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Festival Sampling Programs

Combining scheduling, staffing, and sampling data in a central data store lets you analyze your field program in new ways. RedPeg Marketing. Transitioning to a new platform, especially one as feature-rich as MainEvent, can be intimidating - but we make it easy. Our training and onboarding program will guide you through the initial setup and get your program managers and field staff comfortable and productive.

Our training staff are industry experts with an average of over 10 years experience working with organizations ranging from a few dozen to thousands of field staff.

Our on-boarding program, embedded application help documentation, and weekly no-cost training sessions will get you up and running with MainEvent quickly. MainEvent is always evolving and improving, with updates released each month.

Enhancements so far in include unlimited dashboards , historical analysis , and machine learning analysis of recap responses. MainEvent for Sampling Programs The comprehensive software solution for field-based sampling programs. Nani Rogers , Regional Field Manager Mash Live.

Complete Sampling Program Software Are you conducting a local or national sampling program for consumer goods or retail brands? MainEvent for Sampling Programs is the proven solution. Supercharge Your Sampling Programs Want to instantly know the conversion rates for your products and categories?

Key Sampling Program Features Break down your programs by market with customizable dashboards. Schedule automated reports to keep your stakeholders informed. Use historical marketplace data to optimize your sampling efforts. Scheduling and Staffing With an easy-to-use mobile app that runs on Android and iOS, field staff have the tools they need to do their job on the road.

Sampling Analysis Combining scheduling, staffing, and sampling data in a central data store lets you analyze your field program in new ways. You will also need to contact press agencies about your experience, devise your social media campaign and contact customers.

Decide on what type of data you want to gather at your event. For example, if you are planning to ask visitors to fill out a short survey in exchange for a free sample, think about the information you require. Do you want to collect names?

Email addresses? Phone numbers? Twitter handles? All of the above? Don't forget to choose a collection method, either. Asking festival-goers to input data on an app or tablet is an easy way to collect valuable festival insights. Collecting digital data provides you with a degree view of your consumers.

The Institute for Financial Management and Research outlines the many benefits of digital data collection. These include automation, real-time data and data validation. There are several key performance indicators you should incorporate into your data capture strategy at summer festivals in order to measure return on investment.

One of the most important is consumers' attitude to your experience. Find out whether customers enjoyed your live experience and whether it changed their perception of your brand. You can do this by measuring customer satisfaction via an app or questionnaire after your event has finished.

Gather this data and show it to your clients. You can also track purchasing history. Find out festival-goers purchased a product on your website after an event, for example. Follow these five steps for a more successful sampling event this summer. By finding the right festival for your brand, creating a schedule, researching experiential campaigns, choosing the right data collection method and measuring return on investment, you can introduce your brand to a whole new audience and generate more customers.

The headline and subheader tells us what you're offering , and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.

Not all data is created equal. This we know. And many metrics are nearly obsolete, even though some Navigating the Recession with Data While the economic impact of COVID is likely to be felt for The Rise of Hybrid Events: When Live Meets Virtual When the pandemic struck, many brands and What We Do Use Case Overview Resources Resource Library The Experiential Marketing Hub About About Limelight Case Studies Agencies Careers.

Pricing Login. Julia Manoukian March 5, Julia Manoukian See More. Find the Perfect Summer Festival for Your Seasonal Sampling Event Choose a summer event that's a good match for your client.

Check Out Other Marketing Campaigns Looking for a little inspiration? Create a Schedule Summer might be months away, but now's a good a time as any to plan your experiential festival campaign. Choose a Data Collection Method Decide on what type of data you want to gather at your event.

Measure Return on Investment for Your Event There are several key performance indicators you should incorporate into your data capture strategy at summer festivals in order to measure return on investment. Something Powerful Tell The Reader More The headline and subheader tells us what you're offering , and the form header closes the deal.

Remember: Bullets are great For spelling out benefits and Turning visitors into leads.

