted a younger demographic and successfully captured their attention and engagement.

The character became a pop culture icon, and the commercials went viral, increasing brand awareness and sales.

The campaign encouraged GoPro users to share their adventure videos and photos on social media, creating a community of adventure enthusiasts. GoPro actively engages with its users by featuring the best user-generated content on its website, social media channels, and commercials. By highlighting the incredible experiences captured by real GoPro users, the campaign showcased the versatility and quality of GoPro cameras and inspired others to engage with the brand.

Encouraging and featuring user-generated content can create a sense of authenticity and inspire others to engage with your brand. The campaign tapped into the desire for authenticity and a deeper connection with local cultures, positioning Airbnb as a platform that offers more than just accommodations.

Through storytelling and visually captivating content, Airbnb showcased the personal stories of hosts and guests, highlighting the idea of belonging and the transformative power of travel. Airbnb utilized various digital marketing channels to bring the campaign to life.

They created compelling videos featuring actual hosts and guests, sharing their stories and showcasing the diversity of experiences available on the platform. These videos were shared across social media platforms, generating widespread engagement and emotional resonance.

By showcasing real stories and experiences, Airbnb inspired travelers to embrace the idea of belonging anywhere and encouraged them to explore the world more meaningfully and authentically. It highlights the importance of understanding and tapping into the aspirations and desires of your target audience.

By showcasing the transformative power of travel and positioning its platform as a means to achieve those experiences, Airbnb successfully differentiated itself in a crowded market and solidified its position as a leader in the travel industry.

This campaign inspires businesses to think beyond product features and focus on creating a deeper connection with their audience. By telling compelling stories and aligning with the values and aspirations of their target customers, businesses can establish a strong emotional connection and build a loyal and engaged community.

Highlighting the human connection and offering unique experiences can differentiate your brand and create a strong emotional appeal. Nike assembled a team of elite athletes and invested heavily in research, technology, and training to maximize their performance. The campaign generated significant media coverage and social media buzz, captivating audiences worldwide.

Viewers could engage with the campaign by sharing their support and excitement on social media platforms, further amplifying its reach. It demonstrated that extraordinary feats can be accomplished with determination, innovation, and teamwork.

It reminds us that digital marketing campaigns can transcend mere promotion and have a lasting impact on audiences by inspiring them to push their boundaries and pursue their dreams. Pushing boundaries and involving the audience in extraordinary endeavors can create excitement, drive engagement, and position your brand as innovative.

Most of the brands you shop and interact with every day will have their own promotion marketing campaigns. These brands can give you ideas for your own promotions, and they also offer valuable insights into Best Practices. Uber is well known for its referral program which offers riders and drivers bonuses when they refer new users.

KFC received a cold reception when it first set foot in the Japanese market. At least not until KFC started promoting it as a traditional dish that American families enjoyed at Christmas. KFC is now the most popular fast food brand in Japan, feeding 3.

Some common promotion marketing mechanisms can be set up without any digital infrastructure whatsoever, i. in-store discounts. But setting up digital promotions for your business requires significant investment if you decide to build your own solution in-house.

To avoid additional costs and time constraints, many brands opt for a third-party promotion solution instead. This includes referral programs, loyalty programs, geofenced promotions, coupons, discounts, and much more.

To launch these types of campaigns, your business should ensure it has a flexible and secure promotion infrastructure in place to power a variety of use cases. With a Promotion Engine like Talon. One, you can create, manage and track all your discounts, coupons, referral campaigns, and loyalty programs in one holistic solution.

Once you have a Promotion Engine integrated, you can effectively scale your promotions to achieve your business goals. You can then monitor, analyze and adjust your campaigns in real-time to fit specific customer segments and market conditions.

Promotions help businesses work towards all sorts of objectives, including brand awareness, customer loyalty, customer satisfaction, increasing sales, and increasing customer base. Promotion marketing plays an integral role in all corners of the marketing mix and can help businesses with each of the 4 Ps Product, Price, Place, Promotion.

Different types of promotions are better suited to different business goals. Knowing when to use each promotion is an important part of getting your promotion strategy right.

