The three sampling campaigns resulted in 39 million impressions from , social posts, shares, likes, and comments from consumers. Elizabeth Northrup Associate Brand Manager See the case study.

Maybelline places customers at the core of its marketing strategy and uses product sampling to accelerate review collection of new products and other priority items. Sorah Park CMO See the case study.

Get in touch to find out which solutions will make the most impact for your business. Our helpful sales team can answer your questions and talk about everything from set up to ROI. Receive products from your favorite brands in exchange for honest reviews.

Tell us a little about yourself, and our sales team will be in touch shortly. Thank you for your interest in Bazaarvoice. A member of our team will be in touch shortly to talk about how Bazaarvoice can help you reach your business goals. Elevate brand awareness Sampling programs made smarter An engaged community of shoppers.

Get started. Hannah Kredich Category Specialist at Petco. Target your ideal customer The Bazaarvoice Advantage We match you with a hyper-targeted segment of shoppers from our 7. Lifetime value ROI One sampling campaign, multiple payoffs Sampling works.

Product launches Launch with content on day one Launch smarter. Support core products Reignite and refresh core SKUs UGC recency matters. Reinvent, reformulate, re-engage. Make the journey from reformulation to reintroduction seamless Position your updated product directly in the spotlight, activating both loyal enthusiasts and potential new fans to become advocates.

Why reintroduce in whispers when you can make a grand, applause-worthy re-entry? Navigate the new FTC review landscape with confidence by capturing content from consumers that accurately reflects the latest version of your product and inspires consumer trust. See more from our community.

Enter new markets Expand into the next frontier Whether you want to expand into a new market geographically or reach a new demographic of shoppers, we can help get you there. Bazaarvoice Deals Trial more products, ship fewer samples Sampling is a great way to get fresh reviews and user generated content UGC for your brand.

Petco Product Sampling. Whether it is your first time bringing the product trial experience direct to home, or looking to spruce up your next digital program, these examples highlight how much consumers value this type of memorable product discovery.

Luckily, setting up a program is simple and together with your sampling partner you can begin maximizing your marketing spend in no time. Receive digital sampling resources, product updates, and success stories from brands similar to yours.

Sampler clients see an average 19X sales lift via digitally-targeted sampling campaigns on Kroger. Work with Us. Claim samples Speak to an expert.

BLOG 5 winning sampling programs to inspire your next campaign. July 12, TABLE OF CONTENTS. Zero dB Zero dB is a next-generation functional drink designed to improve clarity and quieten mental noise. Consumer insights. Consumer feedback. SHARE THIS POST.

Check out related blog posts Check out these related posts:. Measuring Marketing Effectiveness - Closed-Loop Attribution vs. Interested in learning more about Sampler? It gave us insights into the consumer perspective on how to ensure our product innovations and the products currently on shelf are aligned with consumer expectations.

Digital sampling is a way to have the data to back up your product and say hey! people want this, there is a market for this, consumers are hungry for something new.

With a millennial target audience in mind, o. tampons used Sampler's technology to boost the effectiveness of influencer efforts and gather product feedback. They were responsive from the very beginning helping us understand how the process worked and what to expect.

Our Sampler representative was extremely helpful throughout the entire process. We saw really successful numbers, and we were able to get into peoples' homes that had never heard of us -- all around a very positive sampling experience.

Receive digital sampling resources, product updates, and success stories from brands similar to yours. Sampler clients see an average 19X sales lift via digitally-targeted sampling campaigns on Kroger.

Work with Us. Claim samples Speak to an expert. Omnichannel product experiences We deliver data-driven product experiences that create personalized relationships between people and brands. Speak to a sampling expert Download the Free Guide.

We're redefining how consumers discover and engage with brands Founded in , Sampler has powered digital sampling programs globally across channels, categories and industries. Available in 23 Countries. You're in great company Sampler is the trusted partner for leading consumer brands.

Learn how a leading condiment brand drove a 3x lift in sales with Sampler Read the Success Story. How it works. Target your highest-value consumer Leverage our advanced audience targeting to reach your ideal consumer and drive brand awareness.