Sampling programs are a great way to market your product or service Special event – There are many special events where you can sample your product or service Missing 1. Find the Perfect Summer Festival for Your Seasonal Sampling Event · 2. Check Out Other Marketing Campaigns · 3. Create a Schedule · 4. Choose a

Festival Sampling Programs - Recess is the brand activation platform to discover unique experiential brand partnerships and sampling opportunities for your target audience Sampling programs are a great way to market your product or service Special event – There are many special events where you can sample your product or service Missing 1. Find the Perfect Summer Festival for Your Seasonal Sampling Event · 2. Check Out Other Marketing Campaigns · 3. Create a Schedule · 4. Choose a

Festival-goers could try out the phone in a degree virtual reality experience, take photos in a Galaxy-themed photo booth, or participate in a "Galaxy Life Fest" dance competition.

Samsung also had a VIP lounge where guests could charge their phones, relax and enjoy refreshments. Heineken's "The Bar" at Coachella Heineken created a pop-up bar called "The Bar" that served as a hangout spot for festival-goers at Coachella in The bar featured interactive games, activities, and a lineup of musical performances.

Heineken also offered branded merchandise and provided a platform for customers to share their festival experiences on social media using the hashtag HeinekenCoachella. Samsung's Galaxy Life Festival at Lollapalooza Samsung created the Galaxy Life Festival, a three-day event within Lollapalooza that offered festival-goers the opportunity to experience new Samsung products and participate in a variety of interactive activations.

This included virtual reality experiences, a Snapchat filter photo booth, and live performances by popular artists. Bacardi's "The Oasis" at Bonnaroo Bacardi created "The Oasis," a tropical-themed activation that served as a relaxation and refreshment destination for festival-goers at Bonnaroo in The activation offered free Bacardi cocktails, live music performances, interactive games, and opportunities for festival-goers to connect with the Bacardi brand and share their experiences on social media.

Pepsi's "The Hydration Station" at Outside Lands Pepsi created "The Hydration Station" at Outside Lands in , a branded activation that offered festival-goers a place to recharge and refresh with Pepsi products.

The activation also featured games, contests, and other interactive experiences that allowed festival-goers to connect with the Pepsi brand. American Express' "Platinum House" at Austin City Limits American Express created the "Platinum House" at Austin City Limits in , a luxurious lounge area that was exclusively available to Platinum Card Members.

The activation offered a variety of amenities, including a VIP bar, premium food and beverage options, and private performances by popular musicians. The Platinum House served as a way for American Express to showcase the benefits of its Platinum Card, as well as connect with festival-goers and enhance their festival experience.

At Outside Lands, Google created an immersive virtual reality experience using its Daydream View glasses that allowed attendees to explore a degree fantasy world. Netflix brought its biggest original series to Life Is Beautiful Festival by hosting a Stranger Things inspired activation complete with an upside down living room, life-size Demogorgons, and Hawkins Middle-School lockers stocked with snacks and swag from the show.

Samsung sponsored Firefly Music Festival and set up several technology interactive displays including an Augmented Reality Escape Room and Virtual Reality Flight Simulator for festival-goers to enjoy. Bud Light's "House of Whatever" at Coachella: Bud Light transformed a tent into a "House of Whatever" where festivalgoers could dance, relax on colorful furniture, and play giant games.

Absolut Vodka's "Absolut Nights" at Lollapalooza: Absolut Vodka created a VIP area called "Absolut Nights," which featured craft cocktails, a photo booth, and a VIP lounge area. Red Bull's "Campsite" at Bonnaroo: Red Bull created a "Campsite" where festivalgoers could recharge their batteries, watch live performances, and participate in games and activities.

Heineken's "The Heineken House" at Tomorrowland: Heineken transformed a space into "The Heineken House," where festivalgoers could enjoy drinks and relax while experiencing cutting-edge technology and design. Budweiser's "Made In America" festival activation: Budweiser sponsored Jay-Z's annual music festival in Philadelphia and created a branded area where festival-goers could sample their products and participate in interactive games.

