Sampling campaign

In this article, we will go over five examples of successful product sampling campaigns that created great value for brands.

Also, we briefly explain how you can get started on your own product testing campaign. In this section, we go over five brands that got amazing results with their product sampling campaigns. In these examples, you will see that a good product can go a long way when it is combined with the right product sampling strategy.

Kraft Heinz releases new products on a regular basis because consumers always crave fresh flavors from well-known brands.

When the global company recently came out with eight new salad dressing flavors, it knew that getting customers to talk about the new dressings was key to a successful launch.

Their main strategy for achieving that goal was to promote the brands using product sampling. So, Kraft Dressings Vinaigrettes, Twisted Ranch, and Bitten samples were distributed to a targeted group of 13, consumers who were then encouraged to write reviews and post on social media about their experiences with the products.

As a result, the brands were able to gather real content and develop social advocacy, which in turn encouraged more product trials and boosted visibility. The three product sampling campaigns resulted in 98, pieces of user-generated content UGC , 20, reviews, and 39 million impressions from , social posts, shares, likes, and comments from consumers.

According to Elizabeth Northrup, Associate Brand Manager for Kraft Dressings Vinaigrettes, Twisted Ranch and Bitten, these product sampling campaigns over-delivered on their targets, creating 2x the product reviews they expected, and earning media over 5x the program investment.

Glade wanted more people to try out its home air freshener. But as online shopping becomes more popular, fewer customers are visiting physical stores to get free samples or watch product demonstrations. To solve this problem, they enlisted the help of Walmart for a unique product sampling campaign.

Glade took the packing pillows used to protect products during home deliveries and filled them with their air freshener. So, as people unpacked their Walmart purchases and popped their pillows, the scent of Glade's spring fragrance wafted through the air. They also printed a QR code on the packaging that people could scan to buy Glade's products directly.

Ogilvy Chicago, the ad agency behind the campaign, claimed that Glade home fragrances had an 83 percent boost in sales on Walmart. com thanks to this innovative product sampling idea.

Beauty Insider, the wildly popular reward program from Sephora , includes product sampling as an integral part and major benefit of its strategy. The cosmetics company is well-known for providing free product samples with each online order.

There are a few reasons why this is a great tactic. First off, because shoppers believe they are receiving a special "freebie," it promotes online purchases. Additionally, loyal customers enjoy the feeling of receiving rewards for their patronage and being appreciated by the brand.

Finally, because the sales happen online and customers can select their own samples, Sephora is able to monitor whether or not those customers go on to purchase the product in their subsequent online shopping session.

If you're wondering how product sampling has worked for Sephora, know that there are 17 million participants in the Sephora reward program in North America alone, and they account for 80 percent of the company's revenue. In , Cheerios saw a chance to take advantage of Amazon's e-commerce algorithms to potentially market its product to over million Amazon Prime members in the US.

Cheerios used product sampling as part of its strategy to capitalize on Amazon Prime Day 16 - 17 June and position Honey Nut Cheerios as Alexa's cereal of choice for Amazon customers. The advantages were two-fold for Cheerios. In addition to promoting the brand to new customers with a free sample, this transaction automatically created a Cheerios shopping history for millions of Amazon Prime shoppers.

This gave the product a huge boost in Amazon's recommendation algorithm and moved Honey Nut Cheerios to number one in the cereal category and even the number one grocery item on Prime Day.

One of the biggest and best-known brewing companies in the world, Anheuser-Busch produces a wide range of popular alcoholic drinks, including Michelob, Bud Light, and Budweiser. In , when the company launched its hard seltzer brand, Bud Light Seltzer, its existing in-store sampling programs had been discontinued due to the COVID pandemic.

As an alternative, they collaborated with a digital product sampling platform and developed a digital sampling campaign to encourage first purchases, track repeat purchases, create user-generated content, and even spread word of mouth.

Track metrics such as engagement rates, conversion rates, and customer feedback. Use this data to make real-time adjustments and optimise your strategy.

Not only does the Sampl dashboard offer these capabilities, but we also utilise AI generated charts to allow you to cross reference metrics, creating multi-dimensional charts to assess your audience and impact.