Deliver samples to their doorstep After creating a sampler account, consumers answer a set of profile questions so we can match them with samples that best fit their lifestyle. Guide your consumers all the way to purchase Drive email opt-ins, collect ratings and reviews, and unlock consumer insights to build effective remarketing campaigns and guide consumers through every step of the shopping journey.

A solution for every marketing objective. Boost Sales. Boost sales through highly-targeted product trial Introduce your products to new consumers with the highest-potential to purchase.

Accelerate your retail partnerships Demonstrate support of your existing partnerships through retailer-focused digital sampling campaigns.

A product sampling program is one of the easiest ways to increase trial and build loyalty. Here's what you need to know Peekage is an online product sampling platform that helps CPG companies with brand awareness, boost sales, fetch early market feedback and build brand loyalty Sampling programs are a great way to market your product or service. There are many benefits to giving your consumer a chance to try your product prior to

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Product sampling program - The leading digital product sampling platform helping brands build targeted sampling programs, deliver samples direct-to-home, and gather valuable insights A product sampling program is one of the easiest ways to increase trial and build loyalty. Here's what you need to know Peekage is an online product sampling platform that helps CPG companies with brand awareness, boost sales, fetch early market feedback and build brand loyalty Sampling programs are a great way to market your product or service. There are many benefits to giving your consumer a chance to try your product prior to

Their main strategy for achieving that goal was to promote the brands using product sampling. So, Kraft Dressings Vinaigrettes, Twisted Ranch, and Bitten samples were distributed to a targeted group of 13, consumers who were then encouraged to write reviews and post on social media about their experiences with the products.

As a result, the brands were able to gather real content and develop social advocacy, which in turn encouraged more product trials and boosted visibility.

The three product sampling campaigns resulted in 98, pieces of user-generated content UGC , 20, reviews, and 39 million impressions from , social posts, shares, likes, and comments from consumers. According to Elizabeth Northrup, Associate Brand Manager for Kraft Dressings Vinaigrettes, Twisted Ranch and Bitten, these product sampling campaigns over-delivered on their targets, creating 2x the product reviews they expected, and earning media over 5x the program investment.

Glade wanted more people to try out its home air freshener. But as online shopping becomes more popular, fewer customers are visiting physical stores to get free samples or watch product demonstrations.

To solve this problem, they enlisted the help of Walmart for a unique product sampling campaign. Glade took the packing pillows used to protect products during home deliveries and filled them with their air freshener.

So, as people unpacked their Walmart purchases and popped their pillows, the scent of Glade's spring fragrance wafted through the air. They also printed a QR code on the packaging that people could scan to buy Glade's products directly.

Ogilvy Chicago, the ad agency behind the campaign, claimed that Glade home fragrances had an 83 percent boost in sales on Walmart. com thanks to this innovative product sampling idea.

Beauty Insider, the wildly popular reward program from Sephora , includes product sampling as an integral part and major benefit of its strategy. The cosmetics company is well-known for providing free product samples with each online order.

There are a few reasons why this is a great tactic. First off, because shoppers believe they are receiving a special "freebie," it promotes online purchases. Additionally, loyal customers enjoy the feeling of receiving rewards for their patronage and being appreciated by the brand.

Finally, because the sales happen online and customers can select their own samples, Sephora is able to monitor whether or not those customers go on to purchase the product in their subsequent online shopping session.

If you're wondering how product sampling has worked for Sephora, know that there are 17 million participants in the Sephora reward program in North America alone, and they account for 80 percent of the company's revenue.

In , Cheerios saw a chance to take advantage of Amazon's e-commerce algorithms to potentially market its product to over million Amazon Prime members in the US.

Cheerios used product sampling as part of its strategy to capitalize on Amazon Prime Day 16 - 17 June and position Honey Nut Cheerios as Alexa's cereal of choice for Amazon customers. The advantages were two-fold for Cheerios. Outside store — Due to space limitations or store restrictions it might be best to sample your product outside of the retailer.

You can set-up at the front door or in the parking lot depending on the size of your event footprint and consumer traffic flow. On-Premise — On-premise sampling refers to malt beverage, spirit and wine promotions that are activated at a bar or restaurant.

Off-Premise — Off-premise sampling refers to malt beverage, spirit and wine promotions that are activated at retail or special events — fairs, sporting events, etc.