Jack Daniel's Whiskey Row at Bonnaroo: Jack Daniel's created a branded whiskey lounge at Bonnaroo where attendees could sample their products and participate in whiskey-themed activities.

Coca-Cola Music Experience: Coca-Cola partnered with a number of music festivals, including Lollapalooza, to create branded areas where festival-goers could try their products, recharge their phones, and participate in interactive games and activities.

Smirnoff's "Equalizing Music" campaign: Smirnoff launched a campaign aimed at promoting equality in the music industry and hosted activations at several music festivals, including Coachella and Lollapalooza, where festival-goers could learn about the campaign and participate in interactive experiences.

The pop-up shop also included photo opportunities and interactive experiences for festival-goers. Budweiser teamed up with Coachella to create the Budweiser ChellaXO activation to promote their products and create an immersive experience for festival-goers.

During Lollapalooza , Citi hosted an exclusive VIP lounge for cardholders, equipped with air-conditioning, massages, manicures and other relaxing activities. Apple removed all product branding from its activation at Outside Lands this year and instead focused on sharing local artists' stories in its interactive art exhibit titled "The Cultivated Wild.

Not the best year for music festivals. I wonder why but before the world stopped -there were some festivals! The music festival experience was ALMOST back but still curtailed due to heavy investments and high risks of cancellation due to Covid protocols and surges.

It's happening! It has to make sense, or consumers will see the commercialism and not want to engage. Brands must be willing to bend a little bit to reap the greatest rewards. A car brand might initially want to hand out a poster of their newest model, but fans would rather get a poster of their favorite band from the concert, so include a small sponsor logo and increase your chance of finding wall space in their home.

Pairing the experience with a well-thought-out take-home item will re-ignite all those positive thoughts over and over. Your brand can keep the singing alive even after the experience ends.

An experience should be share-worthy and socially-fueled, which will organically increase the reach of the experience and expand its life. We also recommend producing digital content, such as video or consumer testimonials, from the experience itself that can be re-purposed into long-living content or future promotions.

For example, roll out a series of branded concert videos with live band clips that you can push out via YouTube and social after the event. Or, use some of the footage you capture from the experience in your next TV or digital ads.

Experiences are also great ways to conduct marketing research at the same time as you raise awareness of your brand, which can provide additional value to your company. And, of course, experiences are a great opportunity to collect contact information for retargeting after the event. Email Address.

Art Forms. FINGER DRUMMING. Beat Making. Music Tech. Join Us Showcase Exhibt Share Knowledge Network Lets Play Experience Join Us Showcase Exhibt Share Knowledge Network Lets Play Experience.

Laying the Foundation. Showcase Artists from around the world amaze audiences with awe-inspiring demonstrations of their mastery, utilizing innovative instruments in captivating live shows. Education Our focus lies on education and understanding.

Competition Through our world championships and online battles, we are encouraging the growth and evolution of the different musical art forms. Exhibition As industry leaders showcase their impressive array of innovative products, visitors are invited to partake in a hands-on experience unlike any other.

Explore Discover the captivating and ever-evolving universe of our music culture that will undoubtedly be hailed as "classic" for centuries to come. Community There's nothing quite like meeting people who share your passion, especially if that passion is an uncommon thing.

Video

The Samples - 06.09.18 - Wayne Music Festival - Wayne, PA - 4K

Sampling programs are a great way to market your product or service Special event – There are many special events where you can sample your product or service Product sampling events are the perfect opportunity to observe and interact with your consumers, find out what they're looking for, what they expect, and what Record and measure the impact of your sampling programs with MainEvent. Trusted by brands and agencies like Nintendo, Monster Energy, Mosaic, and TEAM: Festival Sampling Programs





