Look toward big brands and the promotions they run for inspiration and Best Practices. One's personalized and automated promotions. Industry insights from leading brands. The World's Most Powerful Promotion Engine. Wiener Strasse 10 Berlin Germany. One Boston Place, Suite Boston, MA United States.

One GmbH. All rights reserved. Get developer access. Book a demo. Marketing 1 Aug Henry Bewicke Content Writer. Jump to What is promotion marketing: Promotion marketing goals The 4 Ps of marketing - where does promotion marketing fit in? Why you should care about promotion marketing Some stats you should know: 5 promotion strategies for each customer phase Promotion marketing best practices What do you need to start promotion marketing?

Marketing campaigns go hand-in-hand with existing marketing strategies and sales efforts to communicate the value of your business proposition to your target audience. Marketing campaigns are super-important today, not just for businesses aiming to make more profits but even for non-governmental organizations.

Some businesses opt for online marketing, while others use offline marketing campaigns. Whichever way a business picks, value-addition and targeting pain points make any marketing campaign successful. First up are some amazing email marketing campaign examples you can use to create your own email newsletters or promotional emails.

Use these as a reference to create your own versions of successful email campaigns to nurture leads, engage prospects, and improve your brand awareness. A New York City-based ecommerce apparel subsidiary of Walmart, Bonobos, provides suits, trousers, denim, shirts, shorts, swimwear, outerwear, and accessories for men.

Check out their promotional email below. New York City-based J. Crew Group sells apparel, accessories, and personal care products for men and women through retail and factory stores, catalogs, and online.

Subject line: Psst, you left this Petite full-length Kate straight-leg pant in stretch velvet in your bag. Their flash sale email below makes for easy reading. Happy Socks is a Swedish lifestyle brand and retailer of designer socks, underwear, and swimwear for women, men, and children.

Their promotional email below is designed to fit the sustainability narrative surrounding WWF. Their promotion email, not surprisingly, is full of irresistible deals and offers for top equipment brands.

Like email marketing, text messaging is a great way to engage your audience too. You can use it to run a product launch campaign, a brand awareness campaign, or announce special promotions. SMS marketing is personalized and delivers messages almost instantly, increasing engagement rates. Here are some interesting SMS campaigns from around the world.

Pottery Barn is an American upscale home furnishing retail chain and online commerce company that deals in everything you need to decorate homes, including indoor and outdoor furniture, decor, bedding, bath, lighting, and storage accessories.

Their promotional SMS message below is on point. Red Lobster is a casual dining restaurant chain using SMS campaigns to announce special offers and deals to its customers. The text message below is part of their Black Friday Cyber Monday BFCM marketing campaign:.

The SMS campaign below is from their new year promotions and is a great example of how to hook the recipient with a value-packed offer:. Red Robin, a famous gourmet burger chain, sent the following promotional message to encourage subscribers to browse their menu and order online.

Sakara delivers fresh, organic, perfectly portioned meals directly to your home or office while striving for sustainability and minimizing toxic food waste. They used an SMS campaign to announce their new range — Top List, to their loyal subscribers.

Have a look at the SMS below:. Creating a highly-engrossing social media marketing campaign is a great idea to increase reach and build a solid brand following. Contrary to the popular grapevine, social media marketing is far from dead. Here are some examples of social media marketing campaigns that you can learn from:.

Ultrahuman Ring is a smart wearable that helps users monitor key health and wellness-related data points relating to movement, heart rate, body temperature, and sleep. Their Twitter ad below tries to introduce, if not sell, this product to what seems to be a cold audience.

Marketing campaigns are not just useful for promoting a business or a product. Take the example of Justin Welsh. Take a look:. Take a look at his latest Twitter thread that raked in thousands of likes and, quite likely, sale of information products to his old and new followers.

A leading all-in-one SEO audit and keyword research tool, Semrush is a well-known brand. Its target audience is primarily other businesses, such as digital marketing agencies. The below example is one of its Facebook ads where it is trying to attract B2B prospects with a successful case study of a firm called Honeybook.

Here are some amazing brands and examples of how they are using content across platforms to market their products and services:.