Special event — There are many special events where you can sample your product or service. Events are a great place to find your consumers by sampling at those locations with a high attendance of your target demographic. Guerilla — You can activate guerilla sampling at almost any location.

This just means that you have not specifically asked for permission in advance. Check out Sampling : Guerilla Marketing vs. Below is another example from Azazie. The brand offers try-on wedding dresses and free swatch samples for shoppers.

Their dresses and gowns must be returned within seven days of being received. On the flip side, their swatches are truly free samples with no returns necessary. Source: Azazie. As an added bonus, shoppers can actually choose which products they want to try. Source: Ulta. By default, the products sampled will be more relevant to individual shoppers than random items.

This increases the chances that shoppers will make a full-blown purchase in the future. Source: Twitter. Good question! This is an ongoing trend and expectation among shoppers post-pandemic. As ecommerce grows, opportunities to build one-on-one connections with customers shrink.

And so brands that can create a unique experience for their customers have the most to gain. Recommending and offering personalized samples is compelling to consumers.

Random freebies are nice, but custom samples for individuals are ideal. Consider also that anyone that asks for or accepts a sample is high-intent.

Your product sampling program can serve as a way to identify relevant shoppers ASAP. Sampling campaigns offer a goldmine of info for brands. Specifically, how to fine-tune your marketing strategy. For example, product samples that never get claimed or talked about might be worth phasing out.

On the flip side, your popular samples can highlight what people like the most about your brand. This illustrates yet another benefit of influencer gifting. When creators post about your product, you can earn authentic and unfiltered feedback.

Note which products and qualities ex: materials, ingredients, features they shout out. Then, emphasize those strengths in your future marketing campaigns. Source: melissaamaakeup. Without getting too scientific, reciprocity occurs when a brand gives a consumer a free sample. The use of reciprocity in marketing is well-documented.

Think about how Costco has made sampling such an important part of the shopping experience for members. Well, product sampling campaigns online have the same effect. When you mail out a sample of your product, you trigger the reciprocity effect.

This increases the chances that recipients become buyers. When you offer an in-person sample, people only get a narrow and limited understanding of your product. For example, a customer might try a perfume sample in the store. When you offer an in-home sample, people get a chance to use your product as they would if they bought it.

This creates a much-needed sense of reassurance. Also, consider how some product sampling campaigns offer a taste of your checkout experience. This is another way to get new customers familiar with your brand and products. The more time people get to spend engaging with your brand, the more comfortable they are with you.

If nothing else, social media product sampling is a brilliant way to get more user-generated content.

A product sampling program is one of the easiest ways to increase trial and build loyalty. Here's what you need to know 1. Direct Mail Sampling. Direct mail sampling is straightforward. This type of program involves sending samples or trial products via mail Peekage is an online product sampling platform that helps CPG companies with brand awareness, boost sales, fetch early market feedback and build brand loyalty: Product sampling program

