Sampling Activation Platforms

Engage them throughout their shopping journey. And watch those orders roll in. Engaged shoppers attract new shoppers.

Mobilizing brand loyalists and new fans alike is crucial. Your shoppers will feel a stronger connection to your brand after engaging with you and your loyalists.

Making conversion easier. The Influenster community is full of shoppers who love your brand. Activate an already engaged base. Watch the new customers come running.

Good content is good. More good content is great. Reach out to the Influenster community. Watch the reviews, photos, videos, and ratings roll in. Get in touch to find out which solutions will make the most impact for your business. Our helpful sales team can answer your questions and talk about everything from set up to ROI.

Receive products from your favorite brands in exchange for honest reviews. Tell us a little about yourself, and our sales team will be in touch shortly. Thank you for your interest in Bazaarvoice. A member of our team will be in touch shortly to talk about how Bazaarvoice can help you reach your business goals.

Get started. Let shoppers pick the right product for them Estimating sizing, makeup shades, or what pet food formula is preferred can be tricky. Offering CashBack allows shoppers to buy the right version of your product for them. Sample products that are traditionally hard to sample Sampling things like frozen foods or DIY equipment can be tricky.

No shipping required. It's about finding ways to bring your brand to life so that people can interact with it on a personal level. There are many ways to do this, but in this post, we'll focus on 10 real examples of brand activation.

These should give you some ideas of how you can get started with activating your own brand. Let's dive in! Read more: 30 Most Inspiring Brand Activation Ideas. Brand activation means providing a brand experience for customers to increase brand awareness and brand presence.

The interesting news about brand activation is that it could happen in any place to provide a surprising brand experience. From music events to beauty salons and even local restaurants use brand activation methods and provide special offers at least in their first stages of establishment.

Brand activation aims to provide a different, new brand experience for the target audience to make them brand ambassadors and representatives. Various companies use several practices to enhance brand presence in customers’ lives by offering a unique experience.

Brand activation marks the difference between your business and the competitors. Read more: A Simple Step-by-Step Guide for Brand Activation. Brand activation campaigns are a great field of experience for brand stylists and designers. Brand activation examples include new immersive interactive designs in pop-up stores and site-specific temporal or immanent experiences.

You will explore 10 cool brand activation examples by well-known international brands in the following. Starbucks Canada opened a sparkle pop-up store to introduce a new series of carbonated drinks in a clean and beautiful place.

Many Toronto-based bloggers and influencers welcomed this new experience, took part in this pop-up store, and made these Starbucks beverages hot on social media.

Starbucks Canada designers appropriated a great place to this new series of ice tea drinks and introduced them to followers and Starbucks customers.

Starbucks offers several carbonated drinks using Sparkle's name, and that's the principal theme of the Sparkle pop-up shop. Another successful brand activation that also deals with tea and beverage belongs to Lipton Ice Tea, which, as you know, is available in 5 flavors.

Lipton runs a brand activation for its ice tea giveaways before 8 in the morning with the hashtag beadaybreaker. Lipton directly addresses its target audience with a surprising free ice tea on Friday morning with this experimental campaign.

The idea of running a campaign at certain times of the day is so interesting and maybe useful for other brands across the world.

The easier it is for consumers to share their experiences with your company on social media, the more often they will.

Technology can be a great tool to help market, rebrand, or introduce a brand. It can help your brand reach audiences in different areas and encourage business growth. This helps the campaign go viral, letting more people know and engaging users in the online brand activation.

It can be implemented anywhere from an in-store display to a large event interactive panel and allows you to create a more relevant and meaningful experience.

Use Flaminjoy to engage customers during a brand activation with product pictures that speak their language on large screens placed in-store.

Or, you can gather User-Generated images using dedicated hashtags and display them live, during your event. This allows you to:.

Decide on one campaign to move forward, plan the logistics and use your brand playbook, value propositions for key targets, brand personality, character, voice, and experiences to your advantage.

Putting on a brand activation event or campaign can help you increase brand awareness, impressions, and ultimately bring in new customers.