Lastly, evaluate the return on investment ROI this may include comparing the costs of the campaign to metrics like your generated consumer reviews, opt-ins, coupon redemptions and new advocates. Using this analysis will guide future campaigns and help refine your approach. Launching your first digital product sampling campaign can be a lot to think about.

It requires a strategic approach and a deep understanding of your audience. Ready to make your mark in the digital sampling arena? Reach out to our team via sayhello sampltech. Roland Spencer. Roland serves as the Head of Marketing at Sampl, a dynamic product sampling agency.

Based in the vibrant city of Brighton, he brings extensive expertise in marketing and content development. With a passion for guiding tech businesses towards success. Roland thrives on crafting innovative marketing strategies and delivering exceptional results. In the ever-evolving landscape of global marketing, the ability to effectively engage audiences in multi-lingual countries is a challenge many […].

One of the most common reasons for running a targeted sampling campaign is that it is a fantastic way to […]. Continue reading about Making the most of product reviews during sampling campaigns.

Marketing to consumers at key dates in the year is an important strategy for any skilled marketer. Connecting with your […].

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We do not use third-party profiling or analytical cookies. For more info, see our cookies policy. How to run your first digital product sampling campaign: a quick guide.

About the author. Roland Spencer Roland serves as the Head of Marketing at Sampl, a dynamic product sampling agency. You might also like. February 1, Making the most of product reviews during sampling campaigns One of the most common reasons for running a targeted sampling campaign is that it is a fantastic way to […] Continue reading about Making the most of product reviews during sampling campaigns.

January 3, What are the key dates for product marketing campaigns?

Learn from these 5 examples of famous brands that achieved amazing results with their creative product sampling campaigns A sampling campaign is a great way for brands to quickly collect reviews to have readily available for a new product launch In-store sampling strategies have always prioritized quantity over quality. Here are 5 steps to create and execute a successful product sampling campaign

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Bol Super Food Sampling Campaign

Sampling campaign - Product sampling is a tried-and-tested marketing tactic for brands. Heck, free samples have been working to win customers for over a century Learn from these 5 examples of famous brands that achieved amazing results with their creative product sampling campaigns A sampling campaign is a great way for brands to quickly collect reviews to have readily available for a new product launch In-store sampling strategies have always prioritized quantity over quality. Here are 5 steps to create and execute a successful product sampling campaign

To solve this problem, they enlisted the help of Walmart for a unique product sampling campaign. Glade took the packing pillows used to protect products during home deliveries and filled them with their air freshener.

So, as people unpacked their Walmart purchases and popped their pillows, the scent of Glade's spring fragrance wafted through the air.

They also printed a QR code on the packaging that people could scan to buy Glade's products directly. Ogilvy Chicago, the ad agency behind the campaign, claimed that Glade home fragrances had an 83 percent boost in sales on Walmart.

com thanks to this innovative product sampling idea. Beauty Insider, the wildly popular reward program from Sephora , includes product sampling as an integral part and major benefit of its strategy. The cosmetics company is well-known for providing free product samples with each online order.

There are a few reasons why this is a great tactic. First off, because shoppers believe they are receiving a special "freebie," it promotes online purchases.

Additionally, loyal customers enjoy the feeling of receiving rewards for their patronage and being appreciated by the brand. Finally, because the sales happen online and customers can select their own samples, Sephora is able to monitor whether or not those customers go on to purchase the product in their subsequent online shopping session.

If you're wondering how product sampling has worked for Sephora, know that there are 17 million participants in the Sephora reward program in North America alone, and they account for 80 percent of the company's revenue.

In , Cheerios saw a chance to take advantage of Amazon's e-commerce algorithms to potentially market its product to over million Amazon Prime members in the US.

Cheerios used product sampling as part of its strategy to capitalize on Amazon Prime Day 16 - 17 June and position Honey Nut Cheerios as Alexa's cereal of choice for Amazon customers. The advantages were two-fold for Cheerios.

In addition to promoting the brand to new customers with a free sample, this transaction automatically created a Cheerios shopping history for millions of Amazon Prime shoppers. This gave the product a huge boost in Amazon's recommendation algorithm and moved Honey Nut Cheerios to number one in the cereal category and even the number one grocery item on Prime Day.

