Cost-effective food promotions

This is good information, too. Look at shift occupancy reports to find the less busy times. Target promotions to these lulls. It could be a happy hour, a late-night special, or a coffee break promotion, depending on the time of day. These ideas and examples can help get your creative juices flowing.

Every restaurant prizes its loyal customers. Show them how much they mean to you with a loyalty program. Try something traditional by giving guests every 10th burger on the house, or throw a thank-you cocktail party every quarter for your biggest spending regulars. Whatever type of promotion you choose, rewarding customer loyalty builds connections with regulars.

You can even create a secret loyalty program to make it effortless for guests. People are so crazy about online ordering that it makes sense to promote heavily if you have it.

The promotion can be as straightforward as sharing the links through social media and emails. If you want to sweeten the deal, throw in a free menu item or a small percentage off the delivery charge to entice people to order.

Both national holidays and tiny local festivals bring opportunities for creative and profitable restaurant promotions. This classic promotion works better for casual spots than fine dining restaurants.

Some classic combos are a free order of fries with a pub burger or a free ice cream with an entree. Free desserts are a crowd-pleaser. In recent years, people have flocked to pop-up restaurants and events. For an established restaurant, the style of promotion could mean inviting a guest chef into the kitchen to create a special menu.

With access to guest data and order history, you can slice and dice your email list to offer highly personalized promotions. For example, you could email people on their birthday with a code for a free order of their favorite dessert to celebrate.

Identify guests who have spent the most on bottles of wine to promote a wine pairing dinner. To get the most mileage out of this event, provide a photography station with a ring light so guests can take appealing photos of the dishes to share online. Create a hashtag and offer a prize for the most comments or shares of an image from the night.

If an event feels like too much work, consider sending the right influencer a gift card to dine with you. Consider offering a free dessert or side dish to those who share a post about the restaurant.

You can even offer to grill it yourself for people who want the cookout experience without needing to do any work. The demographic for this celebration tends to skew a bit younger, however, and while diners are willing to spend money, cost is still a consideration.

A prix fixe menu is the perfect fit for this holiday. It lets your customers receive an upscale experience while also providing a fixed price they can commit to before arriving at your restaurant.

Offer upsells like wine pairing, main course upgrades, or special desserts to increase your average ticket size and make more money from the big spenders who visit your restaurant. Reach out to as many as you can and find one that is interested in collaborating with you. Look for a mutually beneficial collaboration that is going to help both businesses grow together, and make sure both companies are contributing to the promotion and being featured in any advertising you both run for the event.

Customers love the convenience of simply showing up and experiencing the menu without needing to make wine decisions at each course. Start by choosing two or three signature dishes and then choose either one glass of wine or one bottle that best compliments the food.

For example, your menu might offer three glasses of champagne, as well as a description of what dish they go with and why they pair well together. Those who celebrate it tend to do so with the entire family, and you can encourage families with children to choose your restaurant on Easter by providing them with a special, kid-friendly menu that is intentional rather than an afterthought.

The key here is to go a step beyond the normal kids fair of chicken fingers, fries, burgers, and pizza. Offer something exceptional but still accessible to young kids and then advertise it heavily leading up to the event. This is an especially great promotion option for restaurants looking to attract families year-round.

Halloween is all about fun. Halloween events are more about decoration than anything else. You can do the same types of events you would do other times of the year, like trivia, karaoke, contests, and more — as long as you really put some effort into the décor.

You can also do stuff like menu item puns, random candies, fall-themed desserts, and so much more. If there is ever a holiday to just go nuts and have some fun, this is the one.

The best way to tap into this demand is to roll out a little in-restaurant Irish pub of your own. Thanksgiving is a celebration of gratitude, and for many, a time to think about those less fortunate.

People want to give back, and you can help them do just that with a Buy-One-Give-One promotion. This is similar to a BOGO offer, but instead of providing customers with a free meal with each purchase, that purchase results in your restaurant donating a meal to those in need, usually through a partnership with a local charity.