Using tactics like experiential marketing, digital campaigns, influencer marketing, and in-person or virtual events, you can engage your audience in a more personal way. The festival that clothing brand Revolve puts on every year at Coachella is an excellent example of brand activation that uses a combination of experiential and influencer marketing tactics.

This event is often known as the celebrity party of the year, with the brand hand picking influencers to wear and promote their products during festival parties. Their influencer strategy relies just as strongly on micro and midtier influencers as it does on its stars.

Revolve requires its influencers during events to post twice a day using pre-designated hashtags to promote the brand. Each of these annual events is a brand activation to bring in sales and drive awareness for the brand. With the help of influencers, Revolve has successfully bridged the gap between fashion and influencers in a way that few others have been able to replicate.

Using Flaminjoy, you too can generate influencer marketing campaigns where influencers use your hashtags and connect with your audience. Using the analytics feature, you can then track and analyze which of them are the best fit for your brand, curating an array of influencers to sell directly to consumers.

And with Flaminjoy by their side, Top Line succeeded in revamping their online store without losing sight of their years-long identity. The brand decided to capitalize on their strongpoint: an audience with a clear affinity for visual experiences. Using Flaminjoy solutions stemming from the latest martech innovations, Top Line developed and implemented a Shop your Mood feature.

This fully digital brand activation increased conversion rates and kept visitors lingering across Top Line product pages longer than usual. Find out more about how Top Line built a winning strategy solely on social media assets in a span of a few days in this Beauty Industry Case Study.

However, in , Samsung managed to do just that. The Samsung Live Museum was launched on the International Day of Museums and democratized art and its curation by exhibiting Instagram photos as art, in real time.

This custom design for all screen types made sure the brand was shining on the big screen, mobile and in-store displays. Countless ad design templates meant that Samsung could test different ways of formatting branded or UGC content , and choose what worked best for this particular brand activation.

With Flaminjoy, you can innovate brand activations in no time. Sign up for a free demo or request a personalized offer to get started today.

How to Develop a Brand Activation Strategy that Works with examples Influencer Marketing January 4, 8 min. What is brand activation? Depending on your brand, industry, and audience, there are different types of activation campaigns that might yield the best results: Experiential marketing — offering customers an experience at the point of purchase.

Need tips for engaging directly with your target audience? Check out these brand activation ideas to build excitement and brand awareness Generate brand awareness by tapping into the Influenster community to drive traffic online and in-store With Eventtia, you can generate multiple brand activations limited only by your imagination. Our versatile, API-powered brand activation management software

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Twix sampling activation 2008

Sampling Activation Platforms - A full-service marketing agency that can plug into any stage of the planning process, Evolve connects brands and consumers through transformative experiences Need tips for engaging directly with your target audience? Check out these brand activation ideas to build excitement and brand awareness Generate brand awareness by tapping into the Influenster community to drive traffic online and in-store With Eventtia, you can generate multiple brand activations limited only by your imagination. Our versatile, API-powered brand activation management software

Unleash the FOMO factor by empowering your customers to rave about their experiences on social media. Experiential events, pop up shops, presentations, you name it. Want shoppers to post on social? Leave reviews? Get your shopper the perfect version of the product for them.

Size, shade, specs, you name it. Encourage shoppers to buy with a CashBack offer. They get the product they need and want, you get high-quality user-generated content UGC. You set the parameters. Shoppers make the purchase. We refund them through PayPal. You profit from the wealth of fresh UGC.

Show your hero products some love. Ask your loyal fans to share a social post to drum up some hype. Bonus points if your product supports a good cause. Reward your biggest advocates. Watch the content roll in. This works best for products where shoppers know, use, and love it already, or for those brands who align with a cause shoppers can get behind.

Learn how to activate your customer base. Engage them throughout their shopping journey. And watch those orders roll in.

Engaged shoppers attract new shoppers. Mobilizing brand loyalists and new fans alike is crucial. Your shoppers will feel a stronger connection to your brand after engaging with you and your loyalists.