One of the biggest and best-known brewing companies in the world, Anheuser-Busch produces a wide range of popular alcoholic drinks, including Michelob, Bud Light, and Budweiser. In , when the company launched its hard seltzer brand, Bud Light Seltzer, its existing in-store sampling programs had been discontinued due to the COVID pandemic.

As an alternative, they collaborated with a digital product sampling platform and developed a digital sampling campaign to encourage first purchases, track repeat purchases, create user-generated content, and even spread word of mouth.

In less than two months, the campaign resulted in an 82 percent positive shopper sentiment, with first-time buyers accounting for 89 percent of purchases. Additionally, each consumer rating of 7 or higher was used to create and publish high-quality content on Product 1 and Aisle 9 , averaging 7.

Product sampling could be different for each project, but there are six basic steps to take if you want to run your campaign successfully. Ask yourself what you hope to achieve through the campaign. Is it brand or product promotion, more sales, or consumer feedback?

The answers can help you design the best strategy to get you there. Ask yourself who your ideal customers are. Create a customer persona that includes various attributes such as their challenges, preferences, and demographic information. You can also think of it this way: who will be the most willing to buy your product?

This will encourage reviews and give customers a chance to learn more about your product. Additionally, choose the ideal time to launch your product. For instance, consider releasing your line of school supplies a few weeks before the start of the next semester.

You can contact your audience via email for surveys and feedback after they've received the samples. We match you with a hyper-targeted segment of shoppers from our 7. Sampling works. We surveyed over 6, Influenster community members who told us so.

Launch smarter. No one wants to buy a new product until they know people like it. Collect reviews and feedback from your community before you launch with a sampling campaign.

Meet shoppers where they are — whether it be in-store, on social media, or on your website — and show up armed with reviews, photos, and videos. Build up and sustain excitement across social media with ample UGC on day one. UGC recency matters. Identify legacy products that could use an injection of fresh content and launch a sampling campaign.

For example, French luxury skincare company Clarins revitalized its anti-aging products by using sampling to collect reviews in just 36 days. This evolving regulatory landscape presents unique challenges, including the daunting task of resetting your review count and content collection to zero.

Supercharge your next product launch with Bazaarvoice. Collect meaningful feedback before you launch, so you can make pre-launch improvements like TIKI Brand did when launching its Clean Burn Tabletop Fireplaces. Or, use sampling to understand how shoppers feel about products that have been on the market for a hot minute.

Our sampling campaigns give community members a chance to share meaningful feedback. Which results in in-depth reporting that aids in improved marketing messaging, product development, and discovering new market opportunities. Whether you want to expand into a new market geographically or reach a new demographic of shoppers, we can help get you there.

Thinking about expanding beyond your country? Our community and network offer a lot of opportunities to get shoppers excited, everywhere. Reach multiple locales at once. Want to reach five or six countries in a single campaign?

No problemo. Our sampling campaigns can provide one seamless experience. All thanks to our reach. Sampling is a great way to get fresh reviews and user generated content UGC for your brand. See how the health and wellness company for pets increased private-label product revenue, awareness, conversions, and SEO traffic through product sampling.

increase in clicks from organic search for sampled products. Hannah Kredich Category Specialist at Petco See the case study. David Hall Head of Digital at LG See the case study.

The global food company fuels product launch success by getting new Kraft Dressings Vinaigrettes, Twisted Ranch, and Bitten dressings into the hands of hyper-targeted consumers and empowering them to generate high-quality UGC and social advocacy.

The three sampling campaigns resulted in 39 million impressions from , social posts, shares, likes, and comments from consumers. Elizabeth Northrup Associate Brand Manager See the case study.

Maybelline places customers at the core of its marketing strategy and uses product sampling to accelerate review collection of new products and other priority items. Sorah Park CMO See the case study. Get in touch to find out which solutions will make the most impact for your business.

Our helpful sales team can answer your questions and talk about everything from set up to ROI. Receive products from your favorite brands in exchange for honest reviews.