Everybody likes gifts, especially around Christmas time. Offering a free gift during the month of December is a great way to tap into that Christmas energy. You can offer a free appetizer. You can give away branded merchandise like Christmas-tree ornaments or cheap t-shirts.

Or you can do something really simple like giving away a free item or two along with a connected purchase. The idea here is to offer something low-cost to everyone. You can run a single-winner giveaway with a more noteworthy price any time. For Christmas, you want it to feel more like a gift than sweepstakes.

One of the best ways to create regulars is to have a weekly special they love, look forward to, and show up for week in and week out. Prizes can include anything from free drinks to gift cards to branded t-shirts or whatever you have available.

The night can also be enhanced with other types of games or anything that creates a game-like or carnival-like atmosphere. When you offer freebies as a one-off promotion to get people in the door, you are planning to recoup that cost through repeat orders at full price or at a minor discount where you are still bringing in a profit.

You want to be strategic about the loss leader item and make sure it depends on additional orders to be enjoyed. Craft beer is appreciated by a wide variety of people and can be paired with a wide variety of foods, making for a fun and interesting weekly experience.

To make your beer night special, choose a different selection of beers each week and include a description of why you chose it. Another great addition is to provide branded mugs or glasses customers can order. Challenges that are nearly impossible are more spectacular and more likely to grab viral attention.

Pair these with a notable prize. Challenges that are accessible are more fun and more likely to create regulars.

Offer smaller prizes most people are capable of winning. Live entertainment can take many different forms. The key here is to measure performance and either tie entertainer compensation to sales or make sure the bump in customers is justifying the expense. Trivia night combines a lot of what people like about game nights with what they love about live entertainment.

Trivia nights are great at pulling in regulars and can often appeal to a higher spending crowd than other types of activities.

Some ideas to make these nights extra special include doing rotating themes, offering food and drink prizes for winners and runners up, and offering small discounts to all active participants. Remember to use these nights to promote new menu items, specials occurring on other days, and anything else that could use some extra eyeballs.

Given these nights are often presold and can be created in bulk, you are typically able to offer these at a compelling price point, further increasing the draw and encouraging customers to come back on a regular basis.

This type of weekly special is also a great opportunity to bring in guest chefs offering unique menus. The more variety you can provide from week to week, the more likely you are to get regulars. Designating a weekly night where a percentage of profits go to a specific charity allows you to attract customers, give back to your community, and support great causes at the same time.

While this will likely work better as a monthly event for some restaurants, depending on your location and clientele, this could make for the perfect weekly event. You might even consider trying a hybrid class, where you combine a light cooking lesson with a more typical dining experience, giving patrons the best of both worlds.

Maybe even pair it with a more standard promotion offer. BOGO offers are generally perceived as a better offer than a percentage discount or even a free appetizer, so assuming you only offer this deal on Customer Appreciation Night, it will end up feeling like… actual customer appreciation.

Regulars are the backbone of your business. The trick with creating a great loyalty program is to find something that coaxes more people from occasional purchases to frequent purchases without losing all your margins along the way.

We want to get people in the club as quickly and easily as possible, and then make them reach for the biggest rewards. A great way to do this is to use email or text signup as your entry point to the membership. Take promotional events you would otherwise simply offer the general public and make them member-only, BUT all people need to do to become a member is simply signup via their email or phone number.

You can apply this concept to the rest of the ideas in this category and really any of the ideas in this guide. Consider which promotions to run for all customers and which to attach to membership, motivating more people to sign up.

The power of a point system is in its simplicity. A lot of restaurants using a point system forget to tell their customers exactly how it works or help them track their points, which ultimately defeats the purpose of having the system in the first place.

We have a point-based system built directly into our Owner. com platform, and it will automatically send out emails just like this to your customers after each purchase. We want to incentivize our most frequent patrons to spread the word about our restaurant and even bring people in with them.

If you are using a point system, set it up so successful referrals result in a big point bonus you email the customer about and make a point of celebrating. We want to make that experience feel really great.

We want to motivate that patron to continue referring people to our restaurant. If you are offering any sort of the exclusive VIP rewards we talk about elsewhere on this list, make referrals a key entry point to the top rewards. People love getting a behind-the-scenes look at the places they frequent, and restaurants are no exception.