Making conversion easier. The Influenster community is full of shoppers who love your brand. Activate an already engaged base. Watch the new customers come running.

Good content is good. More good content is great. Reach out to the Influenster community. Watch the reviews, photos, videos, and ratings roll in. Get in touch to find out which solutions will make the most impact for your business. Our helpful sales team can answer your questions and talk about everything from set up to ROI.

Receive products from your favorite brands in exchange for honest reviews. Tell us a little about yourself, and our sales team will be in touch shortly.

Providing individual free samples of brand products for customers always works, but especially after the covid pandemic, it is more effective. It is a good brand activation idea to identify products or brands' target audience to give them the product freely if they write about it on social media or, even better, if they share its pictures with its giveaway's hashtag.

Several types of businesses, from wearing and fashion brands to consumer electronics and food brands, use free giveaways to increase brand awareness and provide a unique and amazing experience for their customers. We all know that every business solves a need or problem.

What makes a well-known and reliable brand different from its competitors is how it solves a problem and makes a difference. Problem-solving thinking and ideas have an important impact on brand activation. Several ways are accessible to showcase your business solutions, and brand activation boost all these marketing actions.

To gain more market share, brands should clearly describe their unique service or product. A classic example is that if you want to sell paint to young artists, you can use a large urban canvas with several types of colorful pigments to please your target audience.

However, economical returns should be considered carefully to avoid any marketing loss. The point of brand activation is to please brand or business customers with what they like rather than what the brand offers. The problem-solving process might take a while, and that's when a business can take advantage by tracking the problem-solving process.

For example, weight loss supplement providers run social media campaigns. Their social media users' customers share their experience with their social network connections who might be brands next customers. The tracking problem-solving process could happen smartly using various drip or variable-based content marketing.

Every month, several trends could happen in various types of social media networks that represent people's behavior and lifestyle. Well-known brands take advantage of trends by participating actively in them and representing their closeness to their customers' interests.

Modern brands take part in various opportunities by offering special offers and seasonal discounts to better market share. Trends show people's sentiments, and a brand can attract customers emotionally by active participation in trending-related topics. One of the most effective brand activation ideas is to organize a special event to host very important people.

Wearing and fashion brands regularly use this idea to make people more excited and curious about their new shop or products.

However, several types of events are designed by various brands, but their primary target is to build and reinforce a close network of relationships. By the way, this exclusive event can take place in a café, restaurant, or a party in which people interact with each other and enjoy brand companionship.

Today, the digital product concept is a part of people's everyday experience, and they interact with several types of visual content. Brands use various advantages of technology to make sure their procedures take place with high returns.

Using innovative technology for start-ups and new technology brands is a must. Even clothing and design brands, beauty and skincare brands, and restaurants can use technology to automatize some of their everyday activities.

When brands run a party to introduce their new products series or brand activation of their new lines, they offer some free testing to their representatives and salespeople and receive feedback. They use this feedback to ensure that the final customer is satisfied with the product.

Before coronavirus pandemic beauty and make-up brands used to distribute their new products in such exclusive events, today they used a single package for hygiene. They can send it to customers using cutting-edge beauty sampling technologies. Brand activation is not necessarily a press release or formal annunciation.

It can also be more funny and interesting to please people with their desired items. However, arranging an engaging program to entertain your guests is not such a simple task. You should make sure that everything is planned pleasantly and consider engaging participants with suitable programs. This is a wonderful situation to turn your potential customers into loyal customers who act as your brand ambassador.

People love influencers and celebrities, and it's always a good brand activation idea to feature some influencers on the program.

They have their followers who will add to the regular audience of a brand activation campaign. Some influencers and bloggers are famous in their industry, making their comments and recommendations more effective in developing marketing activities and brand activation.

Depending on the duration of the event and its type, brand activation should feature several surprising elements to engage and entertain very special guests. Brands invite many guests and perform several programs to balance entertaining all guests from various generations.

For example, in brand activation campaigns, one surprising and amazing item is featuring singers and music artists who perform a memorable song right in the event.