Twitter threads were a rave hack for a long time. Even with the changing Twitter algorithm dynamics, threads are a great content marketing tactic if you want to build a personal brand, attract signups, or just build a following.

Consider the example below by an email marketer who is trying to build an audience for his offering:. Food52 is one of those rare examples of a passion business done and scaled right.

Their blog is the perfect example of content marketing done right. Hannah and Nick from the Netherlands run this incredible travel and photography blog with tons of valuable content for travel-happy readers.

Learn from some of the best email marketing campaigns we've seen, plus tips and an email planning template to help you get started on your Online promotion of your business can be incredibly powerful. Here are 14 online promotion ideas you can get started on right away Missing

Video

Online sample promotions for marketing campaigns - Sales promotion examples. “Free Gift with Purchase” promotion. Pre-launch promotion campaign. Branded bundle offer. Discount for Learn from some of the best email marketing campaigns we've seen, plus tips and an email planning template to help you get started on your Online promotion of your business can be incredibly powerful. Here are 14 online promotion ideas you can get started on right away Missing

But clarifying your priorities will help focus your efforts. Be sure to track metrics like website traffic, click-throughs, and reach to measure your goals.

There are hundreds of tools that can help you every step of the way. From scheduling and automating content to actually creating it. Check out some of the following:. For them to hear it from the customers, not the business.

This is why user-generated content is a great option for promotion. This can include:. The best content always includes a call-to-action. This is a snappy addition that encourages people to engage with your brand.

Whether that means signing up for an email subscription or commenting on a blog post. You can use incentives to encourage click-throughs on almost all social channels. Here are some examples:. To reach your target audience, online content must take SEO search engine optimization into consideration.

This is because search engines need to recognize that your content has value for the reader. I know I am. Social media is an incredible platform for promotion, so get creative and see if you can go viral.

The most memorable adverts are the ones that have some kind of emotional impact. So now you know how to create great content to promote your business. All you need is a little inspiration to kickstart your strategy. From their website, you can look at their blog, their videos, their podcasts, and their newsletters.

One of the best promotional content examples is their Product Spotlight videos on YouTube. Here, they choose a specific service or product they offer and explain it in more detail.

They are engaging, informative, and persuasive. Take a look at their November video below to see what I mean. LinkedIn uses its Twitter account to remind followers of the various features it offers. With just under 2 million, a simple Tweet like the one above can have a huge impact.

It can convince people to sign up, and it can even spark interest in upgrading existing accounts. Their ShotOniPhone campaign is one of the most memorable and effective promotion examples in history.

In , Instagram alone had over 15 million posts hashtagged with ShotOniPhone. The idea was simple. Encourage people to share the photos they took on the new iPhone for a chance to be selected as a winner by a panel of expert photographers.

The image would then be used in advertisements on billboards and TV. The campaign highlighted the quality of the new phones, encouraged engagement, and bombarded all social media platforms.

No one could escape it. This is an example of perfect user-generated promotional content. iPhone14ProMax ShotOniPhone pic. Love it or hate it, when December comes around, you can be sure to see every other person posting their Spotify Wrapped. At the end of every year, Spotify compiles a fun and interactive video showing you your favorite artists, albums, and songs.

Alongside this, you can see how many minutes you have spent listening and a breakdown of the genres you listen to most.

It quickly took off on social media, with users boasting about how many minutes they spend with their favorite artists. To this day, I still boast about being in the top 0.

But it is. This saw thousands of videos with millions of views, each documenting life as a small business owner. From how they created their products to dealing with customer reviews and packing orders.

This trend shed light on thousands of up-and-coming brands and encouraged people to opt for smaller businesses rather than global conglomerates like Amazon. Making Stuff For The Stall Im Setting Up On Saturday🫧 resin popupshop resinpopupshop resinstall yes.

By teaming up together, they both received more memberships. The terms and conditions stated that you had to connect your JD Sports account to your Nike account. This means both companies would have received an increase in subscriptions.

This is a great example of promotional content because it attracts its target audience. Those who are likely to be interested in basketball are also likely to use the products that both JD Sports and Nike sell.

However, they went further than this. They promised to:. This obviously appealed to the target audience. The campaign created a brand persona that respected women and focused on natural beauty. This was and still is refreshing to see.