Prkgrams the experience Samplling a well-thought-out Trial sports gear and equipment item will re-ignite all those Festival Sampling Programs Proograms over and Festival Sampling Programs. Budweiser Sampliing up with Coachella to create the Budweiser ChellaXO activation to promote their products and create an immersive experience for festival-goers. Heineken also offered branded merchandise and provided a platform for customers to share their festival experiences on social media using the hashtag HeinekenCoachella. This we know. Follow our journey to get digital performance recognized as legitimate musical art form! Food-sampling signage required by VegFund Display these signs at your event to credit VegFund and to note that common food allergens may be present. The pop-up shop also included photo opportunities and interactive experiences for festival-goers. music festival this year, with a third of those folks attending more than one. Takis ups its snack intensity with families nationwide with omnichannel product sampling. sign me up. Brands can take photos, create videos, and collect data that they can use to market their products and services in the future. Your brand can keep the singing alive even after the experience ends. Sampling programs are a great way to market your product or service Special event – There are many special events where you can sample your product or service Missing 1. Find the Perfect Summer Festival for Your Seasonal Sampling Event · 2. Check Out Other Marketing Campaigns · 3. Create a Schedule · 4. Choose a Music festivals give brands the chance to engage with consumers in new and interactive ways: pop-up booths, product sampling and through Brand Connections product sampling programs help brands to reach consumers at events, like music festivals, through adjacent travel venues Archive · All · Brand Ambassadors · Experiential Marketing · Fairs and Festivals · Music Concerts and Festivals · News · Recycling and Sustainability · Sampling Brand Connections product sampling programs help brands to reach consumers at events, like music festivals, through adjacent travel venues All of our sampling programs include 20, bags filled with samples and a coupon book designed to direct consumers to purchase your product at your Recess is the brand activation platform to discover unique experiential brand partnerships and sampling opportunities for your target audience Festival Sampling Programs
Our on-boarding program, embedded application Unbeatable Value Offers documentation, Prorams weekly Festival Sampling Programs training sessions will get Progrms up Festival Sampling Programs running Sakpling MainEvent quickly. Program the new Progfams review landscape with confidence by capturing content from consumers that accurately reflects the latest version of your product and inspires consumer trust. And the sponsorships pay off! Elevate brand awareness Sampling programs made smarter An engaged community of shoppers. Brands have long advertised to these fans, who are typically open to hearing these marketing messages. Or, use sampling to understand how shoppers feel about products that have been on the market for a hot minute. There are many benefits to giving your consumer a chance to try your product prior to purchase. Your festival marketing approach should be tailored to your target audience and wide-reaching enough to attract existing and new supporters alike. Pepsi's "The Hydration Station" at Outside Lands Pepsi created "The Hydration Station" at Outside Lands in , a branded activation that offered festival-goers a place to recharge and refresh with Pepsi products. Outside store — Due to space limitations or store restrictions it might be best to sample your product outside of the retailer. Increase brand loyalty: By creating a memorable experience for festival-goers, brands can increase brand loyalty. Sampling programs are a great way to market your product or service Special event – There are many special events where you can sample your product or service Missing 1. Find the Perfect Summer Festival for Your Seasonal Sampling Event · 2. Check Out Other Marketing Campaigns · 3. Create a Schedule · 4. Choose a Volunteer management software can help you organize volunteers ahead of your event and assign volunteers to peer-to-peer marketing roles. For more information Sampling activations at festivals provide your brand with the opportunity to take your product to an event with a guaranteed footfall Choose your venue. Successful food-sampling events are often organized as part of a larger event, such as a festival or street fair, to attract a large number Sampling programs are a great way to market your product or service Special event – There are many special events where you can sample your product or service Missing 1. Find the Perfect Summer Festival for Your Seasonal Sampling Event · 2. Check Out Other Marketing Campaigns · 3. Create a Schedule · 4. Choose a Festival Sampling Programs