Consider brand activation as a party with very important guests, and do your best to please and entertain your guests. Pop-up stores appear suddenly in various neighborhoods across cities, and local people are surprised to see them in their neighborhoods.

Pop-up store brand activation is fun and engaging, making it a great solution for some brands, especially for chain restaurants and fast food brands. Site-specific brand activations, including pop-up stores, are great for building new customer bases and establishing new customer networks.

People pass their daily routes and one day see a new store. Of course, they slow their speed and understand the story to tell others. Many businesses that sell tools and equipment for different tasks use their experience to host and companion customers in mountain climbing, swimming, and various camping types.

This type of activity is great for team building by brands to have deeper connections in local branches. This type of planning activity is also great for gaining a reputation in industry and sport; a bicycle provider who arranges riding hours is more acclaimed than a seller with no local team activities in their industry.

Anniversaries are great opportunities to announce the success of a business to last on a network of customers. However, annual events should not address brand issues, as they establish many annual events every year.

Annual events are among the best accessible marketing plans for brand activation ideas. Engaging people and users on social media networks to rate and comment on their experiences can also debut a brand's reputation.

Many mobile apps use a devoted user interface to receive feedback directly to their CRM programs. While it could help trend technology apps, other businesses and brands can also hear feedback from their customers and users to convey their success. Banking brands celebrate trustworthiness and governmental support, while Defi apps celebrate privacy and decentralized structure.

Brand values depend highly on its type of activities, but it's a great way to communicate with more customers as a brand activation idea. Participation in various local celebrations is one of the oldest known marketing activities, and today it is still worth trying.

A free service for a certain date to celebrate can be a great way to engage even more customers. The rule here is the same with trying to solve a problem. You should not show your product, but its job and how it does that. As another marketing rule, any business has a core brand experience that makes it different from others in the same industry.

So the core brand experience should demonstrate in showcase events and performances. Several types of content are available for making a slide show or visual demonstration that various brands in different industries could use. Visual showcases can produce technical and commercial information.

Infographics and motion graphics are popular mediums to showcase features.

30 Most Inspiring Brand Activation Ideas Our mobile vehicles can Sampling Activation Platforms full-motion HD video Plagforms custom interactive games Free sample incentives online parked or while driving. Events Platfors. Insights The Holistic health freebies Guide Samplkng Brand Activation Written by Mollie Cross 15 January In contrast, brand marketing focuses on maintaining a great image of your brand and engaging with customers regularly. Design fully tailored experiences from registration to re-engagement, with customizable landing pages and personalized attendee communication. A great strategy always starts with identifying your goals.

Sampling Activation Platforms - A full-service marketing agency that can plug into any stage of the planning process, Evolve connects brands and consumers through transformative experiences Need tips for engaging directly with your target audience? Check out these brand activation ideas to build excitement and brand awareness Generate brand awareness by tapping into the Influenster community to drive traffic online and in-store With Eventtia, you can generate multiple brand activations limited only by your imagination. Our versatile, API-powered brand activation management software

A free service for a certain date to celebrate can be a great way to engage even more customers. The rule here is the same with trying to solve a problem.

You should not show your product, but its job and how it does that. As another marketing rule, any business has a core brand experience that makes it different from others in the same industry. So the core brand experience should demonstrate in showcase events and performances.

Several types of content are available for making a slide show or visual demonstration that various brands in different industries could use.

Visual showcases can produce technical and commercial information. Infographics and motion graphics are popular mediums to showcase features. In a high competition market, one of the most effective ways international and local brands use is to sell their product monthly.

Sending a sample of a product to customers freely, however, is a polite and gorgeous attempt to engage them with the product or brand. Another great brand activation practice is to feature another brand in the main brand experience.

Partnership programs are common in technology. Some companies and brands regularly run consumer electronics and various partnership campaigns. A brand partnership could happen in a brand activation event using other brands' tools or raw materials.