It elicited an emotional response and went viral. Despite it starting in , to this day, it continues.

And Dove continues to be associated with representing all kinds of women, ensuring brand loyalty. Their use of humor has garnered a cult following.

Despite it not seeming directly promotional, the content has helped the business pitch itself against their competitors. They also use them to promote more products. Having such a strong brand personality also draws in more followers, meaning more brand awareness and more customers.

She's still his favorite mom. This promotional content strategy has been incredibly successful, building a following of They have targeted their audience on TikTok in particular, with the hashtag SHEIN having over 30 billion views. This is a mindblowing statistic.

Check out an example of the trend below. Part of the campaign was to interview people about what it meant to do something like a girl as part of a social experiment. It was obvious this campaign was going to be a smash.

The emotional response from women all around the world was huge. The feeling of sexism finally being called out was a significant moment. Remember that god-awful but ridiculously catchy tune that went viral in ? If not, it was a little cartoon video with a song about all the dumb ways you can die.

It was everywhere. The internet, radio, TV, even iTunes! This was actually created by Australian company Metro Trains Melbourne to prevent people from messing around and falling on the train tracks.

But why not, hey? It did the trick! Rather than actively selling their products or telling you what you need to exercise, they were simply promoting a healthy lifestyle. Active lifestyle influencers clocked on to the hashtag, and it soon spread like wildfire through social media platforms, the internet, and TV.

People enjoyed it because it was a non-judgemental encouragement to get outside. Holidays are the best time to market products as the best gift options without being pushy.

While it's challenging to capture a shopper's attention during the holidays like Christmas or Black Friday , not all holidays are as hectic. Here's how BarkBox takes advantage of National Dog Day to provide a seasonal discount as it appeals to the company's target audience.

For eCommerce stores, clearances are a great promotion marketing campaign to clear inventory for a new product line. In their emails, American Eagle uses this sales marketing approach.

Lack of trust is a common factor for abandoning a cart. Customers may be apprehensive about the quality of your items or whether you are worth their money if your company is new. Social media contests are a great way to engage shoppers and keep eCommerce sales promotions fresh.

Contests also enable stores to create a large amount of user-generated content. Equator Coffees created a giveaway with four other brands on Instagram to increase their following and overall engagement. Define the promotional campaign's objectives depending on time of the year, type of audience etc.

There are discounts available for everyone at Best Buy, even if their "Back to School" promotion is geared toward high school and college students. Back-to-school sales in July and August allow parents to get their children ready for the new school year in September, for example.

The same is true for Black Friday and the holiday shopping season that follows, as well as any other time of year when there is a higher volume of purchases made by consumers.

A two-week campaign with emails calling out the various aspects of the promotion as well as showing promotional ads can be beneficial. You might like: 25 Creative Examples of Black Friday Deals. When it comes to an eCommerce sales promotion, the terms and conditions help explain everything about the deal.

Spelling out these terms and conditions in your exit-intent pop-up will help steer some customers back to the sale. Conditions such as tiers, scaling, and halts must be set before you set out on the promotional marketing journey.

In tiered discounts , the value of a discount adjusts as the customer's spending increases. In the following illustration, Pottery Barn employs a multi-tiered strategy:. You can apply an offer on numerous items separately or simultaneously or only to a single purchase per consumer based on the rules you set.

It's more likely that sales promotional programs will overlap. For example, in your marketing emails or promotional ads, specify whether a customer can utilize the offer in conjunction with another one you're currently offering. Whatever the situation, the most valuable offer should always be the one that helps meet business objectives while also providing the most value to a customer.

As an illustration, if your goal is to bring in new consumers, you'd present a special offer for individuals who haven't yet made a purchase. Consider featuring an added incentive, such as free shipping or free returns for additional impact.

It can be about products, website navigation , or the overall shopping experience. So, try to incentivise it to get more responders and eventually, boost sales.

Inclusive marketing is sort of a buzzword in the eCommerce world right now—and the good news is that you can use it as a promotional marketing tactic. when they factored minority groups into their messaging.