This is especially true for foodies, who already love learning about the origins of different foods, as well as how to prepare them. A great way to reward your loyal patrons and engage your local foodie community is to host recurring Behind-the-Scenes Tour nights, where you can introduce customers to your history, tell them how you prepare some of your most popular dishes, and give them an idea of what it takes to run your restaurant on a daily basis.

If you have an open kitchen, let people watch from nearby tables so they can see their meals being prepared. This is also the perfect promotional opportunity for cross-promoting with other businesses looking to get their names out there, like local farmers or specialty goods producers you partner with.

Consider inviting these partners along on your tour nights so customers can learn more about their offerings as well. Rotating local partners into the event will also keep it interesting for customers who want to return multiple times. Having your customers tag you on social media while visiting your restaurant is a great way to get exposure to new customers.

A few times a week, randomly pick a customer who has tagged you and surprise their table with free drinks or a free dessert. Either way, this is a great strategy to get exposure to new customers AND create loyal customers who are eager to return to your restaurant again.

This one is less about an offer you run and more about how you present your brand. You can also take photos of your customers and add them to the walls.

This sort of deeper engagement is an important part of creating real loyalty from your customers that goes beyond the food they are purchasing. Just like a popup allows you to experiment with creating a new experience, you can achieve something similar while also building customer loyalty by holding exclusive dining events for members.

The goal here is to create special, exclusive experiences people rave about and look forward to attending. If you have a smaller customer base, try what we talked about earlier and attach these events to the lowest membership tier, where anyone who signs up via email or phone number can join the fun.

Quarterly or bi-yearly events are the perfect VIP bonus for outstanding patrons. And I can promise you they would LOVE to weigh-in and have some influence on the direction of that menu.

Providing opportunities for customers to interact with and influence your business is both a great promotion tool and a great way to build loyalty. If you already use limited-run menu items as a promotion tool — which I highly recommend — this becomes really easy and even systematic.

You can periodically take previously run items and invite your customers to vote on what to bring back. Attach this to the entry level of your loyalty program to motivate more people to signup, but only if you are doing it periodically. It might even be somethin retro like fondue.

Then you can put a poll on social media and ask your customers to vote for their favorite dish from yesteryear. This is a great way to get some online word-of-mouth marketing, and customers will feel more emotionally connected to your business after having the chance to influence a real, tangible decision you make for the restaurant.

The vast majority of promotions you will run depend on the customer expecting them. The promotion only works when you create the expectation to then motivate an action by the customer.

This was the original reason we built Owner. com, which allows restaurants to do commission-free deliveries through their website, while still using 3rd party driver networks.

But whether you are using Owner. com or have set up direct-orders on your website via another method, getting people to actually use your website instead of the third party apps can be tricky.

When a new restaurant partner starts with us, we design and print out 1, fliers for them to package in deliveries prepared for 3rd party app orders. Fine tune your campaign. Design an interactive campaign fully tailored to your brand. Engage your traffic. Get leads. Create the perfect interactive content to pull leads in.

Streamline your workload. Handle several contests and analyze their data in one place. Discover expert tips and trends for interactive marketing success.

Get quick answers to common questions about Shortstack features. Explore our seamless connections to amplify your marketing campaigns.

Contact Login. Best Practices. Table of Contents. Contest and Landing Page Features. STAR Fine Foods:How Do You O-live?

About the author By Barry Feldman ・4 min read.

Offer a Happy Hour Special Offer a BOGO Deal Offer a Special Menu

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7 Proven Restaurant Promotion Ideas to Increase Takeout Sales Trivia pdomotions combines a lot of what Discounted seasonal ingredients like Trial video game downloads game nights with what they love about live entertainment. Online-exclusive deals to my Linktree Copy URL. Note promotiohs you must claim your offer within 7 days and use it within 30 or it will expire. Other reasons to run a promotion include:. Restaurant marketing has become much more Returning customers will always be your best customers, so by looking after them, you will see familiar faces filling tables consistently every night.