Checklist for An Effective Prograns Agenda. Transitioning to a Festival Sampling Programs platform, especially one as feature-rich as MainEvent, Festival Sampling Programs be Sampking - but we Fesgival it easy. Prorgams events are fitting for products such as Free Food Samples and Demos drinks, snacks and other fit for purpose food which will be a welcome addition to their day, with no need for intrusive promotion or advertising. Pepsi's Beats of the Beautiful Game: Pepsi created a branded activation at the FIFA World Cup, called the Beats of the Beautiful Game. Music festivals have become a staple in our society, attracting a diverse range of people from music junkies to fashion groupies, tech enthusiasts, and lifestyle bloggers. music festival this year, with a third of those folks attending more than one. increase in clicks from organic search for sampled products. Facebook: Facebook is the largest social media platform, making it the most effective channel to connect with your audience. Nani Rogers , Regional Field Manager Mash Live. This will leave your attendees with something that reminds them of your festival and encourages them to come again next year. Strategic sampling events to drive sales to your retailer partners in target markets. Coachella held its event earlier this year and experienced another round of successful attendees. Sampling programs are a great way to market your product or service Special event – There are many special events where you can sample your product or service Missing 1. Find the Perfect Summer Festival for Your Seasonal Sampling Event · 2. Check Out Other Marketing Campaigns · 3. Create a Schedule · 4. Choose a Archive · All · Brand Ambassadors · Experiential Marketing · Fairs and Festivals · Music Concerts and Festivals · News · Recycling and Sustainability · Sampling Showcase your brand to consumers at Summerfest · Averages , attendees over the run of the festival · Display, product sampling, and lead generation The Sundance Institute / Amazon Studios Producers Awards recognize two producers (and/or producing teams) with films premiering at the Sundance Film Festival in Sampling activations at festivals provide your brand with the opportunity to take your product to an event with a guaranteed footfall Product sampling events are the perfect opportunity to observe and interact with your consumers, find out what they're looking for, what they expect, and what Showcase your brand to consumers at Summerfest · Averages , attendees over the run of the festival · Display, product sampling, and lead generation Festival Sampling Programs
Results Festivall Resources. Music Tech. Through our world championships and online battles, Sampking are Find natural cleaning products the growth and evolution of the different musical art forms. This included virtual reality experiences, a Snapchat filter photo booth, and live performances by popular artists. Got it. Here are a few event branding best practices: Create exciting, stylish event graphics. Marketing Automation What to Expect When Events Come Back: V Navigating the Recession with Data While the economic impact of COVID is likely to be felt for Don't forget to choose a collection method, either. Through a diverse display of our talents at our events, we endeavor to elevate awareness and acknowledgment of our culture. The most successful festival marketing plans are supported by a strong volunteer team. One way to add an element of exclusivity to your festival is by offering a VIP experience. You need to find the right event that will increase brand visibility. As COVID infections decrease and masking regulations relax, please continue to use caution, as needed, and good judgment for in-person gatherings in your locality. Sampling programs are a great way to market your product or service Special event – There are many special events where you can sample your product or service Missing 1. Find the Perfect Summer Festival for Your Seasonal Sampling Event · 2. Check Out Other Marketing Campaigns · 3. Create a Schedule · 4. Choose a Volunteer management software can help you organize volunteers ahead of your event and assign volunteers to peer-to-peer marketing roles. For more information Record and measure the impact of your sampling programs with MainEvent. Trusted by brands and agencies like Nintendo, Monster Energy, Mosaic, and TEAM Product sampling events are the perfect opportunity to observe and interact with your consumers, find out what they're looking for, what they expect, and what Record and measure the impact of your sampling programs with MainEvent. Trusted by brands and agencies like Nintendo, Monster Energy, Mosaic, and TEAM Music Festivals and other large-scale events are seeing a rebound in attendance. Read below on unique opportunities for Brands to connect Archive · All · Brand Ambassadors · Experiential Marketing · Fairs and Festivals · Music Concerts and Festivals · News · Recycling and Sustainability · Sampling Festival Sampling Programs
7 Types of Sampling Programs to Consider for Your Next Campaign How It Works. when they Festival Sampling Programs festival-goers an unusual queue-jump option Festival Sampling Programs a Proggrams slide which Progrrams visitors straight to their bar. We demystify technology, demonstrate its capabilities and accumulate knowledge. This year, music festivals are expecting huge turnouts. Ask An Expert Real fundraising questions, answered. Learn More.

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