Many eCommerce stores are writing supportive copy, encouraging equal employment programs, and more. All they have to do is verify their ID to get started. While subscription-based models do increase revenue, it can be tough to recommend options and other products.

An affiliate simply chooses a product they enjoy and promotes them to their audience through different methods and earns profit for each sale that the product makes. The sales are tracked using the affiliate links from one website to another. Aside from a high return on investment, affiliate marketing helps to grow brand awareness and improve SEO through backlinks.

They have a dedicated landing page that outlines the core benefits of adopting the refill program. Rebag has a dedicated landing page that encourages referrals with a strong selling point.

You can also do lottery-style discounts to get more sign-ups, just like Living Spaces. This can help you get more details than just an email ID.

A pre-order campaign builds hype around the product and increases sales. It also helps to forecast demand for the products which helps stores boost their stock. Barnes and Noble show clever pre-order nudges on their product page.

They also add a nudge towards their loyalty program with a membership-only discount for pre-orders. No matter how big your eCommerce brand is, promotional marketing is always a good idea from time to time.

Now how you go about it depends on your intent, budget and goal—but here are some steps you must cover before:. From the way your navigation works to how well your search is optimized to how easily scannable your pages are—this is the first step that will ensure your sales promotion idea has a good starting ground.

When it comes to promotional marketing and ad campaigns, landing pages can be the ultimate conversion drivers.

Segmenting your email list also becomes a top priority for an upcoming sales promotion if you want visitors to your store to convert. Actively growing your email list to reach out to the right people when the promotions are in full swing, is also important.

You may even have to shorten the time between a query and when you provide an answer from the brand side. Making it easy for your followers many of whom will become customers during promotions to get through to customer support will also be crucial.

Define your marketing goals to start with—will your promotional marketing aim at more signups? Will it be only about conversions?

Online sample promotions for marketing campaigns - Sales promotion examples. “Free Gift with Purchase” promotion. Pre-launch promotion campaign. Branded bundle offer. Discount for Learn from some of the best email marketing campaigns we've seen, plus tips and an email planning template to help you get started on your Online promotion of your business can be incredibly powerful. Here are 14 online promotion ideas you can get started on right away Missing

As you might know, social media is considered the Holy Grail of digital marketing. Social media contests or giveaways are definitely some of the best sales promotion strategies that help grow your reach, drive site traffic, and generate leads. It also serves as a promotional messaging technique that offers a business's views on community matters.

But, it is sometimes tricky to come up with a strategy for your contests…. Not to worry, here comes some interesting social media sales promotion ideas that get tons of engagement:.

Bulletproof coffee asked competitors to tag a buddy in a comment to enter their giveaway :. Referral marketing is one of the best promotional advertising examples that make use of recommendations and word of mouth to multiply your customer base through the networks of existing customers.

In other words, referral marketing is one of the most amazing promotional advertising examples that turn your current customers into brand advocates. Since referral programs work as powerful word-of-mouth marketing tools , they will work as one of the best promo activities. As you might know, customers who are referred to you are four times more likely to buy.

Recurring sales is also one of the best sales promotion tools which aim at encouraging repeat purchases. This tactic brings about predictable revenue, expands your customer base, increases customer retention, thus, driving more revenue.

Unlike traditional one-off sales, recurring sales strategies help establish a deeper relationship with customers to attain high customer retention.

Recurring revenue can come in different forms, varying from industry to industry. Some of the most popular recurring sales examples are long-term contracts; auto-renewal subscriptions; usage-based subscriptions; hybrid billing; freemium; user-based billing….

Want to discover new promotion ideas? Keep reading! Sales promotion is a set of marketing technologies designed at increasing brand awareness and stimulating demand for specific products. In short, sales promotions are marketing and communications activities that maximize sales and revenue. In marketing, promotion refers to discounts, gifts, coupons, free things… It is one of the most crucial components of the promotion mix.

Promotions are usually only available for a limited time , making them so tempting. B2B sales promotion can be seen in several campaigns such as branded gifts, limited-time offers, or first purchase coupons. Marketers create video ads and banners for promotions, and then use them on different channels such as :.