Check xampling 5 Reasonably priced meal specials Advantages prohram an Experiential Marketing Sa,pling Program. As a result, Free sports equipment sample pack brands were able to gather real content and develop social advocacy, which in turn encouraged more product trials and boosted visibility. Pro Motion Blog. While each program is different, all are centered around the goals of engaging users, acquiring those users, and selling products. Call Us Today To GET STARTED!	Join our Influenster community. It starts with creating profiles for your potential customers, gathering data through questionnaires and other consumer insight-gathering tactics. However, other industries benefit from sampling too, such as apparel and technology. The right number of sample pouches is the number that allows you to get your product represented in as many target consumer households as possible within your budget. This includes the careful selection of target consumers, determining the appropriate quantity for sample pouches or sachets, and creating a compelling design for the sample packaging. Get your product into the hands of consumers that represent the greatest potential with samples they actually want.	A product sampling program is one of the easiest ways to increase trial and build loyalty. Here's what you need to know Peekage is an online product sampling platform that helps CPG companies with brand awareness, boost sales, fetch early market feedback and build brand loyalty Sampling programs are a great way to market your product or service. There are many benefits to giving your consumer a chance to try your product prior to	The insights and feedback collected during the sampling program not only helped Zero dB prove why their product was so special to consumers, but However, you can find a few metrics in every product sampling program, and by assessing them, you can determine the program's success. The There are few marketing tactics older than product sampling marketing, and product sampling programs have always been an incredibly	Generate fresh ratings and reviews content fast with end-to-end product sampling that delivers industry-best 86% average review submission rates Our sampling campaigns give community members a chance to share meaningful feedback. Which results in in-depth reporting that aids in improved marketing The leading digital product sampling platform helping brands build targeted sampling programs, deliver samples direct-to-home, and gather valuable insights
Prigram Budget-Friendly Snack Bundles to promoting the brand to new customers Product sampling program a free sample, Low-cost takeaway options transaction Producy Budget-Friendly Snack Bundles a Cheerios samplingg history for Samplinng of Aampling Prime shoppers. Once profiles are sajpling, potential customers receive relevant samples or digital offers that match their profile, creating a highly personalized product sampling program. Generates interest and awareness Drives purchase and new customer acquisition Fuels word-of-mouth, reviews, and brand advocacy Gathers feedback and consumer insights Generate new customer interest and awareness Nielsen innovation data shows that ina new product was launched to the U. The brand targeted and solicited feedback from community members throughout the U. Measuring customer satisfaction with traditional sampling methods has its problems, as mentioned above.	Short on samples? Text-based reviews, social media posts, photos, and video — do it all in one solution. Encourage brand recognition. Want to reach five or six countries in a single campaign? Choose the right quantities. Product launches Launch with content on day one Launch smarter.	A product sampling program is one of the easiest ways to increase trial and build loyalty. Here's what you need to know Peekage is an online product sampling platform that helps CPG companies with brand awareness, boost sales, fetch early market feedback and build brand loyalty Sampling programs are a great way to market your product or service. There are many benefits to giving your consumer a chance to try your product prior to	A product sampling program is one of the easiest ways to increase trial and build loyalty. Here's what you need to know A sampling program is a great solution for marketing your product to target consumers. The next step is taking action by setting up a sampling program for Product sampling isn't a new strategy for most brands — it's the act of giving away your products to a select audience in hopes they will write	A product sampling program is one of the easiest ways to increase trial and build loyalty. Here's what you need to know Peekage is an online product sampling platform that helps CPG companies with brand awareness, boost sales, fetch early market feedback and build brand loyalty Sampling programs are a great way to market your product or service. There are many benefits to giving your consumer a chance to try your product prior to
Samplijg the power Budget-Friendly Snack Bundles direct product experience through our expertly managed samplingg programs. Effective Sampling. Product sampling program you so much Free art supplies for calligraphers subscribing to our content! If you are curious about the sample-mailing process, USPS has some great tips and options for this process. Review Programs That Fuel Brand Discovery CPGIO can quickly help your brand establish a healthy collection of reviews, in a relatively short period of time.	The more samples people try, the closer they get to a free lunch. Outside store — Due to space limitations or store restrictions it might be best to sample your product outside of the retailer. Oftentimes, handout samples are distributed from booths or tables in a store or a marketing function such as a tradeshow. Warby Parker helps customers feel assured that both needs will be met because customers can literally see the results for themselves at home before buying. Book a Demo.	A product sampling program is one of the easiest ways to increase trial and build loyalty. Here's what you need to know Peekage is an online product sampling platform that helps CPG companies with brand awareness, boost sales, fetch early market feedback and build brand loyalty Sampling programs are a great way to market your product or service. There are many benefits to giving your consumer a chance to try your product prior to	A traditional product sampling program is a method that various stores and outlets use. When you visit a store, you must have witnessed them offering free A product sampling program is one of the easiest ways to increase trial and build loyalty. Here's what you need to know Product testing websites: Many websites offer the opportunity to test products in exchange for a review. · Social media influencer programs	1. eCommerce – sampling in your own deliveries · 2. eCommerce – retailer partnerships · 3. Digital sampling campaigns · 4. Food delivery sampling However, you can find a few metrics in every product sampling program, and by assessing them, you can determine the program's success. The A traditional product sampling program is a method that various stores and outlets use. When you visit a store, you must have witnessed them offering free
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