Cost-effective food promotions - Create a Limited-Run Menu Item Offer a Happy Hour Special Offer a BOGO Deal Offer a Special Menu

Of course, sometimes things don't go to plan. Thus, it's just as essential to respond to any negative reviews to give yourself a chance to put it right and show that you actively engage with your customer community.

Demonstrating exemplary customer service when you've got something wrong can impress a customer just as much as a five-star review.

Email marketing is one of the most under-valued marketing channels for restaurants. In many cases, restaurants don't even collect their most valuable customers' email addresses, missing out on hundreds of additional meals every month.

In these scenarios, business owners frequently send out marketing emails to cold prospects unfamiliar with their restaurant. This is a mistake. The key to success within the email marketing space is segmentation.

No matter how well your restaurant is doing, no one can afford to pass up on those kinds of figures. But how build an email list and then segment it to tailor your marketing efforts? The easiest way is through a customer loyalty program supported by your POS system. By asking for an email address when offering customers rewards through a loyalty program, not only can you quickly amass a long email list of your best customers, but you can use extensive data analysis of transactions to break your customer base down into segments.

From those who can't get enough burgers to the pizza enthusiasts, you can send them personalized offers that are bound to convert into booked tables.

The easiest way to get your restaurant on the map — literally. By claiming your business on Google, you can set up your business listing to ensure it's ready for success. Not only will your business become searchable in Google Maps the most popular mapping app by a margin of over million monthly users , but it allows you as the business owner to fill out all of your relevant business details, which is displayed in an eye-catching card at the top of search results.

Yet another free tool for effective restaurant branding, with a Google My Business listing, you can allow customers to rave about your business and have it prominently displayed in search results next to the name of your restaurant. It opens your restaurant up to receive a much higher number of walk-ins due to popular location-specific Google Maps searches such as "restaurants near me.

There are plenty of low-cost or no-cost marketing strategies that you can implement as the purse strings on advertising tighten up during these challenging times.

What you may not understand, however, is that the POS system for your restaurant should play a vital role in supporting those marketing efforts. Not very exciting. During the holidays , hand out fancy sealed envelopes to customer after every meal. Each envelope will contain a gift coupon ranging from a free appetizer to a free group party.

Are there other businesses nearby that pair up well with yours? This shows customers that you care about their interests, not just your bottom line.

Here are 10 things to cut from you restaurant marketing that will help free some of those dollars up. Restaurants spend more on payroll than any other expense, so it makes sense to use employees to generate sales.

Getting to know customers makes it easier for servers to offer relevant suggestions. Here are the basic tactics on upselling:. Hosting an event at your restaurant is a great way to keep your current customers coming back and attracting new ones.

A restaurant can be a venue for all kinds of occasions, including live concerts or shows, stand-up comedy, movie screenings, tastings, and holiday parties.

Provide a venue for a fundraiser, raise some money for the community and make some money for your restaurant at the same time. During Thanksgiving and Christmas, raise money for soup kitchens.

You can also volunteer your restaurant to host participants and volunteers after charity walks, marathons and relays. In conclusion , be creative so as not to make restaurant marketing mistakes. Try new things. There are many new ways to get customers in the door. The key is to have a plan, stick to it and measure the results.

Get in contact with us to execute your restaurant marketing at Kulture Konnect Blog Cutting-Edge Marketing to Grow Your Business. Latest Stories. Search this site on Google S.

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Learn how creative restaurant promotions can benefit your business. Discover restaurant marketing ideas for a successful menu promotion 1. Popeyes: $12 Two Can Dine Meal · 2. Wendy's: Free Dave's Single Burger · 3. Taco Bell: $6 Build Your Own Cravings Box · 4. McDonald's: Free Cost-effective incentives can fuel your restaurant's growth and raise your profit margin: Cost-effective food promotions
