Your sales promotion campaign should include these eight critical factors to effectively catch your clients' interest:. BOGO is one of the most common types of sales promotions. It can help increase sales by offering two of a popular product at a discounted price for a limited period and creating a sense of urgency.

As a matter of fact, sales promotions are appealing to customers and business owners. You can use various forms of sales promotions in a variety of industries. Coupons, contests, and sampling are three types of sales promotion activities that are regularly used.

No customers like missing out on big deals! However, like any marketing strategy, sales promotion is not without its challenges. When implemented correctly, it can help you increase revenue, plan growth, expand your market, retain more customers, and ultimately enhance your profits.

Superb eCommerce platforms provide users with great plugins and extensions to successfully implement their sales promotional campaigns. For instance, Magento promotions extension or Shopify free shipping bar….

Hope that you have sufficient information to implement successful sales promotion campaigns after reading this article. By the way, LitExtension — 1 Shopping Cart Migration Expert is delighted to help you re-platform to a more powerful eCommerce platform to flourish.

In any case, if you have any questions about our data migration service, feel free to contact our customer support staff or join our Facebook Community for more informative eCommerce insights.

Camellia is a seasoned professional writer with over five years experience researching website builders and e-commerce platforms. She has published over articles making her a respected voice in the industry. Camellia has strong academic credentials including qualifications in statistical analysis and a certificate in market research.

By keeping up with trends and rigorous testing, Camellia delivers engaging, helpful content to support informed decision making for her readers. com All Rights Reserved. Home Store Growth Marketing Strategies.

Feb, in Marketing Strategies , Store Growth. Let's dive in! Need Help to Migrate Your Store? GET ALL-IN-ONE MIGRATION PACKAGE. You may also want to read: The Quick Guide to eCommerce Shipping for Beginners 10 Important Sales Analytics to Watch For Revenue. Want to Migrate to Shopify?

MIGRATE TO SHOPIFY NOW. Check out how to use social media to grow your business: Leverage Social Media to Elevate eCommerce Strategy: 6 Ways 14 Sales-Boosting LinkedIn Tips to Help You Grow Your Business 7 Ways to Make Social Media a Part of Your Sales Plan.

More information: Pricing Strategy Examples: 10 Best Strategies for SMBs Increasing Sales for an eCommerce Website with Affiliate Marketing. Bonus reading: 8 Ways to Improve eCommerce Site's User Experience to Increase Sales How to Use Video Marketing to Boost Your Ecommerce Sales Strategy.

Sales Promotion. What is considered the most common type of sales promotion? What are the 4 types of sales promotion? Product bundling Loyalty program promotions Flash sales and discounts Holiday sale promotion. Previous Post eCommerce Optimization — Everything You Need to Know About Optimizing your Website Next Post 9 No Lose eCommerce Strategies to Boost Your Leads In Camellia Camellia is a seasoned professional writer with over five years experience researching website builders and e-commerce platforms.

Free samples 2. Buy one, get one free deals 3. Free shipping and returns 4. Implement a tiered loyalty program where customers earn points based on their purchases, which can be redeemed for discounts, exclusive offers, or even free products.

Hot Tip: Consider offering double or triple points during promotional periods to incentivize customers to spend more and accelerate their progress in the loyalty program. Humans are curious by nature.

Using smart calls-to-action CTAs and modules, you can assign different discount amounts to potential customers based on their purchase history or behavior. Once you get those customers to your website, they're already one step closer to making a purchase.

We planned a mystery sale for one ecommerce client using smart CTAs. We calculated the discounts based on this formula:. Each contact that visited the site saw a personalized banner that revealed their discount amount.

At Human, we can help you use smart CTAs to personalize your promotions and maximize your net profit. See how Human can grow your ecommerce business through email marketing. Product bundles allow customers to enjoy multiple items at a discounted price. By combining your best-selling or related products into attractive bundles, you provide added value and encourage customers to increase their average order value.

For example, bundle complementary skincare products or create curated gift sets for special occasions. Social proof, such as customer reviews, testimonials, and user-generated content UGC , is a powerful tool for building trust and credibility.

Display detailed reviews and ratings prominently on your website to showcase the positive experiences of previous customers. You should also encourage customers to share their own reviews and experiences to beef up your social proof content and persuade potential buyers.