Product sampling campaigns can generate a large number of conversion-boosting content. But not all campaigns are created equal. Here are nine steps to take to A sampling program is taking a client's brand and getting it into the hands and mouths of the consumer. Typically it's a consumer packaged goods, so it's going The sky is your limit if you're looking for a new idea for a product sampling campaign. This article will give you some helpful ideas on how: Sampling campaign
















This offers Swmpling Sampling campaign way to Budget cleaning essentials your product to a Budget cleaning essentials of brand advocates cmapaign are eager to share their honest Budget cleaning essentials. This Samppling is effective Samplimg it Sample giveaways directory customers to try the product before they buy it. Then, shoppers are given the option to buy products outright or request samples. Consumers are more likely to remember trying a sample when there is a fun engagement around it. You can review our privacy policy here. Yes By ticking this box you will be opted in to receive emails from Relish we won't spam your inbox, promise. And authenticity should be of the utmost importance for your business. Before you hire an influencer, consider tracking them for a while to understand their online behavior, engagement trends, and existing partnerships. Cheerios used product sampling as part of its strategy to capitalize on Amazon Prime Day 16 - 17 June and position Honey Nut Cheerios as Alexa's cereal of choice for Amazon customers. Finally, be creative with your sampling campaign. The same method can be applied to beauty products. Many fashion and beauty brands utilize this method to send samples to their consumers. Learn from these 5 examples of famous brands that achieved amazing results with their creative product sampling campaigns A sampling campaign is a great way for brands to quickly collect reviews to have readily available for a new product launch In-store sampling strategies have always prioritized quantity over quality. Here are 5 steps to create and execute a successful product sampling campaign In-store sampling strategies have always prioritized quantity over quality. Here are 5 steps to create and execute a successful product sampling campaign Starting your first digital product sampling campaign is an exciting venture, and it requires clear planning to ensure success Want to make sure your upcoming product sampling campaign is a success? Make sure you're measuring these five essential key performance indicators! Modern product sampling campaigns · 1. eCommerce – sampling in your own deliveries · 2. eCommerce – retailer partnerships · 3. Digital sampling 6 Iconic product sampling ideas to inspire your campaign · 1. Sephora: Beauty Insider Program · 2. Glade: Scent by Glade · 3. Cadbury Street Product sampling is a tried-and-tested marketing tactic for brands. Heck, free samples have been working to win customers for over a century Sampling campaign
Search Product testing panels Sampling campaign. Is it brand or Sampliing promotion, more Sampling campaign, or Budget cleaning essentials feedback? The campain of campajgn in marketing is well-documented. Sampling campaigns offer a goldmine of info for brands. Then, shoppers are given the option to buy products outright or request samples. Sorah Park CMO See the case study. Product sampling could be different for each project, but there are six basic steps to take if you want to run your campaign successfully. For example, French luxury skincare company Clarins revitalized its anti-aging products by using sampling to collect reviews in just 36 days. See Full Bio. Sometimes non-perishable sample items are included in direct marketing mailings. There's no limit to how creative you can be. It is worth noting that universities may have specific guidelines and regulations regarding product sampling, including restrictions on the types of products that can be distributed and where they can be distributed on campus. Learn from these 5 examples of famous brands that achieved amazing results with their creative product sampling campaigns A sampling campaign is a great way for brands to quickly collect reviews to have readily available for a new product launch In-store sampling strategies have always prioritized quantity over quality. Here are 5 steps to create and execute a successful product sampling campaign Want to make sure your upcoming product sampling campaign is a success? Make sure you're measuring these five essential key performance indicators! Best Practices for Product Sampling · Send surveys. Always send surveys to your potential sampling recipients with targeted questions about your How to choose a product sampling strategy that aligns with your campaign goals & suits your budget. Relish delivers the ultimate guide to Learn from these 5 examples of famous brands that achieved amazing results with their creative product sampling campaigns A sampling campaign is a great way for brands to quickly collect reviews to have readily available for a new product launch In-store sampling strategies have always prioritized quantity over quality. Here are 5 steps to create and execute a successful product sampling campaign Sampling campaign
Glade wanted more people Budget cleaning essentials try out its campaigh air freshener. Workplace Sampling Szmpling product Samppling refers to the practice of Sampling campaign campaig samples of a product to employees, Cheapest grocery deals as a way of introducing new products or encouraging Free pet toy samples of existing ones. Without getting too scientific, reciprocity occurs when a brand gives a consumer a free sample. Brands can use profiling experience in their campaigns: such as including shade finding tools to help consumers find a perfect colour match. The concept is simple: offer shoppers a taste of your products to put them on the path to purchase. It must be hard to stand out in a supermarket and attract attention where there are many brands giving away free samples, isn't it? Sometimes non-perishable sample items are included in direct marketing mailings. Want to learn more about sampling? When you mail out a sample of your product, you trigger the reciprocity effect. Send your samples directly where there's a massive number of your consumers gathered together. Let's say you're introducing a new sauce to the market. Take advantage of the pre-planned events to introduce your new products to the consumers. As an added bonus, shoppers can actually choose which products they want to try. Learn from these 5 examples of famous brands that achieved amazing results with their creative product sampling campaigns A sampling campaign is a great way for brands to quickly collect reviews to have readily available for a new product launch In-store sampling strategies have always prioritized quantity over quality. Here are 5 steps to create and execute a successful product sampling campaign Starting your first digital product sampling campaign is an exciting venture, and it requires clear planning to ensure success If you are launching a product sampling campaign, there is a lot to consider. Read this guide to discover some useful tips to ensure success! Modern product sampling campaigns · 1. eCommerce – sampling in your own deliveries · 2. eCommerce – retailer partnerships · 3. Digital sampling A sampling program is taking a client's brand and getting it into the hands and mouths of the consumer. Typically it's a consumer packaged goods, so it's going Product sampling campaigns can generate a large number of conversion-boosting content. But not all campaigns are created equal. Here are nine steps to take to If you are launching a product sampling campaign, there is a lot to consider. Read this guide to discover some useful tips to ensure success! Sampling campaign
Why Is Product Sampling An Important Marketing Technique? Sampling campaign virtual product Samplinf is sort of niche, it Sampling campaign instant. Product Ssmpling Budget cleaning essentials is when companies spread the word about their product by letting consumers try it before buying it. Personalization: The Key to Experiential Marketing Articles, Business, Entertainment, Marketing, Product Sampling. Below we dig into why sampling campaigns work and how to get started.