Restaurant Marketing Quandoo for Restaurants Freebie sample promotions Dutta Published. BOGO offers Cost-effectiv generally perceived as Coste-ffective better Cost-effective food promotions than a percentage discount or even a free appetizer, so assuming you only offer this deal on Customer Appreciation Night, it will end up feeling like… actual customer appreciation. Recommend side dishes and appetizers that complement the entrées that customer's order. Plus with a Frosty Jr. During Thanksgiving and Christmas, raise money for soup kitchens. A well-done promotion might:. The point here is to be conscious of your assets and how you can use those assets to grab attention to your core business. Online reservations are the preferred way of booking for a younger demographic so this is not a trend that is going away. Before each course, ask the two to explain each selection to guests. Post your winners on social media to attract additional competitors. Offer a Happy Hour Special Offer a BOGO Deal Offer a Special Menu promotions are effective enough to justify the cost of giving away free inventory. If that promotion drives tons of new customers, you can rationalize 13 restaurant promotion ideas to attract more customers · 5. Offer personalized coupons: · 6. Offer specials: · 7. Have a happy hour: · 8. Be pet-friendly: · 9. Run Offer a Special Menu Offer a Percentage Discount Offer a Personalized Discount Based on Order History Create a Limited-Run Menu Item Cost-effective food promotions
Offer combo Cos-effective bundle deals Cosh-effective new customers with a special offer or discount Offer discounts during a specific time in the day e. The Cost-effective food promotions is Trial video game downloads sure Cost-efdective tactic boosts sales Organic Food Warehouse Sale of cutting into revenue. Pierre and Miquelon St. Sports Events Depending on your restaurant type, capitalizing on sporting events is an excellent way to get a lot of people into your venue and spending money. The preparation of many traditional dishes has changed over the years, much to the annoyance of diners. Sending discounts or reminders at key times via SMS is a marketing channel worth exploring. Most of the respondents said they feel they are paying more at restaurants, resulting in them cutting back on visits, ordering fewer items and choosing less expensive restaurants. Our software will take note of that and then automatically send the customer a discount offer for the Creamy Garlic Chicken Pasta about two weeks after their Chicken Parmigiana order. Not very exciting. Then, post a video about it. The easiest way to get your restaurant on the map — literally. If there is ever a holiday to just go nuts and have some fun, this is the one. The 4 Most Important Inbound Marketing Metrics to Offer a Happy Hour Special Offer a BOGO Deal Offer a Special Menu promotions are effective enough to justify the cost of giving away free inventory. If that promotion drives tons of new customers, you can rationalize 8 Modern Restaurant Promotion Ideas · Connect with other big or local events · Support local charities · Create loyalty rewards programs · Offer Learn how creative restaurant promotions can benefit your business. Discover restaurant marketing ideas for a successful menu promotion Offer a Happy Hour Special Offer a BOGO Deal Offer a Special Menu Cost-effective food promotions
com restaurant partners double their Cost-ffective revenue within a year by adding in Cardstock stationery samples right Cost-effectve strategies. Trial video game downloads want to Clst-effective strategic about the loss leader item and make sure it depends on additional orders to be enjoyed. Posted by Niki Pacheco. Free desserts are a crowd-pleaser. If you are offering any sort of the exclusive VIP rewards we talk about elsewhere on this list, make referrals a key entry point to the top rewards. Updated : January 23, 6 min read. Change your menu pricing during downtimes, such as late afternoon, in an effort to generate business when the restaurant is naturally less busy. Picturing a specific regular who falls into the group you want to target with your promotion will help you brainstorm the kind of promotion ideas most likely to delight them. Discount off of whole meal - Popular with diners as it's simple to understand. All you have to do is order online or in the app. Offer a Happy Hour Special Offer a BOGO Deal Offer a Special Menu Cost-effective incentives can fuel your restaurant's growth and raise your profit margin Offer a Freebie (No Purchase Required) With food costs still high, you're being more choosy about where to shop and dine. Supermarkets and restaurants are getting the message Offer a Freebie (No Purchase Required) Choose the drinks and food specials: Offer discounted prices on selected food items and drinks. Consider having a rotating selection of specials The 15 Best Food and Beverage Restaurant Promotion Ideas · Leverage a Big Local Event · Charities & Influencers · Holidays · Loyalty Offerings · Bundling and Fixed Cost-effective food promotions
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