Did you know that, in , global email sending volumes reached all-time highs on both Black Friday and Cyber Monday? Brick-and-mortar retailers like Walmart are already using this tactic to extend their sales and increase revenue.

You might be hesitant to promote your deepest discount early, as it can potentially cannibalize your actual Black Friday and Cyber Monday profits.

However, when we run this promotion for our clients, we continue to see record-breaking revenue days on Black Friday and Cyber Monday.

Discover more hacks for increasing your Black Friday and Cyber Monday revenue with these Black Friday and Cyber Monday Ecommerce Ideas. Collaborative contests with other brands can be a gamer changer when it comes to expanding your reach and engaging a wider audience.

Try partnering with complementary businesses; you can create joint promotions or giveaways that encourage people to follow, tag friends, and engage with your brand on social media. These contests can go a long way in generating user-generated content, increasing brand exposure, and attracting new customers.

Offer discounts, store credits, or other rewards to both the referrer and the referred customer when a successful referral is made. This not only drives customer acquisition but also taps into the power of word-of-mouth marketing, since customers are more likely to trust recommendations from people they know.

Aim to continue promotions outside of Christmas in December. Coming up with unique holiday promotion ideas for your online store can be tricky, but there are other ways to sneak in some extra promotions before the year ends. These early promos allow you to fit in another promotion right before Christmas, during a time when there's a little less competition for inbox space.

Encourage customers to sign up for your newsletter by offering a discount or exclusive offer as a reward. This helps you build your email list, which becomes a valuable marketing channel to communicate promotions, product updates and personalized offers.

Pre-order campaigns generate buzz and excitement for upcoming products or limited editions. Give customers a chance to secure their purchase in advance, often at a discounted price or with exclusive perks. This promo type not only helps you gauge demand and plan inventory, but it also creates a sense of exclusivity for customers who want to be among the first to own the latest products.

Run special promotions a few weeks in advance, encouraging customers to shop in preparation for a holiday. Customers will have enough time to purchase your products as gifts or for themselves , so they arrive on time for a holiday or major event. Limited-time offers create a sense of urgency and scarcity, compelling customers to make a purchase before the opportunity is gone.

Set specific time frames for discounts, free shipping or exclusive deals to create a "now or never" mentality. Then, highlight the limited nature of the promo to motivate customers to take immediate action and make a purchase. BOGO promotions are a customer favorite. This strategy is great for promoting products people use or need to replenish regularly, and for introducing new items to customers.

For example, when a customer buys a certain product, they receive an additional item from the same brand as a free gift. Businesses are finding ways to profit from unconventional holidays, such as National Pizza Day or Talk Like a Pirate Day. Crew, for example, ran a promotion on National Donut Day June 5th by serving complimentary donuts in all their stores.

Fashion and donuts are pretty unrelated, but the free food was an excellent incentive to increase foot traffic in stores. Check out the National Day Calendar to see all the quirky holidays you can use for your ecommerce promotions.

Free shipping is a powerful incentive for customers who may be hesitant to complete their purchase because of additional shipping costs. Consider offering free shipping on all orders or for purchases above a certain value.

This strategy removes a potential barrier and shows customers the convenience and affordability of shopping online. Allow us to help you run your ecommerce email marketing campaigns and year-round promotions.

Whether you need guidance developing promotion calendars, creating emails, ads and website banners, or tracking and measuring promotion success, Human has you covered. Topics: Ecommerce Marketing Conversion Rate Optimization CRO.

Hey there! I'm Rochelle Willoughby, the Director of Acquisition and Monetization at Human. I hope you can learn from my experiences and take your marketing campaigns to the next level!

overview about us services contact us blog. July 26, Rochelle Willoughby. Table of Contents 20 Ecommerce Promotion Ideas 1. Flash Sales Collaborative Contests 2. Exclusive Discounts for Subscribers Referral Programs 3. Cart Abandonment Recovery Christmas in July Newsletter Sign-Up Discount 5.

Cashback Incentives Pre-Order Campaigns 6. Loyalty Programs Mystery Offers Limited-Time Offers 8. Product Bundles