Several ice cream brands make money by featuring a large Nutella logo and chocolate in their ice creams, like mobile and laptop producers that feature a Qualcomm Snapdragon or Intel or AMD platform. It's always a great idea to throw a memorable party for brand activation.

Themed parties help businesses to engage people in a better way. When considering a themed party for brand activation, brands try to balance between informal or pleasing aspects of the program and the formal aspects, which are profitable.

However, in practice running a themed party is not a simple task, and people require a little bit of experience to make it a great party memory for participants. Technology today lets businesses run large and engaging campaigns in which loyal customers enjoy participating in their favorite brand's loyalty programs.

For running a great loyalty, program brands need to determine a reward. The reward should carefully tempt people to enter the competition and be related to the business activity.

In the past, shops and local stores used their vitrines to showcase products and services. After the Covid pandemic, many businesses used online sales as a safer way to bring their products or services to their customers.

Screens work great to showcase the products and services of any business. Modern brands use high-quality motion graphics and various graphics and video content to address their activities and solutions to audiences from the internet and social networks.

They do not limit brand activation to online and digital methods. Many shops and local stores use traditional marketing methods to make people aware of their activities and offers.

Some businesses active in more traditional activities can exploit the traditional marketing methods like paper flyers and billboards to achieve more customers. Traditional marketing and local methods are more expensive than their digital alternatives, but they have greater effects most times.

Brands use several types of visual content to engage people more with their new products and services, from AR beauty apps to virtual tours describing hotel space and real estate items. Businesses with a place to show can take advantage of new panorama and videos to make visits easy and high-tech for customers.

In close future immersive visual experiences will become as normal as video items and streaming platforms, so high-tech start-ups and technology enterprises sooner or later should confront this demand. In cryptocurrency market has shown that it is not a passing trend, and people trust several crypto projects like Bitcoin and Ethereum.

Cryptocurrencies are here to stay, so it is not a bad idea to accept them as website or application payment methods, just like prepaid and credit cards. A new brand should accept new payment methods to compete with others. One of the most interesting brand activation ideas is to design an interactive installation to engage customers with a different experience.

Pop-up stores, site-specific brand activations, and programs in restaurants and public salons traditionally use sample distribution and product testing in their period of run. To design an amazing interactive installation, brands use several creative solutions to make a strong, memorable brand experience.

A few years ago, brands required a TV channel or Radio Station to broadcast their messages to their audience. Today with a free SoundCloud or Instagram account, they can make live programs featuring a few hundred thousand users and participants. So it's not a bad idea to run a live program, especially if a business has interesting features for the public or accompany influencers and well-known popular social network figures.

Freemium plans should be arranged in a fair and useful way to have a strong effect and return good conversion of free plans to premium ones. After the Covid pandemic with saturated markets, it's a great idea to offer fair freemium plans, especially when the target audience loves to continue using an app or a service.

Freemium plans are modern-day sale plans, and brands to get a bigger market portion should try their best to make it easy for customers to buy or level up their plan. Eventtia works with a wide range of consumer and luxury retail industries, empowering brands to digitize, execute, and measure their events and experiences on a large scale.

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Interactive Demos. Platform Comparison. ES FR ES FR. Book a demo. Log In. Brand Activation Management and Clienteling Software for Retail Companies. Get Started. Interactive demo. Unlock New Business Opportunities with Extraordinary Brand Activation Platform. Host Retail Activations To Acquire New Clients.

Leverage Clienteling for Long-term Customer Relationships. Boost Customer Engagement With A Multichannel Digital Clienteling Solution. Promote Your Brand Activations. Manage Client Registration. Keep it simple: People like free stuff. What better way to assist consumers in better understanding your product than product sampling?

Never underestimate the power of a positive customer experience. Product Sampling can be a powerful component in getting a consumer to try your product or service for the first time and it can be your first step in creating an emotional connection between your product and your consumer.

Never forget, the emotional connection is the core of developing loyalty with your brand. Looking to Create a Unique Product Sampling Experience? Are you looking to create a unique experience for your product, service or brand?

Do you want to make your brand more engaging?

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