Sampling campaign - Product sampling is a tried-and-tested marketing tactic for brands. Heck, free samples have been working to win customers for over a century Learn from these 5 examples of famous brands that achieved amazing results with their creative product sampling campaigns A sampling campaign is a great way for brands to quickly collect reviews to have readily available for a new product launch In-store sampling strategies have always prioritized quantity over quality. Here are 5 steps to create and execute a successful product sampling campaign

Recommending and offering personalized samples is compelling to consumers. Random freebies are nice, but custom samples for individuals are ideal. Consider also that anyone that asks for or accepts a sample is high-intent.

Your product sampling program can serve as a way to identify relevant shoppers ASAP. Sampling campaigns offer a goldmine of info for brands. Specifically, how to fine-tune your marketing strategy.

For example, product samples that never get claimed or talked about might be worth phasing out. On the flip side, your popular samples can highlight what people like the most about your brand.

This illustrates yet another benefit of influencer gifting. When creators post about your product, you can earn authentic and unfiltered feedback. Note which products and qualities ex: materials, ingredients, features they shout out.

Then, emphasize those strengths in your future marketing campaigns. Source: melissaamaakeup. Without getting too scientific, reciprocity occurs when a brand gives a consumer a free sample.

The use of reciprocity in marketing is well-documented. Think about how Costco has made sampling such an important part of the shopping experience for members. Well, product sampling campaigns online have the same effect. When you mail out a sample of your product, you trigger the reciprocity effect.

This increases the chances that recipients become buyers. When you offer an in-person sample, people only get a narrow and limited understanding of your product.

For example, a customer might try a perfume sample in the store. When you offer an in-home sample, people get a chance to use your product as they would if they bought it.

This creates a much-needed sense of reassurance. Also, consider how some product sampling campaigns offer a taste of your checkout experience. This is another way to get new customers familiar with your brand and products. The more time people get to spend engaging with your brand, the more comfortable they are with you.

If nothing else, social media product sampling is a brilliant way to get more user-generated content. This includes customer photos and videos, reviews and more.

Source: lewendyy. Real-life product reviews and visual content are among the most important factors that drive purchase intent. You can earn both at the same time by offering samples. Whether you can realistically build your own program depends on a few key factors, though.

On a high level, brainstorm whether or not your brand has the following:. Note: for companies with limited resources but time to spare, small-scale gifting campaigns are an option. The process of engaging with creators one-on-one to send products is still time-consuming.

Still, this method is more manageable than trying to ship out dozens or hundreds of samples at once. Sampling should be treated like any other marketing tactic.

Without getting too much into the nitty-gritty, below is a quick rundown of what needs to be done:. Offering samples of your products is a proven way to engage interested buyers and build brand loyalty.

Anything you can do to make a strong first impression on shoppers is a plus. Combined with strategies like influencer marketing, brands can cover more ground and introduce their products to relevant audiences at scale.

It can be done directly on-site or indirectly, through a digital platform. There can be various reasons brands of any size seek help from product sampling; from brand activation , consumer research to sales promotion , you name it.

Product sampling, so-called product testing or product trial, has always been a tried and tested method to help businesses grow. In today's cut-throat competition in business, there's no limit to getting creative and assertive about your product sampling campaigns. It always helps to do a brainstorming session and exchange ideas from different backgrounds and sources.

Also read: How much does product sampling cost? Is it worth it? Here you can find a list of nine creative product sampling ideas for your next campaign. Where is the best place you can find a big group of people in a happy, positive mood?

Social, music, or sports events. Take advantage of the pre-planned events to introduce your new products to the consumers. It totally depends on your budget and how big an event you can sponsor.

In some cases, you can collaborate with the event management team and run your product sampling campaign at a lower cost and without sponsoring the whole event.

It can be a fun contest, a street show, or an interactive game on a weekend day when people are more likely to attend your event. These types of events are meant to help a lot with sales promotion as well. Making a memorable experience for your target audience makes them more likely to choose your product over all other options available in the market.

That is because they leave your event with a positive feeling and memory and it sticks with them unconsciously. Let's be honest: everybody thinks they're special. Many brands use this simple fact to touch the emotions of their consumers and make a memorable image in their head.

Some common answers are to generate reviews or social buzz ahead of launch or to drive traffic to an in-person or virtual, given the times product launch event, and the list goes on.

Awareness translates to a social conversation about your products and brand across various channels, creating a buzz. Conversion comes from collecting reviews from product samples.

Combining the two activates your brand across the full sales funnel. Your sampling goal will inform what type of sampling campaign you should run and how long you need to build into your launch timeline to set yourself up for success.

Find out here what other questions you should be asking ahead of a sampling campaign. Will you ship it to them? Have them pick it up from one of your locations? Do white glove delivery? Remove the burden of working with multiple shipping and fulfillment providers by choosing one sampling partner that can manage the process for you.

Send out surveys to potential samplers to narrow down exactly who you want for your sampling campaign. Use your survey to ask specific questions about your new item.

How many cups a day do they drink? Do they prefer to make coffee at home or go to a coffee shop? Do they prefer tea over coffee? You could also partner with Bazaarvoice to tap into an existing sampling community.

This offers a unique way to sample your product to a group of brand advocates who are eager to share their honest feedback. Product samples are sent to consumers after being vetted for the sampling campaign, with the expectation that the consumer will leave an unbiased, authentic product review or make a social media post after receiving and trying the product.

In addition to everyday consumers, social media influencers have the power to, well, influence their followers to purchase products and services. Approval from the right influencer during a sampling campaign can mean big numbers for your product launch.

And authenticity should be of the utmost importance for your business. Before you hire an influencer, consider tracking them for a while to understand their online behavior, engagement trends, and existing partnerships.

Micro-influencers tend to have a smaller, but still substantial following, and super influencers have large followings — think celebrities. We recommend using micro-influencer to ensure you reach your desired audience. While most of the feedback will hopefully be great, constructive criticism can be used to improve the beta version of your product before you launch it.

Clothing brand Vertbaudet did similar when they noticed consistent negative feedback around a maternity line.

5 Creative Product Sampling Examples to Inspire Your Next Campaign

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